2. 2
WHAT IT IS
ePublish provides revolutionary technology that allows publishers, authors, and other organizations
to easily digitize and distribute their own books direct-to-reader, with the soon-to-come option to
join a new marketplace where control is returned to the content owner.
The ePublish Mission:
To disrupt the existing book sales monopoly by returning power
to the content owner.
3. 3
THE PROBLEM
The business of selling and distributing books is run by a handful of the world’s largest companies,
none of which call books, or even publishing, their primary business. The reason is that publishers are willing to
give away their highest-demographic customer, the book buyer, and for the favor, get clubbed with a massive sales commission.
4. THE SOLUTION
To provide publishers, authors, and any content owner with innovative
technology to build online libraries, to control distribution and sales, and to
keep both a significantly higher percentage of the proceeds and the book-buying customer.
4
5. 5
THE PRODUCT
Technically speaking, Flexpub is a powerful web app, built
specifically for the management and distribution of complex book content,
but to our growing list of leading publishers and their readers, it's just plain easy.
Flexpub
6. 6
INITIAL PRAISE
Dino Battista
Assistant Director
The University of North Carolina Press
"Flexpub is a great tool we use to market our books. The ease of
use (for both us and for customers) is a real benefit, and working
with the ePublish team has been a pleasure."
"Within days, we sold 5,000 books through a promotion with
Final Draft software. We highly recommend ePublish for their
commitment and creativity!"
Ken Lee
Vice President
Michael Wiese Productions
"We can now share our books far more widely, and
internationally, than we had ever managed before. The system
lets us connect with readers, and is extremely easy to use."
Karen Christensen
CEO and Founder
Berkshire Publishing Group
"ePublish delivers on its promises"
Barry Chodak
CEO
Genealogical Publishing Company
"My Flexpub bookstore looks great, and they
treat my customers like family."
New York Times Best Selling Author
CJ Lyons
7. 7
2: Automated import of content files and metadata facilitates the instant
creation of industrial-sized libraries, and ongoing updates.
HOW IT WORKS
3: Publishers brand and customize marketing, sales, and distribution
options to meet their specific needs.
4: Customers can browse, register, and purchase, and read books on any device.
1: ePublish installs Flexpub on branded subdomains for our clients, affording
the ultimate in exclusive customizationof both form and functionality.
8. Morgan James Publishing University of North Carolina Press
A Publishers Weekly "Fastest Growing
Publisher"
Leading, world-renowned university
press in the world
1,300+ Titles 2,500+ Titles 2,300+ Titles
2017E Revenue = $2,500 2016 Revenue = $5,000
E2017 = $8,000
2016 Revenue = $8,000
E2017 = $14,000
Genealogical.com
The largest seller of genealogy books
CLIENTS & REVENUES
Michael Wiese Productions
The largest seller of books for the
independent film maker
200+ Titles
2016 Revenue = $1,100
E2017 = $4,500
8
9. 9
GOAL: BUILD CONTENT
PITCH: Offer publishers a better
option for marketing and selling
their content.
KEY ACTIVITIES:
Development making it easier
to import content libraries and
associated metadata.
GOAL: BUILD USERS
PITCH: Offer readers a better
book-focused experience.
KEY ACTIVITIES: Development
improving the end user purchase
and reading experience.
GOAL: BUILD REVENUES
FUNDING THE REVOLUTION
PITCH: Pursue other organizations
with content management and
distribution needs.
Realized revenues have included one-time setup and customization fees, recurring licensing fees based on
book content, and sales commissions on eBook, print, and subscription sales.
KEY ACTIVITIES: Development
improving existing features or adding
features for new vertical markets.
10. BUSINESS MODEL
COST STRUCTURE (Y1) = $213,500
CHANNELS
Trade Shows
eMail Marketing
Referrals
10
SOURCES
Setup Fees
Annual License Fees
Setup & Customization Fees $175,383.00 = 30%
Annual Licensing $175,383 = 30%
Sales Commissions $234,000 = 40%
REVENUE STREAMS (Y1) = $584,766
Sales Commissions
Development/R&D $30,000 = 22.9%
Payroll $120,000 = 57.2%
Hosting $10,000 = 3.8%
SG&A $20,000 = 7.6%
Marketing & Advertising $30,000 = 7.6%
Legal/Accounting $3,500 = 0.9%
KEY
RESOURCES
Technology
Team Experience
PUBLISHER CONTENT
USER BASE
KEY PARTNERS
Publishers
Distributors
Affiliates
KEY ACTIVITIES
Build Content
Build Users
Build Client Base
Build Vetical Markets
KEY AREAS
Trade Publishing
Journal Publishing
Educational Publishing
Business Publishing
PITCH
Ease of Use
Ease of Integration
Branding and Customization
Higher Profits
Pricing
JUSTIFICATION
THE LITERARY MARKET PLACE LIST
2,100 Domestic Publishers with Key Contacts
Capturing Only 1% = 117 Publishers
open rate and 8% click rate
YEAR ONE REVS = $584,766
Setup Fees: 117 x $999.00 = $116,883
Customization Fees: 117 x $500.00 = $58,500
Annual License Fees: 117 x $1,499.00 = $175,383
Sales Commissions: 117 x $2,000 = $234,000
9,600 International Publishers with Key Contacts
Current eMail marketing campaigns have generated a 40+%
BOOKS = 126,000 USERS = 512,000
11. GOAL: Publisher Content
Reaches 100,000 Books from
a wide variety of trade,
academic, educational, and
other leading publishers.
