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Tony Michalski's presentation

  1. 1. The World Is Open For Business. Yours.<br />An Overview of the U.S. Commercial Service<br />
  2. 2. Why Should You Export?<br />95%of the world’s consumers are outside of the U.S.<br />Exporting helps to diversify your client base<br />and take advantage of regional growth<br />If you are not exporting, it’s highly likely your<br />competitors are selling abroad or will be soon<br />Free trade agreements, the Internet, improved<br />transportation, and Government assistance<br />
  3. 3. Economic Impacts of Exporting <br />Exports help diversify the U.S. economy<br />U.S. manufactured exports support 6,000,000 American jobs <br />Trade generates $9,000 more in purchasing power for the average American family<br />Companies that export are 8.5%less likely to go out of business<br />Jobs related to exports pay 15%more<br />
  4. 4. Market Diversification<br />Extend product life cycles<br />Counter unstable economic markets<br />Ability to maintain production year-round<br /><ul><li>Seasonal differences
  5. 5. Consistent sales</li></li></ul><li>Exporters Are Small Business<br />97%of U.S. exporters are SMEs with < 500 employees <br />75% of exporters have <br /> < 20 employees<br />7 in 10new U.S. jobs are created by small businesses<br />
  6. 6. Going GlobalConnecting with International Markets<br />
  7. 7. Are You Export Ready?<br />Domestic Success?<br />Production Capacity?<br />Financial Resources?<br />Management Commitment?<br />International Plan with Goals?<br />Know-how? (shipping & methods of payment)<br />
  8. 8. Common Export Mistakes<br /><ul><li>Lack of Export Business Plan
  9. 9. Low commitment to exporting
  10. 10. Neglecting export customers for local customers
  11. 11. Reliance on inadequate partnerships
  12. 12. Failure to modify products & methods to accommodate foreign regulations and preferences</li></li></ul><li>Determine Product Potential<br /><ul><li>Examine Domestic Market Success
  13. 13. Assess Unique or Important Product Features
  14. 14. International Market Research
  15. 15. Where are International Hits Comingfrom on your Website? Target markets?
  16. 16. Where are Your Competitors Selling?</li></li></ul><li>Develop An Export Strategy<br />Focus Your Efforts!<br /><ul><li>Be PRO-ACTIVE & REALISTIC about your ability to expand
  17. 17. Define your resource limitations (money, personnel, and time)
  18. 18. Identify a few target markets
  19. 19. Evaluate target markets, customers, distribution channels
  20. 20. Evaluate future profits & opportunities to expand business
  21. 21. Develop an entry strategy for each market </li></li></ul><li>Basic Guide to Exporting<br />How to identify the best markets<br />Financing export transactions <br />Best methods to handle orders and shipments<br />Case studies of successes <br />Sources of free or low-cost export counseling <br />$19.95 online @ www.export.gov <br />
  22. 22. An Overview of the U.S. Commercial ServiceHow the U.S. Government Can Help<br />
  23. 23. U.S. Commercial ServiceCreating Prosperity Through Global Trade <br /><ul><li>A global network in more than 80 countries of the best trade professionals in the world
  24. 24. Our global presence and international marketing expertise helps U.S. companies compete & win in global markets
  25. 25. Our Goal - promote economic prosperity, enhance job creation, and protect U.S. commercial interests abroad </li></li></ul><li>Our Services<br />Four Ways to Grow Your International Sales<br />Market Research<br /> Trade Events<br /> International Partners<br /> Consulting & Advocacy<br />
  26. 26. Our Services: Market Research<br />Target the Best Markets with Our World Class Research<br /><ul><li>Market Research Library (FREE) – over 100,000 country and industry-specific market reports, web sites, events, and trade directory listings
  27. 27. Country Commercial Guides(FREE) – annual U.S. Embassy reports on the business, economic, and political environment as it affects U.S. business and foreign investments
