Take a glimpse of social media strategy for different social media platform.

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Super Cabz
Communication Strategy Presentation by
Digital Banjara Media Pvt. Ltd.

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Every time, a self-driven trip is
not possible.

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Super Cabz – The brief
 Super Cabz provides an online platform to travel different cities.
 Introduced ‘One Way Fare’ to a few select cities.
 Super Cabz is world most technologically advanced cab
service with facilities like GPS, Digital Meters, Panic Button,
Credit Card Terminal, etc.
 Offers radio cab services at very economical rate.

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Who all the competitors?
 Roder.com
 Wiwigo
 My Taxi India
 Saavari
 Get me Cab
 Clear car rental

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Super Special Services Offered
One way
fare
Round way
trip
Each trip –
Safe trip
Joyful
Journeys
Handpicked
Drivers
Don’t Panic
Cashless
Payments
Day
Packages
Airport
Transfers

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Who are we speaking with ?
Target
Audience
Families
Pilgrimage
travellers
Individuals

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Where we see Problem
 With the increase of competitors in the industry, driving loyal
clients will be a challenge.
 Services should not only be confined to individuals and
families.
 Services are bit pricy
 Social media presence do not create brand awareness and
user engagement.

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How we can overcome them
 Introducing/Advertising our super services to the target
audience
 Build familiarity with the brand & the product
 Create an ‘I trust this brand’ feeling in the consumer’s mind
 Create compelling reasons for the consumer to convert from
‘interested’ to ‘must have’

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Where we are now
Digital Initiative

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Our Observations
 Likes – 2,033
 Likes growth – 0.05%
 Engagement rate – 0.3%
 Likes, Comments & Shares per post: 3
 Length of posts: Between 100 and 500 characters.
 No active campaign
 Images posted do not create brand awareness and user
engagement

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Our Observations
 Tweets – 26
 Followers - 6
 Retweets are nil
 No active trending campaign that can grab the attention of
followers.
 Hashtags used – #SuperCabz #InterCityTravel #RoadTrip
#IntercityTravel #SuperDestination

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Our Observations
 Only one video uploaded – “Super Cabz Explainer”
 Video views – 138
 Video likes – 1
 Published on – Feb 1, 2016
 Featured video do not depict any story with which customers
can relate to
 Video linked on the website do not show estimated time
duration.
 Video description is not given

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Our Observations
 Number of posts – 23
 Followers – 12
 The Instagram link on the website do not redirect to SuperCabz
profile.
 No user engaging posts
 Caption and the Hashtags used are somehow not related
 Captions are too short
 No running contests
 Irrelevant followings

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Where we can go
Digital initiative

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Our Recommendation
 Publish posts on daily basis.
 Promote the page to drive higher following on Facebook
 Increase engagement and post reach
 Allow super cab booking via Facebook posts.
 Include “Book Now” button which redirects to our website.
 Introduce a Referral campaign for more clicks and engagement

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Our Recommendation
 Create our own blog
 Invite bloggers to write about SuperCabz on their blogs
 create awareness
 Increase traffic
 share joyful journey experiences

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Our Recommendation
 Tweet not in days, but in hours.
 Use Trending Hashtags to drive visibility for our handle.
 Engage with followers on trending topics
 Increase the number of retweets to get noticed.
 Introduce a twitter contest for user engagement
 Ask follower to share experience via tweets

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Our Recommendation
 Create testimonial videos- #JoyfulJourney
 Video should not be more than 2 min
 Website link should be added in description of every video
uploaded
 Share on-road experience of customers.
 Videos on exclusive destinations

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Our Recommendation
 More user engaging posts
 Advertise using Instagram sponsored ads.
 Use relevant Hashtags with the captions.
 Drive campaign /contests for user engagement
 Ask followers to share their experience and upload destination
images

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Go more Social
 Apart from the existing social media channels, other social
profiles need to be created, including –
• Attract Business
Clients
• Generate New
Leads
• Get Found, Get
Deals
LinkedIn
• Influences search
engine
results positively.
• optimize your
marketing strategy
and take your
brand even further.
Google+
• drives significant
referral traffic
• Source of
Inspiration
• Promotes brand
Pinterest

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What more can be done

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Email Marketing
 Use email marketing to –
 Increase revenue
 Generate leads
 strengthen customer relationships
 increase website traffic
 Build brand awareness.
 Think like a customer and write in a conversational tone.
 In exchange for contact information, offer your customers
something of value
 Recommended: 2 Email blasts a month.

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Search Engine Optimization
SEO
Improve
ROI
Higher
Ranking
Long term
Positioning
More traffic
More
sales/leads
Link
Building

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Search Engine Marketing
 Search engine marketing (SEM) is a form of Internet marketing
 involves the promotion of websites by increasing their visibility
in search engine results pages (SERPs) primarily through paid
advertising.
 one of the most effective ways to grow your business in an
increasingly competitive marketplace.
 “Pay per click” (PPC)is the most common paid search program
where you pay for a listing when a prospect clicks your ad.

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Search Engine Marketing

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Thank you