2. “to create the perfect combination of sports and
fashion, pushing the boundaries with innovative
designs and expert craftsmanship”
3. H
I
S
T
O
R
Y
/ 2002 - first link up in paris fashion week
/ 2003 - Creation of Y-3
/ inspiration from atomic bomb
“maybe this is my route...this dark side of life is
attractive to me” - Yohji Yamamoto
/ Inspired by people walking and wearing trainers
/ Marriage between french fashion and hip-hop
7. T
A
R
G
E
T
M
a
r
k
E
T
/ Men and women aged 20-45
/ Art driven
/ Sophisticated and classy
/ active in physical fitness and
activities
/ willingness to spend on
sportswear
8. C
U
S
T
O
M
E
R
/ Name - anton tonard
/ Age - 24
/ male
/ Love for contemporary fashion
/ Active, Outgoing, Friendly
13. Unit Breakdown
Style Nbr. Description % to total Total Units
Average Monthly
Units
Retail per
unit Total Retail Cost per unit Total Cost
101 Romper 15% 1953 162.75 145.00$ 283,185.00$ 41.44$ 80,932.32$
102 High-Low Dress 9% 1171.8 97.65 105.00$ 123,039.00$ 29.40$ 34,450.92$
103 Sweater 8% 1041.6 86.8 91.00$ 94,785.60$ 25.56$ 26,623.30$
104 Assymetric skirt 9% 1171.8 97.65 84.00$ 98,431.20$ 25.52$ 29,904.34$
105 Collared dress 12% 1562.4 130.2 80.00$ 124,992.00$ 22.40$ 34,997.76$
106 Long Dress 8% 1041.6 86.8 89.00$ 92,702.40$ 24.92$ 25,956.67$
107 T-shirt 13% 1692.6 141.05 60.00$ 101,556.00$ 16.80$ 28,435.68$
108 High neck top 7% 911.4 75.95 78.00$ 71,089.20$ 21.84$ 19,904.98$
109 Collared button Shirt 9% 1171.8 97.65 86.00$ 100,774.80$ 24.08$ 28,216.94$
110 Pants 10% 1302 108.5 95.00$ 123,690.00$ 26.60$ 34,633.20$
Total 100% 13,020 1085 913 1214245.2 258.56 344056.10
U
N
I
T
B
R
E
A
K
D
O
W
N
17. S
A
L
E
S
Sales per Unit
Romper 23,598.75$
High-Low Dress 10,253.25$
Sweater 7,898.80$
Assymetric skirt 8,202.60$
Collared dress 10,416.00$
Long Dress 7,725.20$
T-shirt 8,463.00$
High neck top 5,924.10$
Collared button Shirt 8,397.90$
Pants 10,307.50$
Total Sales 101,187.10$
Average Monthly Total Sales Plan 10,118.71$