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10 digital engagement trends which will define social marketing success in 2010 <br />
#1.high touch, not high tech being the game changer.<br />
#2.15 mega pixels of fame becoming the next 15 minutes of fame.<br />
#3. community co-creating brands rather than marketers creating a brand community.<br />
#4.people as media rather than websites as media.<br />
#5.emotions & interactions rather than impressions & transactions.<br />
#6.conversing through message seeding rather than advertising through media placements.<br />
#7.précis marketing adding more to precision marketing.<br />
#8.multi-link collaboration rather than one-to-one.<br />
#9.show & share rather than conceal & control.<br />
#10.tweet & greet rather than feet on street. <br />
Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla<br />
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10 Digital Engagement Trends which will define Social Marketing success in 2010

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10 Digital Engagement Trends which will define Social Marketing success in 2010 -- By Ashok Lalla, President - Digital, Euro RSCG India

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10 Digital Engagement Trends which will define Social Marketing success in 2010

  1. 1. 10 digital engagement trends which will define social marketing success in 2010 <br />
  2. 2. #1.high touch, not high tech being the game changer.<br />
  3. 3. #2.15 mega pixels of fame becoming the next 15 minutes of fame.<br />
  4. 4. #3. community co-creating brands rather than marketers creating a brand community.<br />
  5. 5. #4.people as media rather than websites as media.<br />
  6. 6. #5.emotions & interactions rather than impressions & transactions.<br />
  7. 7. #6.conversing through message seeding rather than advertising through media placements.<br />
  8. 8. #7.précis marketing adding more to precision marketing.<br />
  9. 9. #8.multi-link collaboration rather than one-to-one.<br />
  10. 10. #9.show & share rather than conceal & control.<br />
  11. 11. #10.tweet & greet rather than feet on street. <br />
  12. 12. Ashok lallaPresident – digital euro rscgindiaashok.lalla@eurorscg.comwww.twitter.com/ashoklalla<br />

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