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Social Media for Business


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Social Media for Business presented to the United Way Young Leaders Society of Broward County, September 15, 2009

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Social Media for Business

  1. 1. Social Media & Your Business <ul><li>Nicole Governile, Alternative Resource Solutions Group </li></ul>
  2. 2. The Big Picture <ul><li>Business Plan </li></ul><ul><ul><li>What are our goals? </li></ul></ul><ul><li>Sales & Marketing Plan </li></ul><ul><ul><li>Who are we? </li></ul></ul><ul><ul><li>What do we want to tell? </li></ul></ul><ul><ul><li>How do we share our message? </li></ul></ul>
  3. 3. Where does Social Media Fit in? <ul><li>Marketing Mix </li></ul><ul><ul><li>Public Relations </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Collateral </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Interactive Marketing </li></ul></ul><ul><li>Sales Strategy </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Targeted Prospecting </li></ul></ul><ul><ul><li>Cold Calling </li></ul></ul><ul><ul><li>Follow up </li></ul></ul><ul><ul><li>Relationship Mgmt </li></ul></ul>Social Media
  4. 4. Why Use Social Media? <ul><li>Linkedin </li></ul><ul><ul><li>43 million members, in over 200 countries </li></ul></ul><ul><ul><li>ave. age is 41 </li></ul></ul><ul><ul><li>ave. HHI $100K </li></ul></ul><ul><ul><li>more than 50% of users are decision makers </li></ul></ul><ul><ul><li>95% college grads, 37% post graduate </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>250 million members </li></ul></ul><ul><ul><li>more than 120 million users daily </li></ul></ul><ul><ul><li>fastest growing group 35+ y.o. </li></ul></ul><ul><ul><li>more than 30 million mobile users </li></ul></ul><ul><ul><li>more than 1 billion pieces of content shared each week (web links, news, blogs, photos, notes) </li></ul></ul>
  5. 5. User Generated Content Setting the Foundation <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Video Sharing </li></ul><ul><li>Social Media Platforms </li></ul>
  6. 6. How Do We Get Started? <ul><li>Starting the “Conversation” </li></ul><ul><li>Determine what is “Valuable” </li></ul><ul><li>What is your strategy </li></ul>
  7. 7. First Impressions Count
  8. 8. Save Time: Do Your Homework
  9. 9. Prospecting Effectively Ask for the Introduction
  10. 10. Please remember your manners!
  11. 11. Join the Conversation
  12. 12. Remember, First Impressions Count (and it won’t hurt if your friends see what you do)
  13. 14. Add Photos & Video Direct people back to your websites, press coverage, or relevant web pages Jump in on conversations, add content and relevant information
  14. 16. Cautions This is still the “world wide web” Think before you post, people are always watching oops, she did it again
  15. 17. Where Do You Go From Here? <ul><li>What do you need to do to Plan & Execute your Social Media Strategy? </li></ul><ul><li>Create Your Goals, Strategies, Campaigns and Tactics to have Social Media help your business, then Go! </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>twitter: @NicoleGovernile </li></ul><ul><li>[email_address] </li></ul><ul><li>954.465.1825 </li></ul>