13. It is Unique concept of spreading the brand message via callertune where a person is paid for
receiving calls rather than making calls.
The process :
Mr. X agrees to allow Brand’s message to run as his callertune. All those who calls him hear the
brand message. The more people calls him the more he is paid.
He is paid through MYTAGS app downloaded on his mobile. He gets Digital vouchers directly on
his mobile which he can redeem easily via MYTAGS app.
When he redeems these Vouchers a Social update is also posted on his facebook wall from the
Brand, thus the message goes Viral on Social Media, Thus the brand covers ATL/ BTL & Digital
and the brand message resonates across all media
B) Ad Back Ringtone)

14. Ad RBT concept.
Consumers allow branded messages as their tune which
callers will hear when they call him.
In return they are paid through Vouchers
via MYTAGs app.