easyGym franchise brochures.

1. Franchise
opportunities

2. JOINTHEFAMILY
I started easyJet in 1995 with financial help from my
father and grew it to the number one low cost airline
in Europe. Today, I lead the easy® family of brands,
a licensing business that operates strong brands
across Europe with easyGym being one of them.
easyGym is looking for franchisees to lead growth
across Europe. If you are an entrepreneur with a bit
of capital and are willing to work hard, an easyGym
franchise may be for you. Our team can give you the
easyGym® brand know-how to grow into a success
whether you are totally new to the business or own an
existing gym that trades on a different name. Give the
team a call and let them know you are ready to build
your profile.
Sir Stelios Haji-Ioannou
Chairman of easyGroup and
the Sir Stelios Philanthropic Foundation

3. When I set up easyGym in 2009,
I wanted to create a growth
platform to help people around
the world achieve their personal
best with a brand they trust and
respect.
Over 10 years, we tested and
proved our model through our
16 strategically placed corporate
sites across the UK. In 2018,
we felt confident we were ready
to pivot to a franchising model
that empowers indviduals and
entrepreneurs to realise success
through a proven, profitable model. We have now concluded master
franchise deals in France, Ireland, India, and Kenya with many more in
the pipeline.
I would like to invite you to join us on this journey of shared growth
and success. The world is full of opportunity!
Paul Lorimer-Wing
easyGym CEO

4. SOLD
At easyGym, we believe everyone has the potential
to do great things when given the right opportunities
and support.
Our affordable, high quality and
convenient gyms are designed to
help members get the best training
experience.
We give our managers the tools to grow as business
leaders. We also help franchisees and investors
maximise their impact and return on investment.
2009: easyGym is
founded by Paul and team
to offer affordable fitness
in the UK
Grows to a
£15 million turnover
business and plus
£4 million EBITDA
February 2018: easyGym
pivots to a franchising model to
share the brand and support an
international growth strategy
June 2018: easyGym
sells 13 legacy gyms as a
requirement to initiate the
next 10 years of growth
OURSTORY
We’ve built our brand
around one core promise:
freedom to do more

5. 7 B EU
August 2018: Sees the
opening of the first
7 franchised gyms
in France
May 2019: The first
UK franchised
easyGym opens in
Basildon, Essex
Q3 2019: Additional
European franchise
openings in
UK, Ireland and France
2019: International
franchise master
expansion into
Kenya, India and others

6. OURCOREVALUES
WE BELIEVE IN TREATING PEOPLE BETTER THAN THEY EXPECT
WE ARE FRUGAL
WE ARE ENTREPRENEURIAL

7. VALUEDELIVERY
Our investment focus:
• Technology to make us faster and leaner.
• Health and mood (air, water, lighting, sound and colour).
• Service ethos (localised and personalised).
• Equipment (trade up for essentials, hold back on the frills).
• Fixtures and fittings (durable and practical).
Investing wisely
We keep costs low to deliver high value.
We do this by intelligently investing in the
essentials and removing all frills. We focus
on giving our members a high tech modern
experience, high quality equipment, and
knowledgeable, helpful staff.

8. Safety and security
• Full CCTV coverage linked to remote monitoring.
• Help or panic buttons should assistance be required during
overnight hours.
• Lockers positioned outside changing rooms (except shower lockers)
for the total safeguarding of member property, constantly under
CCTV surveillance.
• Full first aid training for all staff (including cleaners).
• Defibrillators inside all gyms.
Welcoming environment designed
for high utilisation
• 75 - 80% of gym space committed to strength, cardio and
functional training.
• Open plan design increases visibility and efficiency of staff and
Personal Trainers.
• High level of cleanliness.
• High spec air handling units to keep training environment fresh and
improve air quality for better workouts.
• Bright and robust design scheme to uplift members while reducing
maintenance costs.
A fair and transparent offer
• Accessible price for the many.
• No long term contracts.
• No hidden extra costs.
Flexibility and control
• Online sign-up keeps costs low and allows
members flexibility.
• Ability to pause and restart memberships.
• Pay per use, monthly, multi-site and student
memberships to cater for a range of
member needs.
Relentless drive for quality
and innovation
• High quality gym equipment in line with
current trends.
• Group classes that reflect latest thinking for
optimal training.
• Localisation mindset to encourage
community engagement and activation.
OURPROPOSITION

9. BOUTIQUE, FUNCTIONAL,
TEAM BASED FITNESS EXPERIENCE
PACK45® is both a retention tool and a business within
a business that generates additional revenue.