  28. 28. Customized Market Research – personalized report prepared specifically for your company with information that answers your specific international business questions </li></ul>* Find these reports and more at www.export.gov<br />
  29. 29. Our Services: Trade Events<br />Promote Your Product or Service to Pre-Screened Buyers<br /><ul><li>Trade Missions – face-to-face meetings with pre-screened partners, country briefings, logistical support, and counseling
  30. 30. International Buyer Program – brings thousands of foreign buyers to U.S. trade shows each year
  31. 31. Certified Trade Fairs – the best international trade shows with access to thousands of buyers and pre-screened matching
  32. 32. Single Company Promotion – pre-screened invitations to help you promote your products/services </li></li></ul><li>Our Services: Find a Partner<br />Meet the Best Buyers, Distributors, and Agents<br /><ul><li>Gold Key Service – one-on-one meetings with pre-screened contacts in your desired market
  33. 33. International Partner Search – a detailed list of potential partners interested in your product/service
  34. 34. International Company Profile – low-cost due diligence and credit check on buyers & distributors
  35. 35. Featured U.S. Exporter (FUSE) – on-line listing featuring your company in the market of your choice
  36. 36. Commercial News USA – official U.S. trade magazine that promotes your product or service to over 400,000 international buyers</li></li></ul><li>Our Services: Consulting<br />Get Personalized Advice at Every Stage of Exporting<br /><ul><li>Counseling – your local office that can help you with your export strategy and obtaining financing
  37. 37. Resolve Trade Issues – we can help resolve regulatory hurdles and recover payment
  38. 38. Platinum Key Service – customized, long-term support to help you achieve your business goals
  39. 39. Advocacy – U.S. diplomatic assistance to help level the playing field for your business </li></li></ul><li>Leverage Our Additional Resources<br />www.Export.gov – Your U.S. Trade Portal<br /><ul><li>Export basics, market research, HS & schedule B numbers
  40. 40. Information on international finance, logistics, and standards</li></ul>www.Export-U.com – FREE export tutorials<br />Trade Information Center - 1.800.USA.TRADE<br /><ul><li>Open Monday through Friday until 6pm EST / 12pm Hawaii time
  41. 41. Get immediate answers to your trade questions
  42. 42. Information on tariffs & duties, customs procedures, legal requirements and standards, government assistance programs</li></ul>Business Information Centers<br /><ul><li>China: www.export.gov/china
  43. 43. India: www.export.gov/india
  44. 44. Middle East / North Africa: www.export.gov/middleeast</li></li></ul><li>Cost of Services<br />Note: A small company is defined as employing 500 employees or less. Fees vary for Trade Missions, Single Company Promotions, and the Platinum Key Service.<br />
  45. 45. Our Strategic Partners<br />Our Partners help you export by: <br /><ul><li>Conducting joint outreach events
  46. 46. Leveraging training and education
  47. 47. Reaching exporters through communication and marketing
  48. 48. Leading trade missions
  49. 49. Providing global contacts</li></li></ul><li>What Our Clients Have To Say…<br />“Using the U.S. Commercial Service’s foreign market research, we now export to more than 70 countries and have received a presidential award for our export success.” <br />Ampro Electronics, Los Angeles, CA<br />“Trade shows supported by the U.S. Commercial Service are a great way to reach the right foreign buyers.” <br />Artcrete, Natchitoches, LA<br />“Thanks to support from trade specialists at the U.S. Embassy, we not only saved jobs, but continue to increase our exports.” <br />Ford Meter Box, Wabash, IN<br />“In only six months, local trade specialists helped me get quality distributors covering 13 foreign markets.” <br />Excel Holdings, Leesburg, VA<br />
  50. 50. Thank You!<br />Tony Michalski<br />Senior International Trade Specialist<br />U.S. Commercial Service - Ontario<br />www.buyusa.gov/inlandempire<br />909-466-4137 or 909-466-4134 (main line)<br />tony.michalski@trade.gov<br />www.export.gov<br />1.800.USA.TRADE<br />

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