With the team project, interviewed the client and produced a detailed, executable marketing plan based on his declared goals for his music business.

1. Media Treatment
Boca Black Box Center of the Arts
by Nicholas A. Benavides

2. CREATIVE BRIEF &
DESIGN
GUIDELINES

3. Brand/Company Name
BOCA BLACK BOX
Center of the Arts

4. Black Box Description
• A service to talent artist, producers, business
owners that mainly target elderly retired men
lifestyles in 50+ communities. Actively engage in
fi
tness, group activist, and speci
fi
c events active in
the community. The service includes 275 seats
maximum capacity, audio/lights technician, bar
manager and usher services. A full bar experience,
theatre snacks, and bottle services. Variety events
include…

5. Black Box Values
• To create memories, meet at bar for retired men
ages 55- 65.
• We support and strive to create economic
opportunities, achieve peace and justice, and safe
methods of social distancing.
• Diversity, a
ff
ordable, and contagious energy

6. Target Market
Retired home-owners
want to socializ
e
Spends a lot of time at
home, reads magazines,
and personable spirit.
Range from ages of 65+
Single Caucasian, strong
family manner, religious
Bene
fi
ts Sought
:
Enjoyment, Feel a
purpose or
emotional
connection to
attend a service/
event.
Median Household
Income
:
Boca Raton, FL
$80,93
8
Median Age: 48.
5
Median Property
Value
:
$433,600

7. 3 Words Describing The
Brand’s/Company’s Personality
Con
fi
dence
Empathy
Innovation
3 Words Describing What
The Brand/Company Is Not
Deceitful
Flashy
Exclusive

8. Color Scheme
Background
• R:225 G:225 B:225
• #DCDEE0
Primary
• R:0 G:0 B:0
• #000000
Secondary Accent
• R:178 G:34 B:34
• #B22222

9. Type Plan / Font
Heading
• Verdana
• Regular
• 45
Subheading
• Comic Sans MS
• Regular
• 30pt
Body
• Helvetica Neue
• Regular
• 24pt
Body Text
Vardana type:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Comid Sans MS: ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica Neue: ABCDEFGHIJKLMNOPQRSTUVWXYZ

10. Logo/ Watermark

11. Mood Board,
Concept, &
Treatment

12. Mood Board
(Insert Mood Board)

13. Concept
Florida is a very interesting state with beautiful
beaches, hot weather, great schools and a
multicultural environment. Many people seek a night
to dress fancy, enjoy happy hour, and be safe. Boca
Raton is the safest city yet, I believe it is more than
expensive yachts, private jets, luxurious buildings,
and exotic cars. Boca Raton families are educated,
have transportation and consists most of single-
family houses. For this reason, the commercial is to
keep these families educated, discover name-known
artist, and explore the boca black box website.

14. Treatment
Sound Design (Upbeat, Jazz, Pop, Electric)
Silent Partner - Hit The Switc
h
Locatio
n
Home - Boca Raton, FL
Boca Black Box - Boca Raton, F
L
- Parking Lo
t
- Main Stag
e
- Lobb
y

15. Treatment
Wardrob
e
Dark Red Dress Shirt, Black Dress Pants, Black Shoes.
Castin
g
Nicholas Benavides - Voice ove
r
Easy-going, Direct, high voic
e

16. Treatment
In the video, I am asking the audience a question “Looking for a night
out” ? They become aware of the event, they scroll to
fi
nd what other
events are on their phone. In the video, we make aware the location of
the venue starting from the parking lot entrance and make a 360 view. I
will shorten the video with effects ( POV speed up ) the experience.
Once inside the theater (High Shot), we shortly talk about what kind of
events, name a few artist, and availablity hours. After the box of
fi
ce
(Medium Shot) a business card will extreme detail transition. We jump to
the bar (long shot) bring your tickets to the door, see the usher, and sit
down for showtime.
We open the next transition to a medium shot at the bar. Show a variety
about the comedy, magic, music, and rentals after the show! The venue
is looking to book your next event. The venue has many features from
audio/visual, artist catalog and 300 seats.

17. Treatment
Space available for private events. The next call to action is to follow us
on our Facebook Page. Subscribe to our email list and win Free
Complimentary Tickets with a 25$ Bar Minimum. The
fi
rst drink on us
#
fi
rsttime #askus #Bocaraton We are in this together, enjoy your night
away.
We support local artists, veterans, and essential workers. We value
family, diversity, and kindness. We look for characters, communication,
and contagious energy. The company commitment is to family care,
coach employees, and be consistent to deliver 400 shows a year. The call
to action is for the audience to purchase their tickets on the website.

