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Profile redigital new

  1. 1. Redigital Profilerefreshing to provide new vigour, to stimulate to update, to make relevant
  2. 2. who we are Redigital positions and refreshes brands for success through the creative use of marketing intelligence and technology
  3. 3. what we do Strategy Research Social Media Web Applications Search Marketing (SEO & SEM) Online Media Planning Analytics Content Generation Digital & Social CRM
  4. 4. What we cando for you
  5. 5. What we cando for you brandscan Insight Labs techknow digistrat
  6. 6. brandscan Where’s your brand on the internet? Redigital’s ‘Brand Scan’ analyzes historical and real-time mentions of your brand in online and social media. >> ONLINE BRAND AUDIT >> REAL-TIME MONITORING
  7. 7. brandscan >> ONLINE BRAND AUDIT Understand where your brand is mentioned on the internet, who’s talking about it, the context of their conversations, who influences them and the sentiments associated with your brand and its competition.
  8. 8. brandscan >> REAL-TIME MONITORING Gain the knowledge advantage by continuously monitoring the effectiveness of your online marketing activities and that of your competitors. Our real-time brand scan covers analytics data, search and PPC marketing effectiveness, social media mentions and online brand reputation management.
  9. 9. Insight Labs What drives your audience? With a continuously updated knowledge bank of subscribed research and custom research capabilities, Redigital’s ‘Insight Labs’ practice helps you uncover rich insights into your target audience in order to develop more relevant communication. >> CONSUMER & MARKET INSIGHT >> STRATEGIC PLANNING ASSISTANCE
  10. 10. Insight Labs >> CONSUMER & MARKET INSIGHT Whether it be campaign focussed insight-mining, marketing strategy development, concept testing, campaign post-testing or any market research exercise (qualitative or quantitative), our research team develops a focussed research design and a sound, systematic approach for you.
  11. 11. Insight Labs >> STRATEGIC PLANNING ASSISTANCE Use our insight-mining practice to drive down to key consumer insights and make more relevant, targeted and focussed communication, with a distinct digital flavour.
  12. 12. techknow How can you creatively leverage technology? Redigital’s TechKnowTM practice works with creative and design teams to turn good design into great experiences. >> WEB DEVELOPMENT >> BUSINESS PLATFORM CUSTOMIZATION (ERP) >> CRM DEVELOPMENT >> SOCIAL MEDIA APP DEVELOPMENT >> WORDPRESS-BASED BLOG CUSTOMIZATION >> INTERACTIVITY
  13. 13. techknow >> WEB DEVELOPMENT Your website is the hub of your online marketing presence. Redigital’s TechKnow practice doesn’t just develop design, but rather enhances it with features to improve navigation experience and effectiveness.
  14. 14. techknow >> BUSINESS PLATFORM DEVELOPMENT & ERP Your business structure and functioning is unique. Rather than applying standard industry collaboration and process optimization platforms, our developers customize advanced open source platforms according to your specific business needs. And all this powered by the cloud; so that your staff will be connected no matter where they are.
  15. 15. techknow >> DIRECT MARKETING AND CRM Organize your customer base for targeted marketing and key business decisions. Our advanced CRM solutions allow you to send targeted communication, determine customer lifetime value, follow up leads and streamline your sales and marketing functions.
  16. 16. techknow >> ONLINE CUSTOMER SUPPORT SYSTEMS Organize and streamline your customer support systems with our Livechat and Helpdesk platforms. We ensure that the platforms integrate seamlessly with your website and are customized according to your customer service department structure.
  17. 17. techknow >> SOCIAL MEDIA APPLICATIONS Take your brand to where your customers are with our social media application development services.
  18. 18. techknow >> WORDPRESS CUSTOMIZATION Whether to develop an official, custom-designed blog or a cost-effective yet dynamic website, we help you unleash the full potential of the open-source WordPress platform.
  19. 19. techknow >> INTERACTIVITY Using Jquery and Mootools we create light weight, yet interactive elements which improve overall website-navigation and interactive experience without compromising on browsing speed.
