E-Literature proposes a new model for interactive ebooks that adapts to the reader's environment and allows two-way interaction. Their prototype ebook would use GPS, internet connectivity, and touch screens to tailor the story based on location and send messages to readers. They plan to market to two customer segments and partner with existing ebook platforms and distributors to launch the new format. Funding is currently being sought to develop a physical prototype.

1. E-LITERATURE
A MODEL FOR THE
FUTURE

2. Pitch
It started with an idea between Paolo and Benoît, the two co-funders of
E-Literature.
When they were 15 years old, they always wanted to write a brand new
sci-fi novel, shoot an epic movie and of course, change the world .
But as many ideas they had and as good were their story, it was not
easy to involve a potential reader as deep in their story as they wanted,
and it was frustrating.
Years after years, they went in school together, engineering degree
and always tried to create brand new concept through programming
activities. At 25, they both created the Rocket Team.
And one day, came an idea : What if the book you’re reading, your book, would be alive ?
Not alive like what you see in movies, but enabling the possibility to interact in a brand new way ?
To merge yourself in a story like you never did before ?
What is the story itself could make you interact with a real world map ?
Sending a mail to you, the reader ? Having a story adapting to your environment (current weather of the place of
reading...) ?
Illustration of a text effect?
Edit history following an action of the player (an input code validation)

3. Fundamental Problem
• Brand new eBook reader devices (Kindle, Kobo, …) are sold everyday. But for the
moment, as human readers, we’re only involved as static spectators in the story
we’re reading with these devices. Today, an eBook is just a single digitization of a
physical book.
• On the other hand, brand new tablets (like Android, IPad, Windows Surface) are
bringing to the user a new way to interact from both visual and gestures point of
view.
• How can we take the best of the two worlds in order to create the ultimate reading
experience without altering the genuine reading action ?
We imagined a new reading format. It could enhance eBook reader devices experience by injecting current tablets
interactions and capabilities. This new format enables books to interact with the readers environment through the
reader device :
The story itself can be tailored thanks to the reader geolocalization (gps chipset inside the device)
At key story points, the story contains triggers that send messages to the readers address (email, phone,…).
Ability to create dedicated bookmarks in the story, even if the reader did not do anything.
Having a story adapting to the environment (current weather of the place of reading…)
Illustration of a changing text effect (Bold, Underlined, changing fonts,..)
Edit history following an action of the player (an input code validation, specific hyperlinks in the text, text written as
a comment,…)

4. Our Prototype
We’re currently working on a physical prototype : an eBook on a ePub Format, readable on every open reader
device.
The device must contain : Touch enabled screen, GPS Chip for geolocalization, Wifi/4G Data Connection
See http://www.slideshare.net/klorydryk/ebook-v3
BEFORE AFTER

5. Business Model - Sales and Marketing Strategy
 How would we sell our product?
 Channels: The new eBook concepts would be sold through current eBook markets
(Amazon, Fnac, Barnes & Noble, ITunes Store,…). Furthermore, we could also add a
dedicated selling platform of our eBooks, in which every product/platform would be present,
thanks to a dedicated selling website.
W ord-to-mouth : According to a recent study published on the website Actualitté, “8 0 % o f
the bo o k s a le s a re re a liz e d thro ug h wo rd -to -m o uth” . As a consequence, as our top targets
are tech trend setters (techies from 19 to 35 years old, college graduates, earning well),
we’d provide our books not only on simple click-to-pay procedure, but also through a select
invitation. Only readers with an invite would be able to purchase the book. With this specific
scenario, we’d create rarity and demand.
 Gurus /Trend –Setters : We’d send dedicated invites to influential people, like main IT
journalists (Gizmodo, Verve, Mary Jo Foley…) bloggers, and also cultural icons (Stephen
King, J.K. Rowling, …)

6. Business Model - Marketing
We targeting 2 specific customer segments :
Target 1 : For now, as the typical buyer of eReader in the USA, we'd target a female
between 30 and 49 years, college graduate who earns a very good living (http://actu-des-
ebooks.fr/2012/01/23/2-x-plus-de-possesseurs-de-tablettes-et-readers-depuis-noel/).
Target 2 : Another sub segment would be tech trend setters, techies from 19 to 35 years
old, college graduates, earning well too. Considering the technology evolution of this
product (which might be related by technology medias - blogs, websites -, this tech trend
setters sub segment would also be attracted by the features of our product.

7. Business Model - Marketing
Social Breadth Strategy : creation of dedicated Facebook / Twitter / Pinterest / YouTube Fan Pages with Social Media
Manager in order to present key messages.
Facebook – questions to potential customers, interactions.
Twitter – day to day life of the creators of the product
Pinterest – Daily pictures of creators office
YouTube Fan Page – Videos of concept explanations / value proposition / video pitch of upcoming books
# Cost : 1500€/Month for Community Manager including Video/Content creation
Depth Gurus /Trend –Setters strategy : based on current identification of main bloggers.
# Cost - Pricing between :
-100€ (cost of eBooks to be sent to these top customers in an original way)
-5.000€ (cost of French PR agency for 3 months activity)
W ord-to-mouth strategy : based on high visibility on Rocket Website, thanks to AdWords investments.
Objective set up at 20K Monthly UU at a dedicated price of 50 ct / click.
# Cost : 10K€ / Monthly.

8. Business Model - Sales – our engagement funnel
Today
Adwords – 20K Monthly UU Discover Page Click Ratio Buy Button Click
20% Click Ratio Ratio of 5%
= 4.000 monthly UU 200 monthly UU
Product at 15€
3K€
Objective
Overall market evolving from 15Million € in 2012 to 54 Million € in 2015. Forecast at 250K€ in 2015

9. Business Model - Partners and Allies
 The new eBook concepts would be sold through current eBook markets (Amazon,
Fnac, Barnes&Noble, ITunes Store,…). Furthermore, we could also add a dedicated
selling platform of our eBooks, in which every product/platform would be present,
thanks to a dedicated selling website.
 We could start a partnership with exclusive local distributor : Fnac, wellin reader
device with Open EPUB Format.
W could provide to this partner a new kind of readers and expand the
e
current tablet market.

10. Business Model - Funding
 Selling our eBooks to platform manufacturers, then perceiving a percentage of each
book’s sale.
 We're also thinking about selling the exclusivity of our eBooks to a single platform
manufacturer in order to increase awareness of our product on the dedicated
platform (GIVE : exclusivity of our eBook on the platform; GET : more visibility on
the e-store).
 Concerning the funding of the company, we’re currently setting up the cost structure
in order to provide the correct ROI plan to present to Business Angels.

11. Next Steps
 We’re currently looking for investors to help us launching a physical prototype
 This is the perfect moment we’re looking for : the ecosystem is ready !
 Technology capability
 Maturity of French Market
 Specific Demand from customers
But more than a simple project,
this is a journey about
friendship !