MISSION: <ul><li>To reduce the costs of digital initiatives for all public libraries throughout the country and to generat...
PROBLEM:   <ul><li>All public libraries have to create and maintain their own websites and servers at their own expense an...
SOLUTION:   <ul><li>Utilizing a CMS system and a single destination point all public libraries could utilize one system an...
COMPETITION: <ul><li>There is no site existing that generates donation sharing to libraries and encompasses all of these f...
BARRIER TO ENTRY: <ul><li>Since the use of open source there is minimal barrier to entry via a technological viewpoint how...
PRODUCT BENEFITS: <ul><li>One stop solution to information/literary needs at a 75% reduction in cost to the institution’s ...
DONATION GENERATIONS <ul><li>Eight streams of donation generation </li></ul><ul><ul><li>Ad revenue </li></ul></ul><ul><ul>...
“ The Innocent Man” by John Grisham This is for the copy that explains the book. This is for the copy that explains the bo...
BREAKDOWN – 10,000 Patrons – TAM 200 Million Ad revenue $660,000.00 $12.50 CPM x 4 ads per page x 6 pages per user avg. pe...
PROJECTIONS
PROJECTIONS
PROJECTIONS
PROJECTIONS
MANAGEMENT TEAM <ul><ul><li>Patrick Aievoli –Director of the Interactive Multimedia Arts graduate program at Long Island U...
ADVISORY BOARD <ul><ul><li>Martin Kenney – ex CEO WRC Media, and ex CEO Simon and Schuster, ex CEO McGraw-Hill Educational...
PROJECTIONS & MILESTONES <ul><ul><li>Year 1 – Raise capital for staffing and launch phase 1 of theLibraryCenter.org </li><...
STATUS & TIMELINE <ul><ul><li>We currently have a public beta site in development. </li></ul></ul><ul><ul><li>theLibraryCe...
SUMMARY AND CALL TO ACTION <ul><ul><li>theLibrayCenter.org launch January 2010 </li></ul></ul><ul><ul><li>Raise $5 Million...
<ul><ul><li>For questions and comments please contact: </li></ul></ul><ul><ul><li>Patrick Aievoli </li></ul></ul><ul><ul><...
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theLibraryCenter.org

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the Future of the Library Portal