18. A/V Script &
Storyboards

19. A/V SCRIPT
SHOT
# AUDIO / TEXT VIDEO IMAGE
1
Music starts
V/O “The Box…
Parking Lot 30 degree
2 “… Boca Raton Florida”
Open Door, Walk to Lobby, Point of view
Shot
3 “Come to our Box office.” Walk in, 180 degree rule, Over-shoulder
shot
4 “ See the Bar, Main Stage,
Variety
Back to front doors, long shot
5 “Seats, Lights, Sounds” Wide Shot
6 “Restrooms, Tickets, Bar” Cutway/ Extreme details shots
7 “ VIP’s, Middle, Rear orchestra” 360 Angle
8 Black Box, Black doors, Stage Medium Angle
Title of Project: Boca Black Box - 30 second projec
t
Location: Boca Black Box - Boca Raton, FL
Date: Monday 02/15/2021
A/V Script

20. Storyboards
Location: Parking Lo
t
Props/Wardrobe: Non
e
Notes:Wide Sho
t
Music/FX: Jazz Classic
Shot: #1
Production Name: Name for your 30 second project
Action: Outside Parking Lot, 30’ shot, walk up the stairs.
Camera Movement: Handheld - Wide POV - Medium POV - 360
?
Dialogue: Boca Raton, Fl _ are you looking for a night away? Hurry over to the
Box.
Shot Size: Logo_CS
Video

21. Storyboards
Location: Lobby
Props/Wardrobe: None
Notes: Open Door
Music/FX: Jazz upbeat
Shot: #2
Production Name: Name for your 30 second project
Action: Walk in, Point at show, Point at Box Office
Camera Movement: Handheld - Static
Dialogue: Come & get your reservations at the Box.
Shot Size: 360
Video

22. Storyboards
Location: Lobby
Props/Wardrobe: Dress shirt,
Pants, Shoes, popcorn, soda
Notes: Half hour before showtime,
Theater snacks only, Full Bar and
Bar cards available.
Music/FX: Jazz Classic
Shot: #3
Production Name: Name for your 30 second project
Action: Grab a business card, Check the room, Turn Around
Camera Movement: Handheld - Tilting / Static
Dialogue: Walk over to the bar with your bar cards, sit on your
seats and center you focus to the stage.
Shot Size: 180 Shot
Video

23. Storyboards
Location: Bar
Props/Wardrobe: Popcorn, Soda,
Cash
Notes:
Casual Night out
Music/FX: Jazz Classic
Shot: #4
Production Name: Name for your 30 second project
Action: Walk into theater , grab a popcorn, grab a soda
Camera Movement: Handheld - Tilting / Static
Dialogue: We have a variety of events from music, magic,
comedy, and room bookings.
Shot Size: High Long shot
Video

24. Storyboards
Location: Bar
Props/Wardrobe: Company
Uniform
Notes: Walk in to bar
Music/FX: Jazz
Shot: #5
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod/ 30 degree angle
Dialogue: The clock is ticking.
Shot Size: 30 degree shot
Video

25. Storyboards
Location: Floor
Props/Wardrobe: Seats, Lights,
Tickets, Employee (ME)
Notes: Extreme to Detail
Music/FX: Jazz UpBeat
Shot: #6
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod / Tilted
Dialogue: Boca Black Box is affordable, diversify, and create a
safe social distance environment.
Shot Size: Extreme detail shot
Video

26. Storyboards
Location: Floor
Props/Wardrobe: Seats, Stage,
Tech Booth
Notes: BPM with video.
Music/FX: Jazz upbeat
Shot: #7
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod / 360 movement
Dialogue: You have theater snacks, sound and lights, and over 300
seats.
Shot Size: 360 POV
Video

27. Storyboards
Location: Wide shot
Props/Wardrobe: Company
uniform, clock
Notes: Smile
Music/FX: Jazz Upbeat
Shot: #8
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod / static
Dialogue: Come check us out on the website, or call
561-483-9036
Shot Size: Medium Shot
Video

28. Video

29. Final Video
Video Title: Boca Black Bo
x
Video Description: The Boca Black Box is Back! See our virtual tour of the venue right from your home. Book your
next tour, corporate event, or fundraiser. Keep in contact with us on our calendar. Call the box of
fi
ce - 561- 483- 9036.
bocablackbox.com Follow Boca Black Box Clubhouse. Facebook Page: Instagram
:
Tags/Keywords: Boca Raton, #THEBOX, Tour, Comedy, Music, Theater, Private event
s
Link: https://youtu.be/unqvsoqiqEs

30. References
• DataUSA.io ( February 8, 2020) Palm Beach County.
Retrieved from https://datausa.io/pro
fi
le/geo/palm-beach-
county-
f
• Pinging.com (February 8, 2020) USA Flag PNG. Retrieved
from https://pngimg.com/image/14592
• Spectrum Retirement (February 8, 2020) Senior and
Technology Photo. Retrieved from https://
spectrumretirement.com/seniors-and-technology/
• All photos and other videos are owned by Nicholas
Benavides