Introduction of Russian One API Program Partnership
Huawei A Leading Telecom Infrastructure ProviderHuawei ConfidentialHUAWEI TECHNOLOGIES CO., LTD.            Page 2
Sustainable GrowthRevenue (USD in billion)                                                                                ...
Top telecom API infrastructure provider                        Huawei SDP, One of the biggest API providing system in the ...
API is Changing The WorldHuawei ConfidentialHUAWEI TECHNOLOGIES CO., LTD.      Page 5
What’s happened in digital society?                                                                             Informatio...
What do key players do in digital society - Openness is the choice in mobile Internet age                                 ...
APIs are facilitating innovation- API economy is arriving                         API Growth                              ...
Practice of operators – Telefonica NG SDP   3rd Party Partners                                                            ...
Practice of operators- America Movil API exposure of 17 countriesOpened more than 90 API, Wholesale / joint               ...
Practice of operators – CMCC Mobile Market                                                                App Lifecycle   ...
What is the API You May ChooseHuawei Confidential      Page 12
Valuable API from telecom operator  Real Time        Contextual       Charging &          Identity &                      ...
End User Scenarios     Real Time Communication API   Contextual Information API         Mobile Charging API        Identit...
Russian One API Program PlanHuawei Confidential      Page 15
Russian ONE API Program of Huawei Multiple App  Providing    APIConsumption                  DeveloperAPI Providing       ...
Planed ONE API Business Model                                                                                           Ad...
ONE API Program of End to End Developer Support                                                                           ...
Call for cooperation from the industryLooking for:• Investors to build ONE API Platform• Operator/Enterprise to open API• ...
Huawei SDP ExperiencePlease visit http://www.bluevia.com/en/home/BCheck the SDP commercial site at our booth.We sincerely ...
Thank You                                                   www.huawei.comCopyright©2013 Huawei Technologies Co., Ltd. All...
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Introduction of Russian one API program partnership (Huawei, Владимир Малыгин) III Форум Apps4All

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Introduction of Russian one API program partnership (Huawei, Владимир Малыгин) III Форум Apps4All