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theLibraryCenter.org

  1. 2. MISSION: <ul><li>To reduce the costs of digital initiatives for all public libraries throughout the country and to generate donations for those institutions. </li></ul>
  2. 3. PROBLEM: <ul><li>All public libraries have to create and maintain their own websites and servers at their own expense and administrative costs. </li></ul><ul><li>Most libraries are facing budget cuts in the double digital category and their funding potential is diminishing. </li></ul><ul><li>They rely on tax increases and private donations to match the rising costs of maintaining services. </li></ul>
  3. 4. SOLUTION: <ul><li>Utilizing a CMS system and a single destination point all public libraries could utilize one system and generate revenue appropriated via eight donation streams. </li></ul>
  4. 5. COMPETITION: <ul><li>There is no site existing that generates donation sharing to libraries and encompasses all of these features. </li></ul>
  5. 6. BARRIER TO ENTRY: <ul><li>Since the use of open source there is minimal barrier to entry via a technological viewpoint however client exclusivity, immersion and product quality will act as a barrier. </li></ul>
  6. 7. PRODUCT BENEFITS: <ul><li>One stop solution to information/literary needs at a 75% reduction in cost to the institution’s current budget allocation. </li></ul><ul><li>Part of a total available market of 200 million users. </li></ul><ul><li>Dynamic materials uploaded daily and a fully scalable product that can be replicated for each institution. </li></ul><ul><li>Once landing page is loaded user can be directed to specific library by use of library bar code. </li></ul>
  7. 8. DONATION GENERATIONS <ul><li>Eight streams of donation generation </li></ul><ul><ul><li>Ad revenue </li></ul></ul><ul><ul><li>Publisher Promotional Spots </li></ul></ul><ul><ul><li>Affiliate Sales </li></ul></ul><ul><ul><li>Affinity sections </li></ul></ul><ul><ul><li>Content distribution </li></ul></ul><ul><ul><li>In text advertising </li></ul></ul><ul><ul><li>Micro site sponsorships </li></ul></ul><ul><ul><li>Market Research </li></ul></ul>
  8. 9. “ The Innocent Man” by John Grisham This is for the copy that explains the book. This is for the copy that explains the book. This is for the copy that explains the book. This is for the copy that explains the book. more… Click for More Related Videos Your Profile Book Forums New Releases Shopping Blogs Twitter Research Center Horoscope News Feeds Health Entertainment Sports Technology Games Career Counseling Chat Weather This is for the Twitter ticker!!! This is for the Twitter ticker!!! This is for the Twitter ticker!!! Sign In to Your Library Website Name Bar Code Guest/Zip John Grisham “ The Innocent Man” Reserve It at Your Library! **************** Order It Now Online and Save !!!
  9. 10. BREAKDOWN – 10,000 Patrons – TAM 200 Million Ad revenue $660,000.00 $12.50 CPM x 4 ads per page x 6 pages per user avg. per day x 10K users = $3000 x 220 days www.hotchalknetwork.com/HotChalk_Media_Kit.pdf   Promotional Spots $125,000.00 $5,000 x 25 publishers – (TAM 4,000 publishers x $5,000.00 = $20,000,000.00)   Affiliate (based on 6%) $90,000.00 Purchases via Amazon powered store 4% to 8% comm. – avg. books/DVD purchased = $150 per year   Affinity $50,000.00 Corporate ad sponsored affinity pages (Random House e.g.) 50 x $1,000 per year..   Content Distribution $20,000.00 4 downloads of content x $5.00 per download x 1,000 users In text Advertising 10,000 users x $1 per year $10,000.00 Ad revenue from contextual words throughout editorial per click model   Micro Site Inventory $500,000.00 $5,000.00 per year x 100 sponsors – Micro site possibility is infinite News feeds, e-newsletters, employment, movies, games, products, etc. Market Research $850,000.00 Data mining for merchants and vendors Total $2,295,000.00
  10. 11. PROJECTIONS
  11. 12. PROJECTIONS
  12. 13. PROJECTIONS
  13. 14. PROJECTIONS
  14. 15. MANAGEMENT TEAM <ul><ul><li>Patrick Aievoli –Director of the Interactive Multimedia Arts graduate program at Long Island University, C. W. Post Campus. Senior Designer McGraw-Hill Professional and Reference Division. </li></ul></ul><ul><ul><li>Joseph Allen – Director of Online Operations for the World Series of Golf. Managing Partner at Darwin Creative, Marketing </li></ul></ul><ul><ul><li>Douglas Kelsch – Adj. Professor at CW Post Interactive Media Arts (IMA) program, Computer Art/Science teacher Sachem High School </li></ul></ul>
  15. 16. ADVISORY BOARD <ul><ul><li>Martin Kenney – ex CEO WRC Media, and ex CEO Simon and Schuster, ex CEO McGraw-Hill Educational Technology </li></ul></ul><ul><ul><li>Dr. John Regazzi – College of Information and Computer Science, C.W. Post/LIU – ex CEO Elsevier </li></ul></ul><ul><ul><li>Dr. Joan Digby – Program Director Honors and Merit Fellowship Program, C.W. Post/LIU Author Peterson’s Guide to Honors and Merit Programs </li></ul></ul><ul><ul><li>Steven Carniol, BS, MA Director of Online Education, Lincoln Educational Services </li></ul></ul><ul><ul><li>Patrick Macri – Owner Millennium Communications </li></ul></ul><ul><ul><li>Neil Capel –CEO at Sailthru, ex CTO MusicNation </li></ul></ul>
  16. 17. PROJECTIONS & MILESTONES <ul><ul><li>Year 1 – Raise capital for staffing and launch phase 1 of theLibraryCenter.org </li></ul></ul><ul><ul><li>Mine the data at year end (learn/grow) </li></ul></ul><ul><ul><li>Add 100 libraries per year </li></ul></ul>
  17. 18. STATUS & TIMELINE <ul><ul><li>We currently have a public beta site in development. </li></ul></ul><ul><ul><li>theLibraryCenter.org’s goal is to open on a more focused scale and grow with demand </li></ul></ul><ul><ul><li>Have site running 100% of initial stage after one year of initial funding </li></ul></ul>
  18. 19. SUMMARY AND CALL TO ACTION <ul><ul><li>theLibrayCenter.org launch January 2010 </li></ul></ul><ul><ul><li>Raise $5 Million in capital for site redesign, marketing and initial staffing </li></ul></ul>
  19. 20. <ul><ul><li>For questions and comments please contact: </li></ul></ul><ul><ul><li>Patrick Aievoli </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>631-561-9805 </li></ul></ul><ul><ul><li>THANK YOU FOR YOUR TIME </li></ul></ul><ul><ul><li>http://www.theLibraryCenter.org </li></ul></ul>

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