GOAL: Flexpub launches a larger-
scale, pooled content marketplace
for digital, print, subscription, and
library book sales with a user base
of proven book buyers.
FINISHING THE REVOLUTION
GOAL: Total User Base Reaches
500,000, with captured data
regarding purchase history and
other key data for remarketing
purposes.
11
With the achievement of key goals, ePublish will launch a
new book marketplace with an existing user base, massive collection of
varied content, and an unmatched product mix, including digital, print, and subscription sales.
CRITICAL BOOK MASS CRITICAL USER MASS INSTANT DISRUPTION
BOOKSTORE REVENUE STREAM (Y3) = $3,000,000
AMAZON BOOKS = 700,000 vs. EPUBLISH BOOKS = 100,000 (14.28%)
AMAZON 2017 BOOK SALES = $6,000,000,000
CAPTURING ONLY .5% = $3,000,000 IN BOOKSTORE SALES
BOOKSTORE LAUNCH (Y2)
12. 12
MODERATE
AGGRESSIVE
CONSERVATIVE
Date Year 1 Year 2 Year 3
Statement Type Projected Projected Projected
Revenue $590,000 $1,180,000 $2,100,000
COGS $130,000 $200,000 $300,000
Gross Profit $460,,000 $980,000 $1,800,000
SG&A $50,,000 $100,000 $200,000
EBITDA $410,000 $880,000 $1,600,000
Deprec. & Amort. $10,000 $30,000 $50,000
Net Income $400,000 $850,000 $1,550,000
Date Year 1 Year 2 Year 3
Statement Type Projected Projected Projected
Revenue $850,000 $1,850,000 $3,350,000
COGS $150,000 $250,000 $350,000
Gross Profit $700,000 $1,600,000 $3,000,000
SG&A $60,000 $150,000 $250,000
EBITDA $640,000 $1,450,000 $2,750,000
Deprec. & Amort. $20,000 $50,000 $130,000
Net Income $620,000 $1,400,000 $2,620,000
Date Year 1 Year 2 Year 3
Statement Type Projected Projected Projected
Revenue $680,000 $1,3400,000 $2,400,000
COGS $150,000 $240,000 $325,000
Gross Profit $530,000 $1,100,000 $2,075,000
SG&A $50,000 $125,000 $225,000
EBITDA $480,000 $975,000 $1,850,000
Deprec. & Amort. $15,000 $40,000 $50,000
$465,000 $935,000 $1,800,000Net Income
PROJECTIONS
14. Overview
ePublish Solution: Superior and seamless
technology with exclusive web app providing added
management features, branding, and sales options
including subscriptions, unavailable anywhere else.
Aer.io
Description
Problems
Clunky technology with iframe embedded
storefront, widgets that don't work, and
major client dissatisfaction.
Publishers are mixed on Scribd's offering,
including an "all or none" subscription buffet,
with no way to highlight and capitalize on their
own unique content and brand.
Problems
Publisher dissatisfaction with Amazon's
exhorbitant sales commissions and "take-it-or-
leave-it" attitude.
UNC Press and Morgan James Publishing
dropped Aer.io in favor of Flexpub Technology
Scribd is a digital library, featuring e-book
subscription services on iPhone, iPad,
Kindle Fire and Nook Tablet.
Description
Entering their 7th round of financing, with
close to $50,000,000 raised.
Problems
ePublish Solution: Provide publishers an easy
and exclusive subscription sales option that
highlights their unique content and brand.
Amazon
The industry behemoth that built their empire
with book buyers sent to them by publishers
without the means to control their content.
ePublish Solution: Offer publishers the
technology to keep the sale and their customer
for immediate gains and future dividends.
Overview
14
Owned and operated by Ingram Publishing
Services:(backed in 2014, aquired 2016).
Provides an embeddable bookstore for
websites with added features including online
sampling and affiliate sales structure.