  1. 1. Introduction of Russian One API Program Partnership
  2. 2. Huawei A Leading Telecom Infrastructure ProviderHuawei ConfidentialHUAWEI TECHNOLOGIES CO., LTD. Page 2
  3. 3. Sustainable GrowthRevenue (USD in billion) 38.7 (CNY243.4 32.4 bln)  Serving 1/3 of the world’s 27.6 (CNY203.9 bln) 21.5 (CNY182.5 bln) population 18 (CNY146.6 bln) 12.6 (CNY123.1 bln) (CNY 92.2 bln)  Serving 45 of the worlds top 50 telecom operators  Holding 180+ leadership positions in ~150 standards 2007 2008 organizations 2009 2010 2011 2012 Huawei releases its Annual Report with consolidated financial statements audited by KPMGHuawei ConfidentialHUAWEI TECHNOLOGIES CO., LTD. Page 3
  4. 4. Top telecom API infrastructure provider Huawei SDP, One of the biggest API providing system in the world  Serve 50+ Telecom Operators World Wide  Provide 10+ thousand running API Best SDP award by GSMA 2010 "A remarkable 500 entries from across the global mobile ecosystem were submitted this year, all of an extremely high calibre, and the winners should be incredibly proud of their achievements," Rob Conway, CEO and Member of the Board, GSMA. Huawei Confidential HUAWEI TECHNOLOGIES CO., LTD. Page 4
  5. 5. API is Changing The WorldHuawei ConfidentialHUAWEI TECHNOLOGIES CO., LTD. Page 5
  6. 6. What’s happened in digital society? Information exchange changed! Merchant SME Trading pattern changed! Service mode changed! Individual Industry user user Digital  In digital economy Society era, each party can be supplier or demand side Marketing deal IT Provider Terminal  Many new value point Provider and value space will appear! OTT Telecom Provider Provider Huawei Confidential Page 6
  7. 7. What do key players do in digital society - Openness is the choice in mobile Internet age 100000 developers API peak use 20K times/s,2011 online movie 300 core API,1.8B times/day revenue come up to 45% of total US. use 300Kdeveloper s40000 app 3rd party rev,0.6B RMB Core capability Active developers 150,000+ AD. REV. 315mln,APP RS 557mln User asset Content asset 750k APP, download 25B times 125,000developers revenue $4 billionAD. REV.36.5B USD,96% of total revenue Core business openness OS/terminal 500k apps,download 15B times 70,000 developer revenue $250M Various roles seek the positioning of the new value system through openness  Based on the core business, users, core capability, content / data, platform (OS) to be openness  Stimulate social innovation capability to create new value space through multi-role cooperation  Looking for proper positioning in E2E value chain, to get new revenue Huawei Confidential Page 7
  8. 8. APIs are facilitating innovation- API economy is arriving API Growth Gartner predicted “by 2014, 75 percent of the Fortune 1000 will use open public APIs” Data source:2012 AT&T Developer summit Huawei Confidential Page 8
  9. 9. Practice of operators – Telefonica NG SDP 3rd Party Partners 3rd Party Developers Developers’ revenue is from 70% of app sales 70% of subscription payment 83% of in-app payment 50% of advertising revenue 20% of SMS MO and 10% of SMS MT messaging traffic Open Developer Portal 20% of MMS MO and 10% of MMS MT messaging traffic APIs APIs APIs Global SDP Achievements Layered architecture of Global SDP connecting global network resource with unified access for 3rd party and Spain the network. One-point integration, global deployment UK Reduce developer service TTM from 6 months to 5-6 Local LATAM Local Content/Service weeks Content/Service Provider 1 Provider 1 Capa de integración Capa de integración WAP portal GPR WEB portal Local Content/Service WAP portal GPR S/IP WEB portal Launched in 2010 getting by Oct 2011, 18.03 million S/IP Provider 1  networ k Capa de integración WEB portal  networ k subscribers. 100+ services within1 year WAP portal GPR S/IP  networ k Huawei Confidential Page 9
  10. 10. Practice of operators- America Movil API exposure of 17 countriesOpened more than 90 API, Wholesale / joint Encouraging OTT business innovation,venture to a variety of business models for the cooperation rather than competitionselected ASP Launched in 2011 TOP 10 APIs CHARGEAMOUNT OBTAINPROFILE  TOP service1: Communication SENDSMS monthly subscription SMS/MMS Update Facebook/Twitter status MAIL2WORLD NOTIFYSMSDELIVERYRECEI PT NOTIFYSMSRECEPTION GETDISPLAYNODE  TOP Service2: Entertainment MAKEPURCHASE Users visit football quiz website betting, quiz GETPRODUCTDETAILS website by AM HUB chargeback. REMOTEEVENTHuawei Confidential Page 10
  11. 11. Practice of operators – CMCC Mobile Market App Lifecycle Service to Developer Customer API Providing 17+ group APILaunched in 2011Q1 Native development IDE App Development App templates App Test Terminal emulator App Running MM App Engine App Promotion MM Market App Charging Mobile charging API App customer Unified customer service Service center Cooperate Individual Internal Developer Developer Developer/Department CMCC API Exposure Huawei Confidential Page 11
  12. 12. What is the API You May ChooseHuawei Confidential Page 12
  13. 13. Valuable API from telecom operator Real Time Contextual Charging & Identity & Industry API 3rd Party API CloudCommunication Information Billing Authentication Single Sign On User & Device Validated Identity IT Asset Information (Computing/ Multimedia “Our Storage/etc) “Our Payment Tariff QOSaaS Communication identities are management information is “We can collect trusted” Health, Education, Connection reliable” Management money from people Vehicle etc“We know how who don’t have a “The network to entities bank account” “We may support “Walk in newcommunicate” arrive a never and access the cloud” area” land” Huawei Confidential Page 13
  14. 14. End User Scenarios Real Time Communication API Contextual Information API Mobile Charging API Identity &Authentication API Huawei Confidential Page 14
  15. 15. Russian One API Program PlanHuawei Confidential Page 15
  16. 16. Russian ONE API Program of Huawei Multiple App Providing APIConsumption DeveloperAPI Providing ONE API PlatformAPI Exposure Huawei Confidential Page 16
  17. 17. Planed ONE API Business Model Advertisement Company Shared AD Income (Per month, Revenue Share Rate Based) Service Income Shared Service Income (Per Month) (Per month, Revenue Share Rate Based) ONE API Developer Platform End UserRevenue Sharing Operator and EP provide capabilities ONE API provides charging and other API exposure Operator and Enabler Developer responsible for E2E service operation Provider Operator/EP:ONE API:Developer = x:y:z Huawei Confidential Page 17
  18. 18. ONE API Program of End to End Developer Support App API App App App App 能力获取 App Test Customer Acquiring Development Deployment Promotion Charging Service  3 operators’  Web APP IDE  Web Terminal  Virtual  Promotion API  Mobile  Call Center API providing  Native Simulator Machine  User Insight Charring API API  Industry API Development  Automation  App Engine API  In-app  Unified providing IDE Test Center  RDS  MKT Service Purchase API Customer  3rd party API  App Template  SLB for RS App Service Center providing  Cloud Storage for RS App ONE API Program End to End Support Innovation Idea Monetized App Huawei Confidential Page 18
  19. 19. Call for cooperation from the industryLooking for:• Investors to build ONE API Platform• Operator/Enterprise to open API• Service Developer’s participationIf you are a developer, your suggestion and requirement is welcomeWaiting for your joiningHuawei Confidential Page 19
  20. 20. Huawei SDP ExperiencePlease visit http://www.bluevia.com/en/home/BCheck the SDP commercial site at our booth.We sincerely invite you to fill the our questionform at our form, and we will send onelatest Huawei handset each hourtoday. Huawei Confidential Page 20
  21. 21. Thank You www.huawei.comCopyright©2013 Huawei Technologies Co., Ltd. All Rights Reserved.The information in this document may contain predictive statements including, without limitation, statements regarding the future financialand operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results anddevelopments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided forreference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.

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