Episode 7 social media

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Nicolas J. Chevalier

presentation social media

Marketing

SOCIAL MEDIA
Sales Partnerships CRM
Community Influence Customer care

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Sales has completely changed in the past decade, just look at a few of the tools the typical sales team uses today. Our team uses 90% of these plus other non sales specific tools. Leads don’t just come in by phone or email anymore, they come in from the web, social, chat, messaging and more. Leads aren’t only generated by marketing activities, they come in through digital networking and outbound omni channel strategies. And communication with prospects and customers doesn’t just happen through phone and email, it happens on multiple video platforms and chat tools to just to name a few. I’m curious to know, which of these tools are you using?

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A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.

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Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more. What is this presentation about? With 8+ years of experience with global brands like BMC Software, LinkedIn, Save-A-Lot, and Winn-Dixie, Carlos is an award-winning Snapchat evangelist who shares insights on how to turn the new social media norm for millennials and Generation-Z into a powerful engine for leveraging brand storytelling.

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