Droidcon tunisia

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    Thank you Thibaut :)
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  • Before the iPhone we lived in a Dark Dark world
  • This is the iPhone redefining the world of mobile software... Before the iPhone nothing!!!The iPhone creates the market
  • Android !!! Complex, moving all the time, difficult to find developers, uncertain, fragmented!!
  • Fortunately the Web is coming to save us... Unfragmented, universal, simple completely open... The whole opposite from Android
  • But Operators are meddling with it!!! WAC, restricted access to website
  • Web versus apps!!! Wherever I go this is the debate, I’m used to saying ... As an event organizer when you do not know what subject to have for a debate... Go for it!!!
  • iPhone versus Android : Do no evil ! Do make money!
  • And now comes the 3rd option by MrElop!!!
  • Friends - dostirkra
  • Toys - laybalotfay
  • OnavoDoat.comGoWarGuardian
  • Droidcon tunisia

    1. 1. SnAPPing! End of the clichés!Thibaut Rouffineauwww.wipconnector.comuk.droidcon.com@thibautR
    2. 2. My A-Level results!
    3. 3. "Im going to destroy Android, because its a stolen product” goodevil-0 "Im willing to gothermonuclear waron this”
    4. 4. What do you love about black and white?
    5. 5. "Im going to destroy Android, because its a stolen product” goodevil-0 "Im willing to gothermonuclear waron this”
    6. 6. Grey works!!!!
    7. 7. [Friends] [Amis]
    8. 8. The developer
    9. 9. Most expensive people in the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012
    10. 10. The back-end guy!
    11. 11. The Grey team
    12. 12. [toys] [jouets]
    13. 13. The white mobile web
    14. 14. The Black mobile web
    15. 15. http://html5test.com/results/mobile.html
    16. 16. Confused?
    17. 17. The Black Apps
    18. 18. Attention yes, Long tail ... no
    19. 19. And for Android?
    20. 20. Fragmented!
    21. 21. Some managed to deal with it
    22. 22. Android & iPhone leading the innovation battleMobile Monday LondonDemo May 2011
    23. 23. Momo Demo day… 1 year later 1 2 Android iPhone 8 Web Desktop 5
    24. 24. Grey apps ?
    25. 25. The bad old days BAD GOODBr ow ser Br ow ser FB iPhone FB Andr oid m t ouch FB API
    26. 26. Then a bit better ANY Br ow ser FB iPhone FB Andr oid Pr og-Em .f acebook .com FB API
    27. 27. Today ANYBr ow ser FB iPhone FB Andr oid Faceweb Faceweb Pr og-E m .f acebook .com FB API
    28. 28. Now…Native Nat ive M-Sit eM-Web
    29. 29. [objective] [objectif]
    30. 30. Apps do not make money anymore!
    31. 31. App-promo developer survey 2012
    32. 32. But app-based business model explode!CV appTechnology showcaseDevelopment services for Brand, OEMBranded product or service B2BBranded product or service B2CMarketing agencyProduction agencyNear-shore outsourcingOperator
    33. 33. [full] [plein]
    34. 34. Busy playing field!
    35. 35. Open playing app field? Android iOS Nokia WP7 Apps 450,000 550,000 65,000 70,000Download/ 1.1B 1.2B 390M <35M month Averagedownload 2444 2181 6000 500per month per app Data: various announcements by vendors
    36. 36. 6 months ago… Android iOS Nokia WP7 Apps 320,000 500,000+ 50,000 35,000Download/ 1.1B 1B 300M <35M month Averagedownload 3300 2000 6000 1000per month per app Data: various announcements by vendors
    37. 37. How many new websites in 2011? 300 millionAdded websites in 2011555 million sites in total according to royal.pingdom.com http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
    38. 38. Open playing app field? Android iOS Nokia Web Apps 450,000 550,000 65,000 555MDownload/ month & 1.1B 1.2B 390M 10,000BPage Viewsper month Averagedownload per month per 2444 2181 6000 18,000 app / PV per site Data: various announcements by vendors
    39. 39. 6 months ago Android iOS Nokia Web Apps 320,000 500,000+ 50,000 255MDownload/ month & 1.1B 1B 300M 2,600BPage Viewsper month Averagedownload per month per 3300 2000 6000 11,000 app / PV per site Data: various announcements by vendors
    40. 40. Top 10 websites make up …….. of traffic!
    41. 41. Top 10 websites make up 41% of traffic!
    42. 42. Distribution
    43. 43. www.comparetheappstores.com
    44. 44. Math again! New apps / year 200,000 Cost of production $5,000 Cost of marketing $1,250Developer total yearly marketing budget $55,000,000
    45. 45. Compare• $660MGoogle Sales & Marketing budget Q3’10• $486M Apple advertising budget in 2008• $400M Windows Phone 7 launch budget
    46. 46. Challenge the apps dogma!Apps are NOT what apps developers do!Apps are NOT bound to a technology!Apps are NOT a business model!Apps are NOT a distribution method
    47. 47. Thank you!! See you in London in October!Thibaut Rouffineau Droidconwww.wipconnector.com Londonuk.droidcon.com@thibautR

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