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Product and service design
- 1. PRODUCT AND SERVICE DESIGN
‘’CUSTOMER SATISFACTION”
NTHABISENGKEKANA (STUDENT),OPERATIONSMANAGEMENT
ABSTRACT
Thisarticle takesa lookat the service experience andreviewsfromcustomerperspective.Whenyou
introduce anewproduct or service,the vital elementisalwaysproduce andservice design.Effective
and efficientdesignsare oftenbasedonprincipleslike “translatecustomerneedsandwants”.A
recentupdate inthe discussionwaspresentedfromasurveythatwas done at Student
AccommodationandResidence Life Departmentatthe Universityof Johannesburg. Here the focusis
whatit takesto create successful service experience.
Our designprocessincludesperformance improvementandwe followedthistosuitthe strategic
objective of the university.We focusedonusingthe standardizationmethod,whichisthe processof
implementinganddevelopingtechnical standardsonconsensusof differentparties.Some methods
are genericbuttheyprovide neitherguidelinesfordesignersnorreflectthe differencesinvarious
designsof service.
KEY WORDS: service,service design,effective,efficient,principles,designprocess,performance
improvement,standardization.