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Marketing in the AI area

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By Fernando Polo

Published in: Marketing
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Marketing in the AI area

  1. 1. Marketing 
 in the AI era Fernando Polo
  2. 2. DiceLaRed - Online monitoring 2 State of AI in speech and text recognition (2003)
  3. 3. https://digiday.com/media/washington-posts-robot-reporter-published-500-articles-last-year/ SOURCE: DIGIDAY (LINK)
  4. 4. 4SOURCE: UPWORK (LINK)
  5. 5. 5SOURCE: MCKINSEY, 2018 (LINK)
  6. 6. 6SOURCE: MCKINSEY, 2018 (LINK)
  7. 7. 7 ...
  8. 8. 8 The engagement sweet spot Data Creativity Technology
  9. 9. 9SOURCE: RSPVISION,(LINK)
  10. 10. Social media investment on the rise 10 73% expected growth over next 5 years (1 out of 5 dollars) SOURCE: CMO SURVEY 2019 LINK
  11. 11. DOWNLOAD REPORT, LINK
  12. 12. 89%of digital consumers are using messenger apps SOURCE: GLOBAL WEB INDEX 2018
  13. 13. SOURCE: GOOD REBELS
  14. 14. WE TRANSFORM 
 YOUR MARKETING THROUGH DIGITAL INNOVATION • Intelligence, research & co-creation • Digital strategy • Martech strategy and data architecture (data lake) • Marketing automation & CRM • Personalised user experience • Workforce digital enablement • Social listening and insights • Creativity and content • Network analysis and influence marketing • Community management & customer service • Media buying and optimization • Employee engagement and advocacy Good Rebels services WE ENGAGE
 YOUR CUSTOMERS THROUGH SMART SOCIAL MEDIA
  15. 15. Human-centred Organisations 15SOURCE: GOOD REBELS (LINK) The Consumer Journey Discover Buy Love Delivering seamless and delightful digital consumer experiences. C C The Co-Worker Journey Developing digitally-enabled and empowered employees. WWish Engage Belong W Digital business strategies that respond to society to generate value and transcendence. The Citizen Journey ZValue Connect Share Z
  16. 16. Barcelona • Brighton • Ciudad de México • Madrid goodrebels.com • @GoodRebels Data. Creativity. Tech.

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