Digital payment is growing rapidly in India, with transactions growing from Rs. 60 billion in 2012-13 to Rs. 4018 billion in 2015-16. Digital payment allows money transfers between payer and payee digitally without cash. India has over 100 crore mobile connections and 22 crore smartphone users, facilitating the growth of mobile payment apps like Paytm. While credit/debit cards and mobile wallets are most popular for online shopping, retention of mobile payment app users remains a challenge, with many deleting apps after three months. The future of India's digital payment sector looks promising, driven by increased smartphone adoption, financial infrastructure development, and consumer interest in innovative payment methods.

1. DIGITAL PAYMENT
SECTOR:THE SUNRISE
INDUSTRY IN INDIA
Hyma Goparaju
Research Scholar, IBS Hyderabad
Presented by: Sheetal Chaunhan, Neha Gupta,
Ranjana Sikarwar

2. What is Digital Payment?
 Digital payment is a way of payment which is made through digital modes. In
digital payments, payer and payee both use digital modes to send and receive
money. It is also called electronic payment. No hard cash is involved in the
digital payments. All the transactions in digital payments are completed
online. It is an instant and convenient way to make payments.
 The future of digital payments is very bright. India is experiencing a
remarkable growth in digital payments. In 2015-16, a total of Rs. 4018 billion
transacted through mobile banking as compared to Rs. 60 billion in 2012-13.
 Digital revolution has provided an easy way to go for digital payments. India
has more than 100 crore active mobile connections and more than 22 crore
smartphone users as of March 2016.

3. Countries classified according to their digital
capacities-
 Advanced stage
 Tipping point stage
 Transitioning stage
 Inception stage

5. MOBILE COMMERCE
 THREE KEY DRIVERS PROMOTING DIGITAL PAYMENTS THROUGH MOBILE APPS
ARE
 SMARTPHONE ADOPTION
 DEVELOPED FINANCIAL INFRASTRUCTURE
 CONSUMER INTEREST IN PAYMENT INNOVATION
 IN INDIA PATYM LEADS AMONG THE MOBILE PAYMENT APPS
 MOBILE APPS PROVIDE SERVICES LIKE MOBILE RECHARGING , BOOKING MOVIE
TICKETS ,SHOPPING AND SO ON
 POINTS TO A CHALLENGE OF LOW RETENTION OF MOBILE APPS, WITH
COSTUMERS DELETING THE INSTALLED APPS AFTER THREE MONTHS
 INDICATING TREMENDOUS ISSUE WITH LOYALTY FACTOR

6. THE INDIAN SCENARIO
 ACCORDING TO PwC’s SURVEY IN INDIA
 CREDIT CARDS AND MOBILE WALLETS ,DEBIT CARDS IS MOST POPULAR PAYMENT
METHOD IN INDIA FOR ONLINE SHOPPING
 REPORT STATES AVERAGE OF 6 % INDIAN CONSUMERS PURCHASE EXCUSIVELY
ONLINE ACROSS VARIOUS PRODUCT CATEGORIES SUCH AS CONSUMER
ELECTRONICS
 RESPONDENTS LIKE TO PAY THROUGH EITHER CASH OR DEBIT CARD

8. ANALYSING DIGITAL PAYMENTS IN INDIA-
INDUSTRY ATTRACTIVENESS
 INDUSTRY COMPETITORS
 THREAT OF NEW ENRANTS
 BARGAINING POWER OF CUSTOMERS
 THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
 BARGAINING POWER OF SUPPLIERS

9. PORTERS FIVE FORCES ANALYSIS OF
DIGITAL PAYMENT SECTOR IN INDIA
INDUSTRY
COMPETITORS
THREATS OF
NEW
ENTRANTS
BARGAINING
POWER OF
CUSTOMERS
THREAT OF
SUBSTITUTE
PRODUCTS OF
SERVICES
BARGAINING
POWER OF
SUPPLIERS

10. CONCLUSION
 NO SECTOR CAN AFFORD TO IGNORE
 TECHNOLOGICAL INNOVATIONS IN MOBILE DEVICES AND FINANCIAL
APPLICATIONS WOULD DRIVE THE ADOPTION OF DIGITAL PAYMENT

11. THANK
YOU