Dialogue with the Visitor

1. Introduction to WP3Introduction to WP3
WP3 – Dialogue with the VisitorWP3 – Dialogue with the Visitor
Hannah Fraza, Marc van Hasselt
WP3 partners: Archeon (NL), Viminacium (SI)
April 12th
, 2012

2. 2
What is WP3 all about?

3. What is WP3 all about?
• Enhancing the visitors’ experience
• Measuring the quality (and thus improving it)
• Increasing the competence of the sites
involved (workshops,
seminars)
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4. 4
Themes for WP3 and seminars

5. Themes for WP3 and seminars
• Get the story right!
– What do we tell and why?
– Stories catered to the site and the visitor
– Stories created to reflect local history and identity
– Stories created to
increase awareness of
international history and
identity
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6. Themes for WP3 and seminars
• The visitor experience
– Evolve by measuring our quality
– What will the future visitor expect from us?
– Benchmarking
• Didactics
– Learning from each other
– Experience and knowledge
outside our sector
– An academic approach
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7. 7
Method

8. Method:
• Organising workshops and seminars.
• Look into “best practice” in the cultural
tourism sector.
• Invite external specialists.
• Preparing and following up
with help from external
experts with regards to
the three themes.
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9. 3 Seminars
1. Setting the stage
20 – 24 April 2013, Archeon (NL)
1. Implementing
May-June 2014, Kierikki, (FI)
1. Conclusion and path
forward
September-October
2014, Viminacium (RS)
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10. 10
Outcomes

11. Outcomes
• Workshops on how to deliver a good,
coherent story of the site
• New knowlege and ideas how to improve
the visitor’s experience
• New methods of instruc-
ting your staff
• Routines for measuring
the visitor’s experience
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12. Products
• A Booklet: (How to write the) “Stories of
your Site”
• A report / analysis by every park of their
own situation regarding intangible heritage
and how to improve it.
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13. 13
Any Questions?