iFetch …for Xbox Live KinectOpportunity What kind of car is that? Who makes that car?Watching streaming media…. Where can I see one? Where can I buy one?
What is it Xbox Live Kinect App allowing viewers to use a hand motion or voice command to search from within streaming media. iFetch searches from images seen in movies, games, or pictures through an Xbox.iFetch combines five existing technologies:1. Interactive Entertainment Console (Game Console) - Xbox2. Interactive Entertainment Online Service - Xbox Live3. Motion and Voice Control Device - Kinect4. Image Search Tools - Google Goggles5. Product Recommendation Services - Google / Bing
VisioniFetch aspires to become the leadinginteractive search application forobjects within online media distributedthrough an interactive entertainmentdevice or game console (xbox live).
How it Works?iFetch works through a 6 stepsprocess: 1. Observation 2. Recognition 3. Selection 4. Processing 5. Results 6. Recommendation.
How it works? - Theory8 Step ProcessFollows the BasicMarketing Funnelwith Associated MediaiFetch Value Add:- Interactivity- Dynamic Delivery
Industry Demographics 72 % of USA households • 18% under 18 years old • 53% between 18 to 49 years old • 29% over 50 years old Average gamer: • 37 year old • 12 years of playing
Consumer Trends Growth • $ 10.5 Billion in 10 Years • 290 % increase Content • $ 15.9 Billion of total spending • 79 % of consumers spending
Trends• New “New Media Ecosystem” – Gartner Research 2/2011• Development of Game Console as a media device – a replacement for the traditional TV set• Increase Online Movies Viewed Through a Game Console• Advancement in Human Interface – voice control and motion control• Enhanced Search Capabilities Images
Online Video Users Comparison• Projected Xbox Live usage to increase is expected with the release of Media Service next month.
Xbox Live Media Partners Media Service Launch Date
Xbox Live - Market• 45 million consoles sold in 35 countries.• 157 % increase in the time spent watching movies and • Xbox 360 television on Xbox.• 42 % of Xbox LIVE Gold members in the US are watching • Xbox Live an average of an hour of television and movies on their • Xbox Kinect Xbox• 30 hours of digitally distributed television and movies a month.• 25 million members of Xbox LIVE around the world are each spending more than 30 hours per month on the service – that means cumulatively Xbox LIVE members are now logging more than 1 billion hours a month on the service.• Access to Xbox LIVE is expanding from 26 countries to 35 this November.
Xbox Live – DemographicsGender• 61 % male• 39 % femaleAge• 70 % - Age 18-34• 20 % - Age 35-44Income• 88 % household income $30,000 +• 37 % household income $100,000 +Source: Simmons National Consumer Study, Spring 2009
iFetch - Revenue Potentials• Traditional Online Advertising – Ad Searches (MS Advertising Services)• Marketing Funnel – New Advertising challenge to enhance product positioning
Competitive Analysis MotionGame Console Units Control Voice Movies / TV InternetMS Xbox 45 million X X X XSony Play 77 million X No X XStationNintendo 140 million X No X X• Xbox is the only console with monition and voice control, providing a competitive advantage to other systems
Organization – Project Team Experience Contribution Strategic Planning Leadership Project Management ImplementationProject Manager Software Management Execution Java Development Creativity Google Web Toolkit IT knowledge Object Oriented Developer InterfacingSystem Architect Data and Systems Integration Game Developer Voice and Motion Integration Xbox Developer Multi-Platforms knowledge 3D Graphics Developer UI frameworksDeveloper Xbox Xbox Platforms
Project Plan• Phases approach over 7 months – Locate Resources – Refine Project Plan – Develop UI (Xbox Interface) – Develop Search System – Business Plan – Tandem
iFetch – Value Add• iFetch has the potential to dramatic change digital media and advertising by combing the developments in the interactive entertainment industry and search optimization, creating a new realm of business opportunities.• iFetch is the next wave of search and integrated media advertisement.
iFetch …for Xbox Live Kinect$300,000 of Venture Capital 7 months Prototype Business Strategy