The document proposes an initial idea for a school dinners campaign with the aims of changing the type and taste of food provided as well as reducing the price. The target audiences would be both students, to gain their support, and those in charge of catering to enact the desired changes. Success could be measured by implementing changes to the food and pricing, but there is a risk the campaign may be unsuccessful if no changes are made.

1. Techniques: What is the Message/Aim?
Website The aim of this campaign would have to be to
Posters change the type of food that is given in terms
Advert- could show someone not liking the of the taste. Also it would be good to try and
food, and then looking at the price, and change the price and which they sell it as it
showing how it’s too pricy, for something that seems a little expensive. I think this would be
doesn’t even taste good? something that would really interest the
Meetings with the manager of the food, to students, as the majority do complain about
discuss the problems with school dinners the catering. However, this might not be taken
well with the head teacher or caterers, as it’s
something that they’re in control of.
Initial Idea: School Dinners Campaign
How can we measure success? Who is the target audience?
The main way we will be able to measure The target audience would be the people who
success is by seeing if there are any changes are in charge of the catering, as we’re trying
made in the school dinners- food and price to change the food given, and the price it’s
wise. However, this could be risky, as they given at. However, the target audience could
might not be any changes which will lead to also be seen as students, as we will want their
our campaign being unsuccessful. support, and their involvement in this
campaign. So, there wouldn’t be one specific
target audience for this campaign- if we were
to go with this idea.