An inquisitive approach to brand communication across media.

1. K. Nitin
Portfolio
Mobile: 9833-254106
E-mail: smartpitch@gmail.com

2. An inquisitive approach to Brand communication across media

3. Channels Explored
1. Mass Media - Print, Outdoor, Radio
2. Events - Intellectual Properties, Product Launch, Engagement Events
3. Direct Marketing - Direct Mailers, Corporate A.V’s
4. Activations - On-ground, Ambient, Internal Employee Activations

4. Mass Media Campaigns

5. Integrated Township Expo 2102

6. Brief - Develop a mass media campaign for
India’s first Integrated Township Exhibition
aimed at converging India’s leading
township developers, real estate investors
and consumers
Role - Communication Pitch, Concept, Copy
& Communication strategy
Strategy - Highlight the emotional benefits of
attending the exhibition.
Integrated Township Expo 2012

7. Approach - Are we really living or merely surviving?
Communication Pitch - STOP SURVIVING. START LIVING.
Live in an Integrated Township…live your life.
Media - Print, Outdoor, Radio, Transit media, Website, Brochure, E.D.Ms.
Website - http://www.igtexpo.co.in/
Integrated Township Expo 2012

8. PRINT CAMPAIGN

9. Integrated Township Expo
2012

10. Integrated Township Expo 2012

11. Integrated Township Expo
2012

12. Integrated Township Expo 2012

13. OUTDOOR CAMPAIGN

14. Integrated Township Expo
2012

15. Integrated Township Expo
2012

16. Integrated Township Expo

17. Integrated Township Expo
2012

18. Integrated Township Expo 2012

19. RADIO CAMPAIGN

20. RADIO JINGLE (Aired on 93.5 Red FM)
Female V.O.
IMAGINE A LIFE WHERE…
Your office is, Just a 10 minute walk
Kid’s school, Just in sight
Nursing home, Just a step away
And much more than, Just this
Presenting your dream life at Integrated Township Expo 2012,
3rd & 4th March, Bombay Exhibition Centre, Goregaon (E).
Integrated Township Expo 2012

21. Millionaire Homes 2012

22. Brief - Develop a mass media campaign for India’s only by-invite
property exhibition, Millionaire Homes, that showcases the finest
concepts in luxury living, designed by the leading realty developers of
the country, to a pre-selected audience.
Role - Communication Pitch, Concept, Copy & Communication strategy
Strategy - Promote the exhibition as an exclusive luxury living & lifestyle
show.
Millionaire Homes 2012

23. Communication Pitch - Creators of lifestyles meet connoisseurs of
high-life
Media - Prints Ads, Outdoor, Website, E.D.M’s
Website - http://www.millionairehomes.co.in/
Millionaire Homes 2012

24. PRINT CAMPAIGN

25. Millionaire Homes 2012

26. OUTDOOR CAMPAIGN

27. Millionaire Homes 2012

28. EDM CAMPAIGN

29. Millionaire Homes 2012

30. Millionaire Homes 2012

31. E- INVITE
Millionaire Homes 2012

32. Mahindra Bolero MAXITRUCK

33. Brief - Develop a communication module for
Mahindra Bolore Maxitruck which was facing
sudden and stiff competition from its arch rival
Ashok Leyland in southern rural India.
Role - Communication Pitch, Concept, Copy & the
Communication strategy
Communication Pitch - The king of the road steps
out to claim his territory.
Mahindra Bolero MAXITRUCK

34. Approach – Promote the vehicle as a stallion with
gifted attributes of ultimate power, style &
ruggedness.
Strategy – Develop an outdoor campaign
culminating with a rally of the vehicle in different
places of the city, on the same day, with the
presence of a body builder, a martial artist & a
good looking hunk, personifying the attributes of
ultimate power, ruggedness & style of the vehicle.
Mahindra Bolero MAXITRUCK

35. OUTDOOR CAMPAIGN

36. Mahindra Bolero MAXITRUCK

37. Mahindra Bolero MAXITRUCK

38. Mahindra Bolero MAXITRUCK

39. Events

40. Ceat Ayushman Tyre

41. Brief - Conceptualize a promotional activity
for Ceat Ayshmaan Tyres, to communicate its
come back with upgraded features, used in
tractors.
Role - Conceptualize the launch methodology
Strategy - Conceptualize an engagement
event with the zamindars & the large scale
farmers of the village, who are the big
influencers in such transactions.
Ceat Ayushman

42. Approach - Punjab is the land of larger than
life heroic acts of Sunny Deol. Hence, the theme
chosen was re-incarnation and the launch was based
on was the movie KARZ.
Event Concept - Re-incarnation…The savior comes
back to his people, with a vengeance…with more
power, strength & steel.
Ceat Ayushman

43. Invitation card (Punjabi) Translation of the copy in Hindi
Ceat Ayushman Tyre

44. Coral Village - Launch Event

45. Brief - Conceptualize a launch event for Coral
Village, a host of premium villas, coming up in the
unexplored locales of Malvan, that falls in the
konkan belt of Maharashtra.
Role – Communication Pitch, Event Concept,
Communication strategy, Corporate A.V
showcasing the property.
Strategy - Conceptualize & execute an engagement
& entertainment event for the T.G - N.R.I’s and
H.N.I’s.
Communication Pitch - Malvan…where utopia
meets reality.
Coral Village

