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Housing project in New Mumbai ppt

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Housing project in New Mumbai ppt

  1. 1. Presented By: KALPESH PATIL. VIMAL JETHWAMONU TIWARI Atmaram JadhavSUNIL BEHERA
  2. 2. VISION  World Class construction company for Customer delight
  3. 3. Mission: To maintain a strong traditional family work ethic in all area’s of the businness, evolve with marketplace & maintain a continual growth of the organization
  4. 4. Corporate Objective To Capitalize 30% market share of Real Estate Industry in Navi Mumbai by 2013
  5. 5. KEY TOUCH POINTS  Eco-Friendly  Price  Well mannered staff  Sample ready flat  Proposed metro rail network  Near to international Airport
  6. 6. Navi Mumbai – Super City  Spread over 344 sq. km. land, includes a 150 km creek line  14 well-planned nodes, strung along mass transport corridors effectively serving civic needs  45% land reserved for green zones and open-to-sky activities.  World-class infrastructure with excellent healthcare facilities in every node.  Quality housing for every stratum of society  World-class education institutes in every node.  Reasonably priced commercial and residential real estate.
  7. 7. Navi Mumbai – Super City  Direct access to any part of the country through road and rail Quick access to Central Business District located in the heart of the city  In close proximity to the most modern seaport - Jawaharlal Nehru Port.  International airport and SEZ in the offing.  Only Indian city to have commercial complex above railway stations.  Asia's biggest wholesale market, APMC, is located here.
  8. 8. Housing Stock & Population Housing supply System Population No 2011-12 % Housing unit in 2012 Housing Units added between 2001-12 Annual rate of supply Formal Sector 12,90,000 66% 3,40,000 1,60,000 20,000 Non Formal Sector 6,60,000 34% 1,30,000 35,000 4,375 Total 19,50,000 100% 4,70,000 1,95,000 24,375
  9. 9. Major Competitors  The Wadhwa Group  Akshar Developers  Lakhani Builders Pvt. Ltd.  Vishwa Green Realtors  Swaraj Builders  Satyam Developers
  10. 10. Population Growth Navi Mumbai Population 1992 Population 2002 2012 Nodes 21657 209676 549511 Villages 176638 265625 426500 Municipal Councils 52241 59908 127285 Total 250536 535209 1103296
  11. 11.  Versatile knowledge of real estate industry  Customized design as per customer need
  12. 12. SWOT ANALYSIS WHEEL STRENGTH Customer Loyalty Good quality construction Value for money WEAKNESS Vulnerable to competitive pressure OPPORTUNITIES Enter new market/ segment Pull competitor's customer groups THREATS Aggressive incentives by big players in the market SWOT
  13. 13. Micro Socio Economics  Political  Economical  Technological  Legal  Environmental  Social
  14. 14. Differentiation  Attractive Location surrounded by nature
  15. 15. Segmentation Simple Semi – Furnished Fully Furnished 25-30 Years 30-35 Years 35-40 Years 3-6 Lakhs 6-10 Lakhs 10-20 Lakhs 20 Lakhs + P.a 40- 50 Years 50 years & above High End Luxurious
  16. 16. Target  Customers looking for fully furnished flats at reasonable price  Age Group of 35-40 Years  Income Group of 10-20 Lakhs
  17. 17. Positioning
  18. 18. Product  Fully Furnished 2 BHK Flats  Marbonite Flooring  Concealed wirings by attractive POP  Kitchens with Chimney  Swimming Pool  Gym & Yoga center  Ample Parking Space  Children Play Park & Temple  Generator Equipped Lift
  19. 19.  Price: 850 Sq.ft. Rate per sq.ft Rs. 7,058.82/- Total Cost Rs. 60,00,000/- (Affordable by target audience)  Place: Airoli, Navi Mumbai Bus service from & to Station & Major Junctions in the city (Surrounded by nature)
  20. 20. Promotion Above the Line(ATL)  Print  Out of Home Bus Shelters Banners Hoardings Below the Line( BTL)  Internet  Mobile  Direct Marketing  Public Relation  Exhibition
  21. 21. Value Proposition  Reasonable Price  Living close to nature
  22. 22. 0 1 2 3 4 5 6 7 Wadhava Group Industry Average Triumphant Developer POP POD Value Preposition RAJA-RANI POE AD-CLAP MODEL
  23. 23. PRICE POLICY DEMAND DEPENDENT ON MULTIPLE FACTORS BAD ECONOMY RAW MATERIAL MAN POWER DELAY IN DELIVERY QUALITY UNSKILLED TIME LACK OF INFRA DROPPING DEMAND TDR FSI LEGALITY SUPPLY CHAIN TENDER INCREASE IN EMI % OF ALOCATION PAYING CAPACITY LOW GDP REPO RATE CRR INFLATION SHORTAGE CORRUPTION QUALITY AMENITIES SCHOOL CONNECTIVITY ROADS POTHOLES DEVELOPER

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