Opening
Bert Weijters – Professor of Marketing
Vlerick Leuven Gent Management School
I




METHODS, MODELS &
    SOLUTIONS
AGENDA
17.00- 17.15 Opening and Welcome
              Prof. Dr. Bert Weijters
              Prof. Dr. Niels Schillewaert –...
Global membership breakdown
                 Asia Pacific
                    15%

                           North
      ...
Local Meetings

         Region            2007   2008   2009   2010
          APAC              4      4      6     13
  ...
Market Research Industry in Belgium
Trends and challenges
Tom De Ruyck – BAQMaR
Ludovic Depoortere – Febelmar
Niels Schill...
we are all
analysts
www.baqmar.eu/challenges
What’s in the Febelmar-mix ?
.
29 Members
85 % of Research Market in Belgium




New: Stimulate & Inspire Researchers
 to Exchange Ideas by sharing more
...
.                Task forces & Challenges



    Febelmar Learning Centre
    Partnerships with BAQMaR & Esomar
    Positi...
I. Publish & share
Use the Esomar platform

Conference participations

    »   Content & learning  inspiration
    »   Ne...
I. Publish & share
Use the Esomar platform

Critical success factors for getting
 papers accepted and involved

 1. Have c...
II. Develop partnerships
& innovate


»With a shared passion for innovation
»Experiment and explore the limits of what is
...
III. Involve the young
Enhance skills & talent
                                           An ESOMAR initiative
           ...
Getting involved with academia

Professors are encouraged to participate by:


» submitting papers to our events
» attendi...
Future Talent Meets the Industry
                                                  Elias Veris – one of many who started h...
And they lived happily ever after
Annelies Verhaeghe
Esomar Young Researcher 2009
And they lived happily
     ever after...
      Young researcher Award
        Annelies Verhaeghe
My inspiration




-28 year-       -54 year-    -82 year-
Quality of Life
     Longevity

Health                Daily life
problems               impact
Social media netnography
81861
This is what’s out there...
        44 themes detected
Sentimeter
              Success factors



               Opportunities


             Immediate attention


            ...
Sentimeter
                           Decision Friends
                                  Safety
                          ...
Sentimeter




              Identity
                              Treatment


             Guilt       Telephone
       ...
Telephone call

• Lack of good
  friends
• Natural
  communication
• Losing your
  identity as a
  caregiver
Treatment

•   Finding right treatment is not easy
•   Tranquilizers &surgery
•   Costs
•   Unfriendly nurses
•   Unpracti...
Sentimeter
             Decision Friends
                    Safety
             Religion
                        Active

...
Good decision = context + time + safety




            Decision time
Sentimeter




                                           Eating
                              Diagnosis
                 ...
Eating = enjoying life




Health problems            Appetite decreases

   Chewing                    Altered taste


  ...
Their           Our
recommendations   challenges
Your personal best friend
Mind your language
Keep it short
Find new, human ways
to tie people to chairs
Supermarket for elderly
Adapt food
I am old enough to take
   my own decisions
Thank you!
From Asking to Listening
The “new” research paradigm?
Laurent Florès - CRMMETRIX and ESOMAR Council member
Wrap-up & closing
Niels Schillewaert - Esomar
GLOBAL MARKET RESEARCH 2008
                           ESOMAR INDUSTRY REPORT
                       In cooperation with K...
CONGRESS 2010

ODYSSEY 2010
THE CHANGING FACE OF MARKET RESEARCH

ATHENS / 12 – 15 SEPTEMBER




 As we enter a new
 decad...
Zij zijn groot en ik is klein, en da's niet eerlijk, o nee!
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
Best of esomar Belgium 2010
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Best of esomar Belgium 2010

