Titan watches

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Titan watches

  1. 1. PRESENTED BY: ROSH REJENDRAN
  2. 2. Type – Public Industry – Luxury goods Founded – 1987 Headquarters – Bengaluru, India Area served – Global Key people – Vikram Kapur (Chairman), Bhaskar Bhat (MD) Products – Watches/accessories, jewellery, precision engineering & Eyewear Revenue – 8942 crore (US$1.6 billion) (2012) Net income – 601 crore (US$110 million) (2012) Employees – 6,000 Parent – Tata Group Tamil Nadu Industrial Development Corporation Website – www.titan.co.in COMPANY PROFILE
  3. 3. INTRODUCTION ABOUT TITAN  Titan Industries Limited is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack,Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO). Its product portfolio includes watches, accessories and jewelry, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur, Dehradun, Goa and manufactures precious jewellery under the Tanishq brand name, making it India's only national jewellery brand.
  4. 4.  Titan Industries was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO).  Founder of titan is XERXES DESAI.  The CEO of titan is BHASKAR BHATT.  The company set up its corporate office in Bengaluru (Karnataka) and its watch manufacturing facility in Hosur (Tamil Nadu).
  5. 5.  Titan is the largest watch company in India and the fifth largest in the world.  Titan manufactures over 100 million watches across 30 countries and cumulative.  The company has manufactured more than a 100 million watches till date; and has a customer base of over 80 million.  Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market , offering quartz technology with international styling.
  6. 6. TITAN WATCH DIVISION  Titan Watch division was started in 1987.  At launch it was the third watch company in India after HMT and Allwyn.  Titan formed a joint venture with Timex, which lasted until 1998, and set up a distribution network across India.  As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London, Aden, Dubai and Singapore.
  7. 7.  Titan Industries has claimed to have manufactured the world's slimmest wrist watch branded as Titan Edge. Produced indigenously after four years of research and development, the Titan Edge has a total thickness of 3.5 mm and a movement of 1.15 mm.  Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, specialR.  Titan flagship store, located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. The store is spread over 2,500 sq ft (230 m2) and houses more than 1500 watches on display from Titan like Purple, Automatics, Orion, Raga, Edge, Nebula, and many more.
  8. 8. PRODUCT  Product type  convenience  shopping  speciality  Segmentation of TITAN Watch  Based on price  Market segmentation  based on user category
  9. 9. TITAN EDGE  Positioned as World's Thinnest watch. With a thickness of 3.5 mm and an incredible slim movement of 1.15 mm.  The brand is targeting Business Executives and professionals.
  10. 10. NEBULA  A collection of intricately carved designs for women inspired by paisley and floral patterns  Perfect to complement a traditional or contemporary outfit
  11. 11. AVIATOR  Inspired by the World War II fighter planes.  Targeting the up market global Indian.
  12. 12. TITAN-WWF  This series is being launched in collaboration with the International NGO -Worldwide Fund for Nature ( WWF).  Targeted at the new generation consumers who wants to express their concern about animals and nature.  Added a touch of social equity to the brand
  13. 13. TITAN RAGA  Titan also made its presence in the ladies watch segment. It have a sub brand Raga targeting the upwardly Mobile ladies in the premium segment  Epitome of feminine grace
  14. 14. FASTRACK  Fastrack is a popular brand among youth in India.  Fastrack watches come in a variety of styles, shapes and colors.
  15. 15. PRICE  Titan prices according to the features and value delivered. They get the maximum market share from Sonata. Since there is no one offering pure gold watches and jewellery watches so it is able to skim the market with their distinct products. Titan comes out every year with a price discount sale on watches.  TITAN PRICING  Pricing Objectives  Survival (i.e. Titan Exacta)  Market share (i.e. Titan Sonata)  Market skimming (i.e. Titan Nebula)  Product quality
  16. 16.  Pricing method  Mark-up pricing  Product line pricing  Promotional pricing  Application of pricing strategy  Lower segment  1000 plus segment
  17. 17. PROMOTION  Advertising  Sales promotion  Public relation Advertising media:  Television  Print  Internet  Social media like orkut and facebook for their promotions.
  18. 18. Titan brand ambassadors  Titan Brand: Aamir Khan  Sonata: Mahendra Singh Dhoni  Raga: Gul Panag, Rani Mukherjee  Xylys: Rahul Bose Public relation  Gift concept  Promotion on occasions
  19. 19. Sales promotion  Sponsorship  Seasonality  Promotion through Contests Titan tagline: Be more Fast track tagline: How many you have?
  20. 20. PLACE  World of Titan Showrooms  Time Zone  Traditional Outlets  Non Traditional Outlets
  21. 21. SEGMENTATION  Titan has segmented the market on the basis of the following variables: Demographic (age and social class), Psychographic (lifestyle and personality), Behavioral (benefits and occasions), Geographical (region)  The first consisted of the high income/ elite consumers who were buying a watch as a fashion accessory. They were also willing to buy a watch on impulse. The price tag did not matter to this segment. The price range between Rs.20, 000 and Rs.1 lakh.  The next segmented consisted of consumers who preferred some fashion in their watches but to them price did matter. The price range between Rs.500 and 700.  The third segment consisted of the lower income consumers who saw a watch mainly as a time keeping device and bought mainly on the basis of price. The price range between Rs.350 and 500.
  22. 22. TARGETING DEMOGRAPHIC  Age: 6-11, 12-19, 20-34, 35-49, 50-64, 65+  Gender: Male, Female  Occupation: Professionals, Retired, Students, Homemakers, Sportsmen  Social Class: Working Class, Middle Class, Upper Middle Class, Lower Upper, Upper Uppers PSYCHOGRAPHIC  Lifestyle: Culture- Oriented, Sports- Oriented, Outdoor- Oriented  Personality: Gregarious, Ambitious
  23. 23. POSITIONING  ATTRIBUTE POSITIONING ( Raga, exclusive watches for women )  USER POSITIONING ( Fastrack Digital, with ―techno-geek‖ image )  BENEFIT POSITIONING ( Fastrack, contemporary, sturdy & reliable )  COMPETITOR POSITIONING ( Edge, slimmest collection of watches )
  24. 24. RECENT TRENDS  As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London, Aden, Dubai and Singapore.  Titan watches are sold in India through retail chains controlled by Titan Industries.  On 4 March 2010, Titan Industries announced the launch of its first Titan flagship store, located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. The store is spread over 2,500 sq ft (230 m2) and houses more than 1500 watches on display from Titan like Purple, Automatics, Orion, Raga, Edge, Nebula, and many more.  On November 16, 2011, Titan Industries acquired Swiss watch maker Favre-Leuba for Euro 2 million.  In October 2012, Titan partnered up with Zee Watch Group, becoming the sole distributors of Titan watches in the U.S.
  25. 25. THE NEW HTSE TECHNOLOGY  In July 2011, Titan launched the HTSE (High Tech Self Energized) collection of watches which run on light.  According to Titan, these watches can be charged with as low as 200 lux of light, which makes them chargeable with light even from a candle.  In its press release, the company said that "HTSE draws its design inspiration from the most complex self-energising bodies built by mankind — space stations, satellites and spaceships.  Targeted at the tech-savvy, young urban male, this ultra-modern assortment is truly an epitome of style and technology.  These watches are at current available at select outlets in select cities throughout the world.
  26. 26. CONCLUSION  TITAN is successful to be a world class , innovative and progressive organization and to build India’s most desirable brands.  TITAN is successful in creating wealth for all the stakeholders by building highly successful businesses based on a customer centric approach, and to contribute to the community

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