6. AGENDA
17.00- 17.15 Opening and Welcome
Prof. Dr. Bert Weijters
Prof. Dr. Niels Schillewaert – Esomar
17.15-17.45 MR industry challenges for Belgium
Tom De Ruyck – BAQMaR
Ludovic Depoortere – Febelmar
Prof. Dr. Niels Schillewaert – Esomar
17.45-18.05 And they lived happily ever after
Annelies Verhaeghe – Esomar Young Researcher of the Year 2009
18.05-18.45 From Asking to Listening: The “new” research
paradigm?
Laurent Florès - CRMMETRIX and ESOMAR Council member
18.45-19.00 Wrap up and closing
Prof. Dr. Niels Schillewaert – Esomar
19.00-20.00 Social Networking
7.
8. Global membership breakdown
Asia Pacific
15%
North
America
10%
Latin
America
Western Middle 6%
Europe East and
54% Africa
Eastern 6%
Europe
9%
9.
10. Local Meetings
Region 2007 2008 2009 2010
APAC 4 4 6 13
Eastern Europe 3 5 6 9
LATAM 3 3 5 8
Middle East and Africa 1 2 4 7
North America 1 1 2 5
Western Europe 9 10 12 16
TOTAL 21 25 35 58
11. Market Research Industry in Belgium
Trends and challenges
Tom De Ruyck – BAQMaR
Ludovic Depoortere – Febelmar
Niels Schillewaert - Esomar
25. 29 Members
85 % of Research Market in Belgium
New: Stimulate & Inspire Researchers
to Exchange Ideas by sharing more
content
26.
27. . Task forces & Challenges
Febelmar Learning Centre
Partnerships with BAQMaR & Esomar
Positive drive within the industry
28.
29. I. Publish & share
Use the Esomar platform
Conference participations
» Content & learning inspiration
» Networking = open source
• Competitors
• Suppliers
• Clients
• Employees
» Industry trends
30. I. Publish & share
Use the Esomar platform
Critical success factors for getting
papers accepted and involved
1. Have challenging idea – something worth telling
2. A creative presentation format
3. Be a good speaker (prepare!)
4. Involve a client and co-present – partner
31. II. Develop partnerships
& innovate
»With a shared passion for innovation
»Experiment and explore the limits of what is
new
»Innovation makes brands and industries cool
32. III. Involve the young
Enhance skills & talent
An ESOMAR initiative
aimed at enhancing
the skills, know how
and expertise of
Market Research
students, graduates
and young
professionals.
• Future Talent Meets the Industry • Graduate Membership
• Academic Thought Programme •Young Researcher Award
33. Getting involved with academia
Professors are encouraged to participate by:
» submitting papers to our events
» attending conferences (at special academic rate)
» participating in the debates and discussions and
» meeting the industry leaders in a personal and stimulating environment
34. Future Talent Meets the Industry
Elias Veris – one of many who started his career
after being part of the initiative
Encourages the brightest students to
enter the MR industry and starts a
dialogue between University and Business
school professors.
Gives students the chance to network within the
industry and make professional contacts to help
them further their career
35.
36.
37.
38. And they lived happily ever after
Annelies Verhaeghe
Esomar Young Researcher 2009
39. And they lived happily
ever after...
Young researcher Award
Annelies Verhaeghe
46. Sentimeter
Decision Friends
Safety
Religion
Active
Eating
Diagnosis
Transport professional
Dog Clothes Housing
Personal Payment
care Law
Identity
Treatment
Guilt Telephone
call
Buzz volume
65. GLOBAL MARKET RESEARCH 2008
ESOMAR INDUSTRY REPORT
In cooperation with KPMG Advisory
HIGHLIGHTS
66. CONGRESS 2010
ODYSSEY 2010
THE CHANGING FACE OF MARKET RESEARCH
ATHENS / 12 – 15 SEPTEMBER
As we enter a new
decade we discover
how market research
is leading the way in
taking ‘new directions’
while keeping its
relevance
67. Zij zijn groot en ik is klein, en da's niet eerlijk, o nee!