Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at PDF optimization , the cost and timeframe required, along with the action plan, tips, and additional considerations for running your campaign.
Introduction to PDF optimization It is preferable to have files in their PDF formats as it is normally much more pleasant to read. Optimizing these can help a website achieve higher rankings in the search engines, which, of course, can result in more traffic for your site. PDFs can save download time and bandwidth, making them easier for users to download and read.
Cost and timeframe PDF optimization should not incur many costs, unless a programmer is hired to do the work. There are free or low cost programs available for download that can help ease the process along. Depending on the amount and size of PDF files to optimize the process can vary in length, but is not normally a huge time sink.
Action plan PDFs made using Microsoft Word, will be of a great use rather than picture based files. Adding links to the file will also help improve rankings, as will keywords, and keyword anchor tags.
Tips Outside of SEO, one use of optimizing PDFs could be to include files in this format on DVDs, such as sending PDFs to cell phones, DVDs, CDs. Adding company information to your PDF pages in headers or footers to help readers be able to get in touch with your company and find out more information about you.
Additional considerations Having good inbound links to your document and uploading document sharing files can help drive more traffic and increase readability.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to PDF optimization </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Optimization of PDF files on any website </li></ul><ul><li>PDF optimizing can help a website achieve higher rankings </li></ul><ul><li>Easier for users to download and read. </li></ul>Introduction to PDF optimization
<ul><li>Free or low cost </li></ul><ul><li>Time depends on the number and size of the PDFs </li></ul>Cost and timeframe
<ul><li>Make PDFs using Microsoft word </li></ul><ul><li>Add links </li></ul><ul><li>Pick correct keywords </li></ul>Action plan
<ul><li>Include DVD formats </li></ul><ul><li>Add company information in PDFs </li></ul>Tips