KEY COMPETITORS
Scribd
15. 15
UNIVERSITY OF NORTH CAROLINA PRESS
Validating the technology, and revenue projections.
Signed a three year contract in 2017 to place 2,000 white-labelled
Flexpub samples on their website, increasing views and customer
engagement.
Began using Flexpub promotional tools by early 2018 for
advanced review.
Expected to roll out Flexpub subscription and bookstore solution
for affiliate presses by mid-2018.
GENEALOGICAL.COM
Rolled out a Flexpub eBookstore in January of 2017,
capturing $20,000 in direct-to-reader sales.
Upgraded to a full Flexpub digital, print, and
subscription sales solution in March of 2018, already
registering over $50,000 in total sales.
CASE STUDIES
16. Year 1 / Year 2
Begin Transition from
Development to
Sales & Marketing
Secure Initial
Financing
Key Hires
Major rollouts /
Establish Distributor
Partnerships
Sign One
Major
Scale Business
Including
International Interests
Open Competitive
Bookstore
Q1
Q2
Q3
Q4 Q1
Q2
Q3
Q4
750,000 Users
150,000 Books
11
Target
2nd Market
16
TIMELINE
17. 2015
2016
ePublish Corp. finishes the first version of our Flexpub software and
signs Publication Consultants and All About Kids Publishing as our
first customers.
2017Genealogical.com, the largest seller of genealogy-related
eBooks in North America, begins using ePublish
technology for direct-to consumer
eBook marketing and sales for over 800 titles.
2018
Morgan James Publishing, one of a Publishers Weekly
"Fastest Growing" publishers for eight years running, signs
up to use a Flexpub bookstore
In June of 2016, Berkshire Publishing Group launches a
promotion with Flexpub and succesfully gives away 1,000
eBooks over the 4th of July Weekend.
Best-selling NY Times Author CJ Lyons launches her Flexpub
Bookstore.
!17
A growing and diverse list of publishing clients realize value and profits using our product and services, producing
recognized revenue for Flexpub in key areas from marketing through publicity to the direct sales of eBooks, print books,
and subsciptions.
Flexpub establishes a partnership with Longleaf Services,
distributor for 12 major university presses, and helps UNC Press to
deliver over 2,000 branded look inside samples on their website.
MAJOR MILESTONES
18. !18
Address Phone
Seeking $300,000 in Initial Funding
30 Holt Street
Belmont, MA
02478
William Kelly
Nixon Peabody
617-345-1195
Nick Maier
ePublish
617-513-1445
Email
wkelly@nixonpeabody.com
nm@flexpub.com
CONTACT
19. !19
This presentation is not an offer to sell securities or a solicitation of offers to buy any such securities or interests. Securities of ePublish Corp, are offered to selected investors only.
Any projections, forecasts and estimates contained in this document are necessarily speculative in nature and are based upon certain assumptions. In addition, matters they describe are subject to known (and
unknown) risks, uncertainties and other unpredictable factors, many of which are beyond ePublish's control. No representations or warranties are made as to the accuracy of such forward-looking statements. It can
be expected that some or all of such forward-looking assumptions will not materialize or will vary significantly from actual results. Accordingly, any projections are only estimates and actual results will differ and may
vary substantially from the projections or estimates shown.
FINANCIAL PROJECTION ASSUMPTIONS
The following projections (the "Projections") were not prepared with a view toward compliance with published guidelines of the American Institute of Certified Public Accountants or Generally Accepted Accounting
Principles and have not been compiled, reviewed or examined by the Company's independent certified public accountants. The Projections represent management's estimate from Year 1 through Year 3 following this
round of funding. The Company believes that there is a reasonable basis for making the Projections.
The Projections are based on a number of assumptions and estimates that, while presented with numerical specificity and considered reasonable by the Company, are inherently subject to significant business,
economic and competitive uncertainties and contingencies, many of which are beyond the control of the Company. The Projections are also based upon assumptions with respect to future business decisions that are
subject to change. The degree of uncertainty inherent in the Projections increases significantly with each year in the future. Accordingly, the Projections are only an estimate; actual results will vary from the Projections
and these variations may be material. Consequently, the Projections should not be regarded as a representation by the Company, by the Company's advisors or by any other person that the projected results will be
achieved. Prospective investors are cautioned not to place reliance on the Projections.
The Projections are subject to uncertainties and contingencies beyond the Company's control, and no assurances can be given that the strategies implicit in them will be effective in the future or that anticipated benefits
will be realized in the periods for which the Projections have been prepared. The assumptions described herein are those that the Company believes are significant to the Projections. However, not all assumptions
used in the preparation of the Projections have been set forth herein.
DISCLAIMERS