10. easyGym will use a
hub and spoke strategy to
service Europe
Company owned hubs will drive innovation,
provide support and elevate the customer
experience. Franchised spokes will allow us to
scale rapidly and build our network of fellow
entrepreneurs .
Our European growth focuses on the 33
countries where easyJet operates.
GLOBALGROWTH
easyGym aspires to be
the largest European
operator by 2030 and
the largest globally
by 2040*
* As measured by number of members.
The European market
will grow by 17.8 million
members to 80 million by
2025
* European Health & Fitness Report 2019
Some markets will still have
MASTER FRANCHISEE opportunities

11. Europe is an exciting
opportunity for easyGym.
Less than10% of Europe’s
population of 741 million
have a gym membership
against the mature market
average of 20%
HUBANDSPOKEMODEL

12. WEI
NVEST F
SUCCESSMODEL Our franchise journey uses
global best practice and
local knowledge to identify
the key elements to
establish a successful gym
IN THE RIGH
IN
THE RIG
AT THE RIG
W
IT
H
THE R

13. FOR SUC
CESS
Targeting the perfect formula
for ultimate reward
HT LOCATION
HT FORM
AT
GHT SITE
RIGHT TE
A
M

14. JOIN THE FAMILY
(franchise fee paid)
Site search
Lease issued
& signed
Planning
submitted &
approved
Franchisee training
Gym
design & layout
Site secured
(Head of Terms)
Location &
demographic
analysis
Gym
build
Keys
handover
Equipment
order
Make a franchise journey with
purpose and impact
The franchise journey transforms franchisees’
existing knowledge and experience into their
own, fully realised, vibrant cash positive gyms.
The easyGym model is built off our proven
legacy with an innovative eye on the future.
Gym managers lead on the ground, so gym
owners can lead within the community and
expand their portfolios.
FRANCHISEJOURNEY
The time commitment will increase in the build-up to the fit-out and
launch stages. The more the franchisee is involved, the better the
franchisee is able to achieve what is expected.
Following launch and the settling in of day-to-day operations and the
achievement of initial targets, franchisees have more choice on how
they invest their time, either within a single, or through the growth of
additional sites.
Enquiry

15. Pre-sale plan
Gym handover
Hire & train
gym manager
PACK45®
&
operations
training
Cash flow
break-even
Cash positive
self-sustaining
Gym opening
Outreach
pre-sales
(10-12 weeks)
WE ARE WITH YOU
ALL THE WAY
OUR TAILORED
APPROACH TO
YOUR FRANCHISE
JOURNEY GIVES
YOU ACHIEVABLE
GOALS
Recruit PTs &
hire staff

16. A technology led customer
experience
With our “business in a box” model and
plug-and-play technology infrastructure, the
creation of your easyGym is ready and waiting
for you.
easyGym franchisees benefit from a
comprehensive training program that covers
operations, sales and marketing.
Online training videos and PACK45®
certification are available to cascade to future
gym managers and personal trainers.
BUSINESSINABOX
Mid-Box
8,000-12,000
sq. ft.
£250,000 - £350,000
£25,000
(excluding VAT)
Big-Box
12,000-16,000
sq. ft.
£350,000 - £500,000
£25,000
(excluding VAT)
• License to use the easyGym brand
• Shared best practices & access to our network
• CRM
• In-club tech
• MMS
• Brand standards
• Global marketing content
• Prospect & sales management tools
• HR platform & recruitment support*
• On-going training & backoffice support*
• Property qualification and analysis*
• Club design*
• Standard equipment list
• Customer services support*
• Preferred global vender rates
• Financing support*
*easyGym supplies guidelines and coaching to support franchisees, network
developers and masters franchisees in their territories.
SITE SIZE LIQUID CASH REQUIREMENT FRANCHISE FEE