  20. 20. digistrat What’s your digital strategy? Redigital’s digital strategy practice optimizes your brand’s presence across platforms of: >> SEARCH MARKETING >> SOCIAL MEDIA STRATEGY >> ONLINE MEDIA PLANNING >> DIRECT MARKETING AND CRM
  21. 21. digistrat >> SEARCH MARKETING Whether you’re looking at search engine optimization or paid search management, our systematic approach ensures consistently good rankings and effective use of your budget.
  22. 22. digistrat >> SOCIAL MEDIA STRATEGY Our approach to social media strategy consists of content creator segmentation and defining a clear content scope and schedule. Overall, we help take social media presence beyond just information reporting to real and dynamic engagement.
  23. 23. digistrat >> ONLINE MEDIA (DISPLAY) PLANNING Enhance your creative campaigns with a focussed media plan. We work with the best in media research data to ensure that your campaign reaches the right audience in the right context.
  24. 24. digistrat >> DIRECT MARKETING Whether it be a campaign-specific mailing list or a complete database for your business, our CRM services are easy, flexible and customizable to your specific business, marketing and campaign objectives.
  25. 25. Who do wework with
  26. 26. Are you aMarketer/Brand Manager? Redigital can help you actively engage with your stakeholders in a digitally integrated marketing landscape. Our services leverage cutting-edge research and technology to provide insights into and services for your online audience. By focussing your online brand’s identity, we ensure that your messaging is streamlined to stay relevant and yet rich enough to be extended across new media platforms.
  27. 27. Are you a Creative/ MarketingService provider? Enhance your service offering with our research, strategy and technology expertise. Redigital partners with service providers across the fields of Creative design, Advertising, Brand Consultancy, Market Research, Public Relations and Events to help them offer more value to clients.
  28. 28. Our Clients
  29. 29. Magic Bus Dasra Transstadia Yogesh Infra Projects SEEInfobizTata Institute of Aditya Birla Group Abbott Prestige United IndiaSocial Sciences
  30. 30. Partnerships
  31. 31. Creative design and animation partnerOffline market research partnerIntegrated Healthcare Marketing led byDigital Innovation
  32. 32. Our Work
  33. 33. www.plumbins.co.in CMS WEBSITE BUILT ON PHP (DRUPAL PLATFORM CUSTOMIZATION)
  34. 34. www.iiss.co.in CMS WEBSITE BUILT ON A MICROSOFT FRAMEWORK (.NET)
  35. 35. www.adityabirlaawards.com ADITYA BIRLA AWARDS - OFFICIAL WEBSITE
  36. 36. www.maidansummit.org WEBSITE FOR AN EVENT PROPERTY The Maidan Summit is a platform for social organizations and policy-makers to come together for discussions and initiatives related to the concept of “Sport for development”. Features: CMS (dynamic) with blog and forum
  37. 37. Case Study DASRA Catalyst for Social Change
  38. 38. The brief Dasra bridges the gap between Dasra was looking to market to four philanthropists and non-profit organizations. stakeholders through digital media: Dasra also helps social organizations - Social entrepreneurs streamline operations and introduce best - High Net Worth individuals practices. - Social entrepreneurship mentors - Fellows/volunteers
  39. 39. Redigital’s initiatives An integrated digital marketing plan, which involved: 1. Strategy - A detailed online competition analysis, to reinforce Dasra’s differentiation - Streamlined messaging, based on key stakeholder insights and the cultural context of Indian Philanthropy - Definition of clear opportunity areas in the digital space for cross-promotions with other agencies and leveraging existing movements and a social media strategy - Continuous audit and measurement with Monthly Marketing Effectiveness Reports
  40. 40. Redigital’s initiatives 2. Development - Database marketing plan, based on targeted messaging for the various stakeholders - Redevelopment of website - Development of micro-sites for specific events
  41. 41. www.dasra.org/n DYNAMIC WEBSITE BUILT ON DRUPAL WITH CIVICRM
  42. 42. MOBILE WEBSITE (COMPATIBLE ACROSS PLATFORMS)
  43. 43. DIRECT MAILERS
  44. 44. Would you like torefresh your brand’sdigital presence?
  45. 45. contact us 304 Krishna Commercial Centre 6 Udyog Nagar, Near Kamat Club S.V. Road, Goregaon (West) Mumbai 400 062 +91 22 4266 1153 +91 22 4266 3756 contact@redigitalnow.com www.redigitalnow.com twitter.com/redigital facebook.com/Redigital

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