EMI is a major record label founded in 1931 and headquartered in London. They represent a variety of genres including rock, rap, and pop and target audiences of all ages and ethnicities. Their hierarchy includes a CEO, vice president, legal department, artist and repertoire team, product managers, producers, sales and distribution teams, runners, and interns. Product managers earn around £27-33k and report to legal and the vice president. The current CEO, Roger Faxon, has held the role since 2010, having worked his way up from senior vice president since joining EMI in the 1990s. Internships last around 3 years and interns earn up to £45 per week, gaining experience in marketing.
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Aaron's EMI Case Study
1. Major Record Label EMI EMI, which stands for Electrical & Musical Industries aren’t the who aren’t the most popular major label but are still successful. They support many genres from rock to gangster rap to pop. Their primary target audience vary from young adults to elderly people and all ethnicities. An example of a few artists/band signed to this are Snoop Dogg, Robbie Williams and 30 seconds to mars.
2. Brief History EMI EMI were founded in 1931 and upto this day, their headquarters are located in United Kindom, London. The original founder of EMI is Roger Faxon. Currently there are approximately 5,500 members in EMI
3. Chief Executive Office (CEO) Vice President Legal Department Artist & Repertoire Product Manager Company Hierarchy Structure Producer Sales Distributor Runner Intern
4. Job Roles – Product manager Product Manager – Before becoming a project manager he worked at an artist management company for 5 years.He was employed at EMI in 1996. He wasn’t a project manager straight away, but he was a Music Operations and Coordinator and worked his way up the ranks. Whilst he was a Music Operations Coordinator, he got to meet people higher in the EMI hierarchy and learn about the marketing department. In 1997 is when he became a product manager; and he has been ever since. He is more than likely he is to be on a full time contract and most product managers earn approximately £27-33k. The Product managers report to the Legal Department and the Vice President but are reported to by the Producers.
5. Job Roles – CEO Roger Faxon – (CEO) – Roger Faxon has been a CEO in the EMI organisation since 1994. In the 1990’s, Faxon was a CEO but hasn’t always been known for being a CEO. When he was first employed by EMI, he was a Senior Vice President. But before he joined the EMI, he was a part of a television production company and in the early 1990s he was promoted to CEO. In 2002, he was appointed as the Vice President and Chief Financial Officer. He remained a Vice President and CFO until 2010; where he was promoted to CEO of EMI, and up to this day he still remains
6. Job Roles 3 - Intern Internship – Interns tend to be the least important job just below the ‘Runner’ according to the EMI company hierarchy structure. Whilst working as an intern, you get the chance to develop your marketing skills. Seeing as this is the lowest rated job, they are expected to be paid the least. In EMI they earn up to a weekly wage of £45 and are sometimes paid their lunch expenses. Usually, their contract is valid for about 3 years, but on a full time basis.
7. EMI Summary EMI have had some major successes throughout their existence; they’ve managed to sustain themselves for approximately 80 years and still running. Another major success is the artists that they signed; such as Snoop Dogg, Robbie Williams, Gorillaz and Katy Perry. Other record companies such as Sony and Universal, produce music, films and other products, but EMI only produce music. This might be a major flaw for the record company because this may limit the amount of money the make. EMI work with itunes so this may be an alternative for not producing other media products. The future may be successful for them as they are currently and are continuing to sign more and more talent which is helpful for their record labels wealth and popularity.