17. OURBUSINESSMODEL
At easyGym we use a clear and effective
business model.
Our gyms are typically open 24/7,
with two full-time employed staff -
the gym manager and assistant gym manager.
The staff are supported by self-employed
personal trainers. A gym will also require at
least two cleaners.
What you can expect
Return on capital +30%*
Royalty fee 6%*
Marketing fee 2% - 4%
*figures are not guaranteed or fixed and may vary based
on location, gym size, staff performance etc.. Please see full
disclaimer at the back of the document.
Property size (sq.ft.) 10,000
Average number of members 2,750
Income £660,000
Property costs £192,000
Running costs £200,000
Cash flow before royalty £268,000
Royalty £40,000
EBITDA £228,000
EBITDA percentage 35%
SINGLE SITE EXAMPLE*
Franchise fee £25,000 (ex. VAT)
Master franchisee fee (Price on application)

18. There’s more than one way to
become a franchisee:
1. Build your own single or
multiple easyGym sites
Requirements: You must set up your own limited
company and have the initial investment to
open an easyGym.
2. Convert your existing gym(s)
Requirements: You need to have a good
location and the mindset to change.
GROWTHOPPORTUNITY
easyGym’s support ethos
We offer standardised global systems and processes to guide you
to your best success. Simplicity, automation and efficiency sit at the
core, so you can have the “freedom to do more” when it comes to
motivating your staff, gym members and engaging with your
local communities.
NEW OPENING
NEW OPENING
DEVELOPMENTDEVELOPMENT
EXISTING
INDEPENDENT

19. Requirements of a master franchisee:
• You must believe and apply easyGym’s proven model, systems and standards to your territory.
• You are expected to own and run a corporate site(s) and have positive cash flow.
• You must have the capital to purchase the license rights for a fixed term and develop the easyGym
brand in your country.
• You must also have a commitment to agree and achieve both 5 and 10 year development plans.
• You understand the cultural and legal conditions of your licensed terroritory/ contractual country.
• You are expected to have a strong network in your territory and contacts with local financial
institutions.
3. In certain markets,
we would consider
Master Franchisee
agreements
Master franchisees lead
business development,
marketing and operations
in their territories

20. 1
2
3
4
5
6
7
8
9
10
HOWTOAPPLY We can support individual
franchisees and established
gym operators in reaching their
best success
If you are interested, the first step is to submit an
enquiry at easygym.co.uk/franchise.
We can get to know each other and establish if
an easyGym franchise or set of franchises is for
you. We look forward to hearing from you and
building a bright future together.
Submit an initial enquiry at easygym.co.uk/franchise
We provide information about the brand and who we are
Initial Qualification (proof of funding, time and resources)
Invitation to online webinar
Share further documentation
Face-to-Face meeting in London/ Discovery Day
Final qualification and decision to progress
Deposit of franchise fee
Review and understand franchise agreement (4 weeks)
Sign full franchise agreement & final payment
WELCOME TO THE FAMILY
THE 10 STEP APPLICATION PROCESS

21. JOINTHEFAMILY
Disclaimer
The information, statements and illustrations do not guarantee either revenue, profitability or success in any franchised gym or master territory.
You must not take it that the results demonstrated are your guarantee of achieving similar results in your chosen territory. Your achievements will
greatly depend on your own hard work and commitment, competition, local market conditions and specific operating costs. As sales increase
and if overheads are controlled, your business can make good progress as it becomes fully established.
You will need to research this business opportunity carefully and work with the easyGym team, an accountant and/or business adviser to
produce your own individual business plan in order to reflect the specific operating conditions in your territory and the level of sales activity you
anticipate. However, when you decide easyGym is the right business partner for you, we will be happy to give you every assistance throughout
your journey with the easyGym family.
JOIN THE FAMILY

22. Register your interest at www.easygym.co.uk/franchise
and we will be in touch!