Creating engagement in social media requires new approaches for businesses, brands and customers. ROR - Return on Relationship is the new ROI - Return on Investment. How to successfully engage in social media platforms?

2. ENGAGEMENT
———
“Enticing to respond
to an activity!”

3. LIKE ME TRUST MELOVE ME
Build AdvocacyBuild LoyaltyBuild Interest
SOCIAL MEDIA
WAY OF LIFE & BUSINESS

4. INTERNET MOBILEPC/DESKTOP
SOCIAL MEDIA
MODERN BOOSTERS

5. Total Followers
367 865
Total Followers
340 086
Total Followers
173 428
SOCIAL MEDIA (FACEBOOK)
LARGEST AUDIENCE
VODACOM MCEL @VERDADE

6. SOCIAL MEDIA
LIKES vs ENGAGE

7. SOCIAL MEDIA
TYPES of CUSTOMERS
the HATERS the LOVERSthe SILENTS
Majority*
Social Media
Main Target!

8. ROI
RETURN of
INVESTMENT
ROR
RETURN of
RELATIONSHIP
Vs
ROR STRATEGY
CORRECT APPROACH

9. CONVERSATION (RE)CONVERSIONAMPLIFICATION
Empower InfluencersContent SharingEncourage Comments
ROR STRATEGY
ROR FOCUS: VALUE

10. KNOW YOUR (PEOPLE)
AUDIENCE
ROR STRATEGY
BUILD YOUR ROR
ALWAYS
LISTEN to THEM
MAKE IT
it’s ABOUT THEM
ASK QUESTIONS:
HOW CAN I HELP?
BUILD ONGOING
RELATIONSHIPS

11. IDEÁRIO HUB
_
@ideariohub (Fb / Tw)
idear.io / hub@idear.io
by Alfredo CUANDA