Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
digital &social media ppt.pptx
1.
2. ABOUT EV SCOOTER
• ELECTRIC MOTORCYCLES AND SCOOTERS ARE PLUG-IN ELECTRIC VEHICLES WITH TWO OR THREE
WHEELS.
• POWER IS SUPPLIED BY A RECHARGEABLEBATTERY WHICH DRIVES ONE ORMORE ELECTRIC MOTORS.
• ELECTRIC SCOOTERS ARE DISTINGUISHED FROM MOTORCYCLES BY HAVINGA STEP-THROUGH FRAME,
INSTEAD OF BEING STRADDLED.
3. 9 BENEFITS OF ELECTRIC SCOOTER OVER
TRADITIONAL CAR
1 – MORE SUSTAINABLE. ...
2 – CHEAPER PURCHASE COST. ...
3 – LOWER RUNNING COSTS. ...
4 – EXCELLENT ACCESSIBILITY. ...
5 – EASY STORAGE. ...
6 – SIMPLE TRANSPORTATION. ...
7 – HIGHER SECURITY. ...
8 – HEALTH BENEFITS.
4. A BEST ELECTRIC SCOOTER YOU CAN BUY
IN INDIA
ATHER ENERGY 450X GEN 3.
HERO ELECTRIC OPTIMA CX (DUAL-BATTERY)
1.BAJAJ CHETAK.
2.OLA ELECTRIC S1 PRO.
3.HERO VIDA V1.
4.TVS IQUBE ST.
5.BOUNCE INFINITY E1.
5. OLA ELECTRIC IS THE NEW PRODUCT-BASED OFFERING BY OLA, WHERE THEY ARE LAUNCHING ELECTRIC
SCOOTERS FOR CUSTOMERS. OLA IS OFFERING A PRE-BOOKING FOR THESE SCOOTERS AT RS. 499. OLA IS
ON A MISSION TO TRANSFORM THE FUTURE OF MOBILITY WITH ITS ELECTRIC SCOOTERS.
MARKETING PLAN
6. • GRAPHICS/IMAGES FOR SOCIAL MEDIA MARKETING
• ATTRACTIVE, UNIQUE, AND INFORMATIVE GRAPHICS, IMAGES & VIDEOS WILL BE DESIGNED BY THE SAG
GRAPHICS DESIGNER TEAM FOR BOTH ON-PAGE AND OFF-PAGE MARKETING PURPOSES.
• TEAM
THE CLIENT WANTED A DEDICATED TEAM, INCLUDING WEB DESIGNERS, DEVELOPERS, MARKETERS, AND
CONTENT WRITERS, TO WORK ON THIS PROJECT
7. • PROJECT INITIALIZATION
• TAKE A LOOK AT HOW WE INITIALIZED THE DEVELOPMENT PROCESS, DESIGNED A STRATEGY BASED ON THE
CLIENT’S REQUIREMENTS, AND RESEARCH BY OUR TEAM.
• PLANNING & RESEARCH
• LIKE ANY OTHER PROJECT, THIS ONE ALSO INVOLVED A LOT OF RESEARCH AND PLANNING.
• BEFORE WE COULD START BUILDING THE WEBSITE OR PREPARE A MARKETING STRATEGY FOR CURRUS BRAND
PROMOTION, WE NEEDED CRUCIAL DATA ABOUT THE TARGET MARKET, CUSTOMERS, AND THE INDUSTRY.
8. QUESTION -2
• WE WOULD LIKE TO GO FOR PAID MEDIA FOR THIS VEHICLE AS WE NEED TO ACQUIRE CUSTOMER FOR
USAGE OF OUR PRODUCTS WHICH CAN EFFICIENTLY GRAB THE INDIAN MARKOVER OTHER AUTO
MOBILES
9. INFLUENCERS
• TOP 5 MEDIA INFLUENCERS
• 1.PRAJAKTA KHOLI
• 2.RJ KARISHMA
• 3.RJ ABHINAV
• 4.RANVEER ALLAHBADIA
• 5.IQLIPSE NOVA
10. INSTA FOLLOWER
• PRAJKATA KOLI- 5.2 M
• RJ KARISHMA- 3.7 M
• RJ ABHINAV- 2.7 M
• RANVEER ALLAHBADIA- 2M
• IQLIPSE NOVA- 81.7K
• HARI DUBEY- 966K