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NowFloats Solution for Apparel Chains
The simplest way to get your channel online & discovered
NowFloats overview
• Founded in Jan 2012
• Co-founded by ex-Microsoft and ex-Saatchi & Saatchi team

• Won the Microsoft Biz-Spark Challenge 2012
• Incubated at Microsoft Ventures
• Over 4500 customers
Recognitions
JUN 2012
Winner

OCT 2012
Incubated at

MAR 2013
Top 8 Startups

JUL 2013
Featured App

Ventures

OCT 2013
Representing India
At Start Tel Aviv

OCT 2013
NASSCOM
EMERGE 50

OCT 2013
Presenting at the
People’s Stage

Nov 2013
Selected to Present
3 Big Trends in Retail

Searches increasing, Going local
Local

+

Mobile

+

ROPO

50% of Mobile

Mobile internet

Research Online

searches are

users in the US =

Purchase Offline

Local

144M
When it comes to buying offline..

Web continues to influence offline buying decisions
Source: http://marketingzeus.com/
Website is still a top source of information..

Source: http://marketingzeus.com/
Local searches are on the rise

Rapid growth of mobile devices is directly related mobile search volume
Source: http://marketingzeus.com/
Enter NowFloats
NowFloats is the simplest local discovery platform

Helping brands -

Get offline stores, online
Drive local relevant traffic to local offline stores
Be more visible on search engines (Location Based SEO)

Track & analyze online consumer behavior
How: Get every store online
On-Boarding
in 13 minutes
Store Website

Regular,
Relevant
Messages

Update the
website via
SMS

Analyse
the
behaviours
Traffic to your .com website

New York

Los
Angeles

Boston

Chicago

Miami

Store 1

Store 2

Store 3

Store 4

Store n

Sample Website URL: stores.<brand-website>.com/newyork
Sample store site
Thank You

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Get your apparel chain online with NowFloats' simple solution

  • 1. NowFloats Solution for Apparel Chains The simplest way to get your channel online & discovered
  • 2. NowFloats overview • Founded in Jan 2012 • Co-founded by ex-Microsoft and ex-Saatchi & Saatchi team • Won the Microsoft Biz-Spark Challenge 2012 • Incubated at Microsoft Ventures • Over 4500 customers
  • 3. Recognitions JUN 2012 Winner OCT 2012 Incubated at MAR 2013 Top 8 Startups JUL 2013 Featured App Ventures OCT 2013 Representing India At Start Tel Aviv OCT 2013 NASSCOM EMERGE 50 OCT 2013 Presenting at the People’s Stage Nov 2013 Selected to Present
  • 4. 3 Big Trends in Retail Searches increasing, Going local Local + Mobile + ROPO 50% of Mobile Mobile internet Research Online searches are users in the US = Purchase Offline Local 144M
  • 5. When it comes to buying offline.. Web continues to influence offline buying decisions Source: http://marketingzeus.com/
  • 6. Website is still a top source of information.. Source: http://marketingzeus.com/
  • 7. Local searches are on the rise Rapid growth of mobile devices is directly related mobile search volume Source: http://marketingzeus.com/
  • 9. NowFloats is the simplest local discovery platform Helping brands - Get offline stores, online Drive local relevant traffic to local offline stores Be more visible on search engines (Location Based SEO) Track & analyze online consumer behavior
  • 10. How: Get every store online On-Boarding in 13 minutes Store Website Regular, Relevant Messages Update the website via SMS Analyse the behaviours
  • 11. Traffic to your .com website New York Los Angeles Boston Chicago Miami Store 1 Store 2 Store 3 Store 4 Store n Sample Website URL: stores.<brand-website>.com/newyork