Made in Germany - This is an application of Consumer Behavior in the tourism industry. Many patient from the Gulf States come to Germany for medical purposes.

1. Made in Germany
Holidays for medical purposes –
application of a trend mentioned by
Pearce, 2016

2. Besides Schloss Schwanstein, the
Zugspitze or the Hofbräuhaus, there are
other destinations in Bavaria:
clinics and hospitals

3. ▪German luxury medicine for rich Arabs
▪Facts & Figures
▪Main treatments
▪Advantages for the region
▪Advantages for the patient
▪Patients would appreciate more…
▪Possible challenges
▪References
▪Disclaimer
Content

4. ▪ Thousands of Arabs come to Germany for
medical purposes
▪ Main city is Munich
▪ Besides (luxury) hospitals, lots of entertainment
for families who come with the patient
▪ After 09/11 Germany got interesting for Arabs
(because of visa regulation into the USA)
Extraordinary but efficient business model
German luxury
medicine for rich Arabs

5. ▪ 613.000 overnight stays from the Gulf States in
Munich (2014) – more than doubled in the last
5 years
▪ In 2013 nearly 11,000 patients from the United
Arab Emirates in Germany
▪ ¼ of the medical tourists in Germany go to
Bavaria
▪ Revenue only from medical purposes €
300,000,000 per year only in Bavaria
Facts & Figures

6. ▪ Arab patient either pay on their own
▪ Or are governmental or embassy patient (more
then 50 %), which means that patient get their
treatments paid by the state
▪ They even can take their relatives with them
and get about 200 € “pocket money“
Facts & Figures

7. ▪ Plastic surgery
▪ Physiotherapy
▪ Heart and blood circulation problems
▪ Infertility
▪ Orthopedic problems
Main treatments

8. ▪ The patient does not come alone. Normally they
bring their whole family, some employees…
▪ Relatives do not stay in clinics but in expensive
hotels or in big apartments and spend up to
1.000 € a day (other tourists spend on average
163 € a day)
▪ Relatives go shopping, eat in restaurants, snow
seeing
Advantages for the
region

9. ▪ Special (luxury) division in hospitals
▪ With interpreters from the Arab countries
▪ Halal food
▪ Prayer rooms
▪ High repetition of the German medical research
Advantages for the
patient

10. ▪ Comfort in the hospitals
▪ Innovative technology
▪ Highly qualified doctors and nurses
▪ “BAVARIA – a better state of health“ – initiative
to promote the Bavarian health tourism
worldwide
Advantages for the
patient

11. There are service providers, which really take care
of their “guests” and do and organize nearly
everything for them:
▪ Travel care and support
▪ Visa facilities
▪ Invoice affairs
▪ Insurances
▪ Interpreters
▪ If desired: VIP and security services
Advantages for the
patient

12. ▪ … more attention
▪ … more visits of the head physician
▪ … more time
Patients would
appreciate more...

13. ▪ Economic crisis
▪ Epidemics like the swine flu
▪ Cheap competitors in Asia
▪ The government wants to keep their sick people
at home => revenues for their hospitals =>
enormous investments in hospitals etc. in the
Arab states
Possible challenges

14. As nearly everywhere where guests from the
United Arab Emirates spend their holidays:
The cultural difference
Possible challenges

15. ▪Al-Hamarneh, A. (2006). Arabischer Medizintourismus
in Deutschland. Retrieved from
http://www.islamictourism.com/PDFs/Issue%2021/Ge
rman/20-22%20Germany%20medical4.pdf
▪Baumstieger, M. (2010). Der arabische Patient.
Retrieved from
http://www.tagesspiegel.de/wirtschaft/medizin-der-
arabische-patient/1890392.html
▪Bayrischer Rundfunk (2015). Araber in bayrischen
Klinikbetten. Retrieved from http://www.br.de/br-
fernsehen/sendungen/jetztmalehrlich/medizintourist
en-araber-bayern-180.html
▪Winkler-Schlang, R. (2015). Araber in München.
Anwohner beschweren sich über Medizintouristen.
Retrieved from
http://www.sueddeutsche.de/muenchen/bogenhause
n-schwierige-gaeste-1.2415563
▪Vogt, K. (2009). Deutsche Luxus-Medizin für reiche
Araber. Retrieved from
http://www.welt.de/gesundheit/article4889353/Deut
sche-Luxus-Medizin-fuer-reiche-Araber.html
References

16. Disclaimer
The author used the photos mainly from the Internet. However, she only
searched photos which were marked for reuse.