Titan

2. Introduction
Titan company limited (Titan), a joint venture
between the Tata Group and the Tamil Nadu
Industrial Development Corporation (TIDCO),
commenced it’s operations in 1984 under the name
Titan Watches Limited. Titan is the fifth largest
integrated own brand watch manufacturer in the
world. Over the last three decades, Titan has
expanded into underpenetrated markets and
created lifestyle brands across different product
categories.

3. Founder- (Xerxes Desai)
Xerxes Desai was the first managing director of
Titan Company, an Indian watchmaking company,
and played an instrumental role in laying the
foundation of the company.
Desai was a graduated of Elphimstone College
(Mumbai) and Oxford University.
Desai died from illness in Bangalore, where he had
lived for 30 years, on June 27, 2016, at the age of
79.

4. THROWBACKS
(1970s-1980s)
Going back in time to pre 1980s when Titan watches
was an idea conceived at the Tata Press. Turning this
idea of venturing into the Watch Industry into a
winning reality, Titan Watches was a result of a joint
venture with the Tamil Nadu Industrial Development
Corporation (TIDCO) in June 1984. Then on, time
never stopped ticking for titan.

5. FIRST MILESTONE (1980s-1990s)
Production commenced in 1986 and March,
1987 saw the launch of the brand Titan. It
sprung to instant claim with the analogue
electronic Quartz watches bringing in a
paradigm shift to the Indian watch market.
This paved way for further extension to
bracelets, cases, electronic circuitry and
step motors.

6. The Journey (1990s-2000s)
A journey of over 25 years that saw Titan Watch Project
becoming Titan Watches, Titan Industries and to what’s
today known as the Titan Company Limited. With hitting the
15 million mark every year in production, each year saw new
technologies and innovations. Entered European Market in
1993, followed by middle East and Asia Pacific, Titan
watches sold over 150 million pieces across 32 countries.
Topping the charts in the share of the organized watch with
a claim of 50% share, audaciously challenging the Swiss Titan
became the world’s largest integrated own brand
manufacturer of watches

7. The Expansion (2000s-2010s)
Along with conquering the watch market, Titan made it’s
entry to the glittering side. Expanding to jewellery in
1993, the brand Tanishq was launched in 1996 and a
decade later launched Goldplus- the standardized mass
marketing of jewellery. This diversification was further
followed by more ventures. Fastrack- the fun and
youthful brand of watches and accessories, and
accessories lines in 2003. Precision Engineering in 2005,
and the Titan Eyewear Division in 2007- a project of
prescription eyewear, complete with specialized outlets,
catering to customer’s every need.

8. The New Edition (2010s- Present)
In 2011 Titan launched Mia, a stunning range of
fine, urban chic, affordable jewellery crafted
for working women. All the pieces in Mia are
crafted in 14k gold and has over 500 design.
2013 Saw Titan penetrating the perfume market
by launching SKINN.
In 2016, Tanishq took over Carat lane, to offer
beautiful jewellery and a distinctive shopping
experience that fits today values and lifestyle.
Exactly five years since it acquired the Swiss
watch brand favre-leuba in 2011, Titan
relaunched the iconic watch brand in 2016.

9. Watches & Accessories
Where the Titan story began
Through the years, Titan has maintained its strong
foothold in the watch market with the introduction of
impeccably crafted collections made for the
discerning customer.
The Watch Products division is where the Titan story
began. Today this division has placed Titan Company
among the world’s largest retail network and earned
the company the place of fifth largest integrated
watch manufacturer in the world. With over 4000
employees spread over 3 business units in Bangalore,
India, a manufacturing unit at Hosur and 3 assembly
plants located in the north of India , the division
continues to add world-class brands to the company’s

10. Tanishq
Tanishq started its journey in 1994,
challenging the established family
jeweller system prevalent in India with
the launch of 18k gold watches studded
with precious stones. Over the years, it
has evolved into one of the finest
jewellery brands, synonymous with
exquisite craftsmanship and superlative
quality. Offering traditional and modern
statement pieces in gold, diamond and
platinum, Tanishq offers an experience
nonpareil taking into consideration
every customer’s unique needs and
preferences. With retail sales of over Rs.
10000 crores last financial year, Tanishq
has delivered value to its customers.

11. Titan Eyewear
A world class optical experience
The third major venture of consumer
business by Titan Company, Titan Eye+
redefined the way the organized optical
retail market in India operates. It offers
products a world class optical retail
experience which not only showcases
the best in contemporary design & style
but also unsurpassed optical expertise
thanks to the technical collaboration
with Sankara Nethralaya, India’s
premier eye care institute.

12. Taneira
With the aim to revive one of the oldest
occupation in our country- handloom
weaving. Titan launched its youngest
brand, Taneira in January 2017.
Housed in a re- modelled villa on 100ft
road Indiranagar, the Taneira flagship
offers the convenience of a full-fledged
'Style Studio’ where the people can touch
and feel the purity of the fabric and the
craftsmanship, and also avail services like
customization and tailoring to complete
their ensemble. The Taneira store has an
expansive collection of over 3,500
exquisitely beautiful sarees, lehengas,

13. SKINN
With the combination of the best international fragrance
expertise and one of India’s most trusted brands; SKINN
Titan redefines the Indian fragrance industry with its
product offering. Assuring the highest quality and bearing
the hallmark of Titan, the SKINN range is specially crafted
by blending exotic yet contemporary notes that are native
to rarest and finest of the ingredients sourced from myriad
location across the world.
The current portfolio of SKINN includes these 6 exciting
variants in the EDP (Eau De Parfum) format and are
crafted to last longer with notes that endure and grow
pronounced with time.

14. Titan Balance Sheet As On March 2022
No. Of months
year ending
12 March- 2021 12 March- 2022 % Change
Net worth 74,930 92,970 24.1
Current
Liabilities
77,140 105,120 36.3
Long-term Debt 90 20 -77.8
Total Liabilities 163,470 210,070 28.5
Current Assets 131,970 174,540 32.3
Fixed Assets 31,500 35,530 12.8
Total Assets 163,470 210,070 28.5
Amount in million

15. Titan Balance Sheet Analysis
 The company’s current liabilities during FY22 stood at Rs
105 billion as compared to Rs 77 billion in FY21, thereby
witnessing an increase in 36.3%.
 Long-term debt down at Rs 20 million as compared to Rs
90 million during FY21, a fall of 77.8%.
 Current Assets rose 32% and stood at Rs 175 billion, while
fixed assets rose 13% and stood at Rs 36 billion in FY22.
 Overall, the total assets and liabilities for FY22 stood at
Rs 210 billion as against Rs 163 billion during FY21,
thereby witnessing a growth of 29%.