  1. 1. Opening Bert Weijters – Professor of Marketing Vlerick Leuven Gent Management School
  2. 2. I METHODS, MODELS & SOLUTIONS
  3. 3. AGENDA 17.00- 17.15 Opening and Welcome Prof. Dr. Bert Weijters Prof. Dr. Niels Schillewaert – Esomar 17.15-17.45 MR industry challenges for Belgium Tom De Ruyck – BAQMaR Ludovic Depoortere – Febelmar Prof. Dr. Niels Schillewaert – Esomar 17.45-18.05 And they lived happily ever after Annelies Verhaeghe – Esomar Young Researcher of the Year 2009 18.05-18.45 From Asking to Listening: The “new” research paradigm? Laurent Florès - CRMMETRIX and ESOMAR Council member 18.45-19.00 Wrap up and closing Prof. Dr. Niels Schillewaert – Esomar 19.00-20.00 Social Networking
  4. 4. Global membership breakdown Asia Pacific 15% North America 10% Latin America Western Middle 6% Europe East and 54% Africa Eastern 6% Europe 9%
  5. 5. Local Meetings Region 2007 2008 2009 2010 APAC 4 4 6 13 Eastern Europe 3 5 6 9 LATAM 3 3 5 8 Middle East and Africa 1 2 4 7 North America 1 1 2 5 Western Europe 9 10 12 16 TOTAL 21 25 35 58
  6. 6. Market Research Industry in Belgium Trends and challenges Tom De Ruyck – BAQMaR Ludovic Depoortere – Febelmar Niels Schillewaert - Esomar
  7. 7. we are all analysts
  8. 8. www.baqmar.eu/challenges
  9. 9. What’s in the Febelmar-mix ?
  10. 10. .
  11. 11. 29 Members 85 % of Research Market in Belgium New: Stimulate & Inspire Researchers to Exchange Ideas by sharing more content
  12. 12. . Task forces & Challenges Febelmar Learning Centre Partnerships with BAQMaR & Esomar Positive drive within the industry
  13. 13. I. Publish & share Use the Esomar platform Conference participations » Content & learning  inspiration » Networking = open source • Competitors • Suppliers • Clients • Employees » Industry trends
  14. 14. I. Publish & share Use the Esomar platform Critical success factors for getting papers accepted and involved 1. Have challenging idea – something worth telling 2. A creative presentation format 3. Be a good speaker (prepare!) 4. Involve a client and co-present – partner
  15. 15. II. Develop partnerships & innovate »With a shared passion for innovation »Experiment and explore the limits of what is new »Innovation makes brands and industries cool
  16. 16. III. Involve the young Enhance skills & talent An ESOMAR initiative aimed at enhancing the skills, know how and expertise of Market Research students, graduates and young professionals. • Future Talent Meets the Industry • Graduate Membership • Academic Thought Programme •Young Researcher Award
  17. 17. Getting involved with academia Professors are encouraged to participate by: » submitting papers to our events » attending conferences (at special academic rate) » participating in the debates and discussions and » meeting the industry leaders in a personal and stimulating environment
  18. 18. Future Talent Meets the Industry Elias Veris – one of many who started his career after being part of the initiative Encourages the brightest students to enter the MR industry and starts a dialogue between University and Business school professors. Gives students the chance to network within the industry and make professional contacts to help them further their career
  19. 19. And they lived happily ever after Annelies Verhaeghe Esomar Young Researcher 2009
  20. 20. And they lived happily ever after... Young researcher Award Annelies Verhaeghe
  21. 21. My inspiration -28 year- -54 year- -82 year-
  22. 22. Quality of Life Longevity Health Daily life problems impact
  23. 23. Social media netnography
  24. 24. 81861
  25. 25. This is what’s out there... 44 themes detected
  26. 26. Sentimeter Success factors Opportunities Immediate attention Buzz volume
  27. 27. Sentimeter Decision Friends Safety Religion Active Eating Diagnosis Transport professional Dog Clothes Housing Personal Payment care Law Identity Treatment Guilt Telephone call Buzz volume
  28. 28. Sentimeter Identity Treatment Guilt Telephone call Buzz volume
  29. 29. Telephone call • Lack of good friends • Natural communication • Losing your identity as a caregiver
  30. 30. Treatment • Finding right treatment is not easy • Tranquilizers &surgery • Costs • Unfriendly nurses • Unpractical bandages • Never ending treatment
  31. 31. Sentimeter Decision Friends Safety Religion Active Buzz volume
  32. 32. Good decision = context + time + safety Decision time
  33. 33. Sentimeter Eating Diagnosis Transport professional Dog Clothes Housing Personal Payment care Law Buzz volume
  34. 34. Eating = enjoying life Health problems Appetite decreases Chewing Altered taste Swallowing
  35. 35. Their Our recommendations challenges
  36. 36. Your personal best friend
  37. 37. Mind your language
  38. 38. Keep it short
  39. 39. Find new, human ways to tie people to chairs
  40. 40. Supermarket for elderly
  41. 41. Adapt food
  42. 42. I am old enough to take my own decisions
  43. 43. Thank you!
  44. 44. From Asking to Listening The “new” research paradigm? Laurent Florès - CRMMETRIX and ESOMAR Council member
  45. 45. Wrap-up & closing Niels Schillewaert - Esomar
  46. 46. GLOBAL MARKET RESEARCH 2008 ESOMAR INDUSTRY REPORT In cooperation with KPMG Advisory HIGHLIGHTS
  47. 47. CONGRESS 2010 ODYSSEY 2010 THE CHANGING FACE OF MARKET RESEARCH ATHENS / 12 – 15 SEPTEMBER As we enter a new decade we discover how market research is leading the way in taking ‘new directions’ while keeping its relevance
  48. 48. Zij zijn groot en ik is klein, en da's niet eerlijk, o nee!

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