Twitter is a platform with over 330 million monthly active users that businesses should leverage for lead generation. Tweets with images and hashtags are more likely to be clicked and convert users into leads. Posting consistently is important as tweets only have a lifespan of around 20 minutes. Direct messages can also be used for lead generation campaigns, especially in B2B. Tracking systems should be set up to organize any leads collected and send them to relevant databases.

1. Lead
Generation
On Twitter
nupurandworld

2. 330 million monthly active users, sending around
500 million tweets daily, it’s a platform you
shouldn’t ignore.
Facts About
Twitter
02
66% of people have discovered a new business on
Twitter
94% are planning to buy something from the businesses
they follow on Twitter
69% of people have bought something as a result of a
tweet

3. Increase the
click-
through
01
TWEETS WITH THE HIGHEST CLICK-THROUGH RATES,
WHICH, THUS, WILL GIVE YOUR BRAND THE
OPPORTUNITY TO CONVERT SOCIAL MEDIA TRAFFIC INTO
LEADS
PICTURES OR IMAGES ATTACHED
1-2 HASHTAGS OF TRENDING OR POPULAR INDUSTRY
TOPICS
A LINK TO A VALUABLE FREE RESOURCE
A LINK NEAR THE BEGINNING OF THE TWEET TO
CATCH THE USER'S ATTENTION
twitter marketing

4. Post
consistently
02
twitter marketing
The lifespan of a tweet is only around 20 minutes, tweeting
consistently is critical.
One of the best ways to get more attention on Twitter is to
experiment with asking questions. People have a natural
instinct to look for an answer whenever they are confronted
with a question, so asking a question is a great way to generate
engagement - and thus nurture leads.
You can share your latest blog post on Twitter, for
example, then when someone clicks through, capture
their email address with a great offer.

5. Use Direct
Message
Cards
03
twitter marketing
Twitter's Direct Message Cards you need to be a Twitter
Advertiser - i.e. you must have input your credit card
information.
Twitter's effort to move away from lead generation
campaigns and encourage advertisers to keep using
Twitter - and they can be particularly effective some
niches, including the B2B sector.

6. Engage with Your
Promoters
04
RETWEET MOST
TWEETS PROMOTING
MY ARTICLES, WHICH
HELPS THOSE SHARES
TO SPREAD EVEN
FURTHER.
WHENEVER SOMEONE
SHARES YOUR
CONTENT VIA TWEET,
GO AHEAD AND LIKE,
RETWEET, THANK
THEM FOR DOING SO.
HELPS MY PROMOTERS
GENERATE MORE
INTERACTIONS AND
FOLLOWERS, WHICH IN
TURN, INCREASES MY
REACH AGAIN, WHENEVER
THEY RE-SHARE MY LINK.

7. Tweak Your
Landing Page
05
Twitter will bring in some clicks, but your
landing pages will dictate whether these
clicks become leads.
Once you add their unique code, sit back and watch the
bot engage your site visitors. You can also edit the bot's
messages and links if you want it to direct your site visitors
to specific pages.
There's a range of ways to use Twitter for lead
generation, but as you can see, the key is being active
and engaging, and going about your interactions in
structured, targeted way where possible.

8. Getting followers
06
GETTING THE HIGHEST NUMBER OF FOLLOWERS YOU CAN SEEM LIKE A GOOD GOAL TO AIM
FOR AND A HELPFUL KPI TO LOOK AT, BUT THERE’S NO POINT GOING FOR HIGH FIGURES FOR
THE SAKE OF IT.
KEY TO GETTING FOLLOWERS AND GROWING YOUR FOLLOWING IS WHAT YOU ARE SAYING.
AIM TO ALWAYS TWEET SHARABLE CONTENT. THAT MEAN TWEETS THAT TICK ONE OR ALL OF
THE FOLLOWING BOXES: INSPIRATIONAL, INFORMATIVE, EDUCATIONAL, ENTERTAINING.

9. Set Up Your Lead Tracking
System
07
SET AN ENDPOINT
INTEGRATION, WHICH
ALLOWS YOU TO TRACK YOUR
LEADS FROM YOUR CARDS IN
WHATEVER CRM (CUSTOMER
RELATIONSHIP
MANAGEMENT) SYSTEM
YOU’RE USING.1
YOU DON’T WANT TO GO
THROUGH ALL THE WORK OF
PERFECTING A CARD ONLY TO
REALIZE YOU CAN’T
ORGANIZE AND FILTER THE
CONTACT INFORMATION
YOU’VE COLLECTED.
WHEN YOU’RE DONE,
TWITTER LEAD GENERATION
CARDS WILL UPLOAD LEADS
DIRECTLY TO YOUR
DATABASE.

10. LEAD GENERATION CARD
08
TWITTER LEAD GENERATION CARDS AS A MUCH MORE CONCISE
VERSION OF THE CORRESPONDING LANDING PAGE.
TO ENSURE CONSISTENCY, ESTABLISH CLEAR GOALS AT THE
OUTSET OF THE CAMPAIGN. WHETHER YOUR GOAL IS TO
GENERATE MORE BLOG SUBSCRIBERS OR CLUB MEMBERS, OR
GENERATE A TON OF LEADS FROM YOUR NEW EBOOK, MAKE
SURE THIS IS REFLECTED IN BOTH THE STRATEGY AND
EXECUTION OF YOUR CAMPAIGN.

11. Search for
potential
customers
09
twitter marketing
YOU CAN FOLLOW KEYWORDS THAT ARE
RELATED TO YOUR INDUSTRY OR THE
SOLUTION YOU OFFER AND GET
NOTIFIED EVERY TIME SOMEONE TWEETS
ABOUT IT.
TWEETS ADDRESSED DIRECTLY AT YOU
ARE MICROSCOPIC COMPARED TO
TWEETS LOOKING FOR SOMETHING OR
SOMEONE LIKE YOU. PEOPLE KNOW
WHAT THEY WANT, BUT THEY DON’T
KNOW HOW TO ARTICULATE IT.
TWITTER USER TAGS YOU DIRECTLY IN
THEIR TWEET, YOU’LL GET NOTIFIED
IMMEDIATELY TO RESPOND. HOWEVER,
MANY PEOPLE MIGHT STILL TWEET
ABOUT YOU WITHOUT TAGGING YOU,
WHICH IS WHERE SEARCHING COMES
INTO PLAY.

12. twitter marketing
Host a
contest
10
Online contests have a special place in the book of
marketing. You can experiment with several types of
contests, with different prizes depending on what you’re
planning to do with the buzz you generate.
Twitter contest is to generate buzz through tweets and
retweets from your followers. You can deliberate over
which idea to go with, the scale of the contest, the prize
involved, and the rules, but make sure your plan exposes
you to new leads.

13. Thank you!
www.nupurandworld.com