46. Engagement Activities
 Product Launch – Sand Art Act by
renowned sand artist Manas Sahu.
 Corporate A.V – Showcasing Malvan as a
worthy tourist spot and Coral village as a
premium property, from an investment
stand-point.
 Solo Performances
• By renowned Marathi singer Avdhoot
Gupte.
• Stand-up comedy act by Naveen
Prabhakar.
Coral Village Launch Event

47. EVENT INVITE
Coral Village

48. One Avighna Park - Engagement Event

49. Brief - Conceptualize & execute an event for Avighna India to
engage with their patrons & prospects, with an entertainment &
conversational evening & present their upcoming project titled One
Avighna Park.
Event Concept - REFLECTIONS…an ode to acknowledge the rare
character of Avighna India’s patrons & prospects, who, given the dizzy
heights of success, wealth & stature they have achieved, continue to be
endearingly simple at heart, making them a great professional & a greater
human being.
One Avighna Park – Avighna India

50. Event Invite (Cover)
One Avighna Park - Avighna India

51. Event Invite (Copy)
One Avighna Park - Engagement Event

52. One Avighna Park - Avighna India

53. Direct Marketing

54. Ceat Shoppe

55. Brief - Launch a D.M campaign for Ceat to invite prospects to partner with Ceat.
Role - Communication Pitch, Concept & Copy for the D.M.
Strategy - Testimonial
Communication Pitch - Ceat se haath milao, sahi jagah paisa lagao
Concept - Sanjay Gupta aur Ceat Shoppe ki kahani, unki zabaani
Ceat Shoppe

56. CREATIVE
Ceat Shoppe

57. Ceat Shoppe

58. ICC Centre - Bombay Realty

59. Brief - To launch a D.M campaign to the H.N.I’s and the
Likes, talking about the new ICC Centre, a 45 acre property by
Bombay Realty, coming up in Dadar (E).
Role - Communication Pitch, Concept, Copy & the
Strategy – Highlight the most unique aspect of the Property ;
the sheer expanse of 45 acres featuring the rarest of amenities,
with just two buildings in the center & the unimaginably
beautiful lifestyle that stems from it.
Communication Pitch - 45 acres of Nirvana. Find Yours…
ICC Centre - Bombay Realty

60. ICC Centre- Bombay Realty

61. ICC Centre- Bombay Realty

62. Nissan EVALIA

63. Brief – Launch and promote Nissan’s new offering ;
EVALIA, a seven seater vehicle, to fleet owners.
Role – Launch Strategy, Communication Pitch,
Concept & Copy for the campaign.
Strategy – Develop an interactive D.M campaign
driven towards fleet owners along with an invite
for
a mini repeat launch & engagement event.
Nissan Evalia

64. Communication Pitch – Nisaan Evalia is your best
friend and your customer’s best choice
D.M Concept – A well known fleet owner’s
experience of the vehicle over a long drive, both
from the comfort and cost-effectiveness
perspective, in the form of a personalized letter sent
along with the D.M.
Nissan Evalia

65. D.M Creative - Cover (Dummy Copy)
Nissan Evalia

66. Personalized Letter - Front (Dummy Copy)
Nissan Evalia

67. Personalized letter - Back (Dummy copy)
Nissan Evalia

68. Activations

69. TATA DOCOMO

70. Brief – To prep up the employees of the company to get ready for
the coming financial year and perform better.
Role – Communication Strategy, Concept & Copy.
Strategy – Teaser campaign leading to a grand revelation with an employee
engagement event.
Concept – Create a character called ‘ PAPPA’ & make him the face of the
campaign
Communication Pitch – PAPPA IS WATCHING YOU… YOU BETTER PERFROM
Tata Docomo

71. Teaser Creative

72. I.G.T SEASON 3

73. Brief – Develop an ambient media campaign for the third season of
the popular reality show India’s Got Talent (IGT)
Role – Concept & Copy for the campaign
Approach – Bring out the different connotations of talent in the
daily life of a common man.
Strategy – Map a common man’s whereabouts and convert the high
visibility points into potent platforms of communication.
Tata Docomo

74. Outdoor Hoarding
Copy – Talent ka sabse bada
kurukshetra
The hoarding shows a
revolving fish with an arrow
pierced in its eye.
Connotes the idea that IGT
Season 3 is as competitive as
the battlefield of
Mahabharata and the
contestants are as talented
as the great archer Arjun
India’s Got Talent Season 3

75. Billboards at local train window seats
Copy - Bhari train mein window
seat pakadna talent ka saboot hai…
Congrats…India’s Got Talent
Season 3…coming soon
Connects ‘talent’ with grabbing
the much covetous window
seats in local trains, relevant esp
to daily commuters commuters.
India’s Got Talent Season 3

76. Mrs.Kaushik ki Paanch Bahuein

77. Brief – Develop a buzz campaign for the
show
that’s about bitter sweet drama between an
annoyingly strict mother-in-law and a
charmingly rebellious daughter-in-law.
Role – Concept & Copy for the campaign
Strategy – Give people an up-close look and
feel of the show, by bringing it on ground.
Concept – Live performances of scenes from
the show, performed by unknown actors, at
different touch points, capturing eye-balls
and hence creating buzz.
Mrs.Kaushik Ki Paach Bahuein

78. Raring to explore my creative
canvas further.
Conceptualiser & Copywriter for advertising
& marketing communication across media
Thank You