The Microsoft TAP pitch - Kinect re-imagined

1. Kinectlife
Kinect re-imagined
Kinectlife.ltd, July 2012

2. Kinect re-imagined
→ About MS Kinect
→ The MS market placement: “Run Forest Run”
→ The Kinect fad and the Guinness record
→ The MS handover to the republic of developers
→ It’s a new brave world: Kinectlife, the 48h startup
→ Five use cases towards mass adoption
→ Value Propositions
→ Revenue Streams
→ Go to market

3. There are:
Kinect for the Xbox gaming console ↑
Kinect for the PC ↓
Kinect is a Microsoft device that “reads” the
human body in real time.
This way people can control applications by
just moving their bodies ↓
→ About MS Kinect

4. When Microsoft announced the Kinect
everyone thought this →
Of course, immediately after the first
shock, people thought of this
←
→ About MS Kinect

5. → Microsoft “heard” people’s vibe for Kinect
→ Allocated a US $ 500 m advertising budget
→ And screamed: “RUN !!!” →
US $ 500 million later everyone was
following the runner
←
→ The MS market placement: “Run Forest Run”

6. Also, big budgets were spent on Hollywood mega – trademark games
(exclusively for Kinect for the Xbox gaming console)
→ The Kinect fad and the Guinness record

7. 18 million units of the Kinect sensor had
been shipped by January 2012
Having sold 8 million units in its first 60
days on the market, Kinect has claimed
the Guinness World Record of being the
"fastest selling consumer electronics
device“
Kinect bundles accounted for about half
of all Xbox 360 console sales in
December 2010 and for more than two-
thirds in February 2011*
Officially, there are 99 games for the
Kinect *** only ***
*Xbox: 67,2m sold (since Nov2005)
→ The Kinect fad and the Guinness record

8. Recently Microsoft released Kinect
for Windows SDK (2011)
So, now we have Kinect for
Windows!
That’s more than a 600m users
market!
The strategy is clear:
Let the developers community
(in the millions)
and the “wannabe” niche market
startups
(in the hundreds)
handle the innovation now
→ The MS handover to the republic of developers

9. We are Kinnectlife.ltd
We bring innovation in the Kinect ecosystem
We grabbed the opportunity …
and won 3rd prize 
→ It’s a new brave world: Kinectlife, the 48h startup

10. Kinect sensor for Windows
+
Kinectlife software
=
5 use cases aiming for Mass Adoption
2. Mood Motion
3. API for developers
4. The easiest “end user”
Kinect control ever
1. What game? Any game!
5. WOW Socialization
→ Five use cases towards mass adoption

11. 1. What game? Any game!
1. Kinectlife software takes
keyboard or mouse / joystick
control
2. The user browses to any game
(or runs on their PC) any game
app
3. The user plays away

12. 2. Mood Motion
→ Kinectlife software recognizes any gesture
regardless the speed of the user
→ So the user can … sit back and relax … with the
same game agility!!!

13. → Record gestures and aggregate them to “mood” or “application” oriented
profiles.
→ Embed your profile(s) in your own application (any application)!
→ Full Kinect functionality + mood / application profiling with a few clicks
3. API for
developers

14. 4. The easiest “end user” Kinect control ever !!!!

15. 5. WOW Socialization

16. 2. Mood Motion
4. The easiest “end user”
Kinect control ever
1. What game? Any game!
5. WOW Socialization
→ Value Propositions
For end users and developers
3. API for developersEnd Users:
→ Play any game / control
any win application
→ You don’t have to buy
the $ 200m X-box !!!
→ You don’t even have to
buy any game !!!
→ And … when tired
jumping around … sit
back, relax … and
continue playing
Devs:
→ Your game gets
Kinected! in a few
clicks
→ Select from multiple
predefined profiles
and moods
→ Get monetization
from our social
Kinectlife API

17. → A pool of over 600m
users just for win7 !!!
→ Ads on the Kinectlife
app
→ Ads on the Kinectlife
win8 / mobile app
→ Paid downloadable
profiles for end users
→ Paid exclusive sponsor
profiles for social
venues
→ Revenue Streams
For end users and developers
3. API for developers
End Users:
→ Play any game / control
any win application
→ You don’t have to buy
the $ 200m X-box !!!
→ You don’t even have to
buy any game !!!
→ And … when tired
jumping around … sit
back, relax … and
continue playing
→ A pool of thousands of
game developers
→ Fremium model per
developer for bundles
of end user
transactions of
their game via the
Kinectlife API

18. 2. Mood Motion
4. The easiest “end user”
Kinect control ever
1. What game? Any game!
5. WOW Socialization
→ Go to market
3. API for developers
→ Viral videos
*Granny VS Supey*
→ (MS) Venues
*Win8 and Office
with custom OS
profile*
→ Sponsored Venues
*Red bull legacy game
burners*
→ Vertical Applications
*Kinect your kid!*
→ (MS) Venues

19. • Thank you
• Contact us for a live demo
Kinectlife.ltd, July 2012