An expert Google Ads specialist manages and optimizes Google AdWords campaigns. They are responsible for creating, updating, monitoring the ad copies, adjusting the keywords, finding the suitable bids, and other important aspects of an organization’s online marketing strategy.
2. Google Ads Expert Job Description Template
Check out the major elements of the Google ads
expert job description
• Job Overview
• Roles and Responsibilites
• Job Qualification and Skills
3. Who is a Google Ads Expert?
A Google Ads expert is one who manages and optimizes campaigns of Google Ads. They have to have extensive
knowledge of how a pay-per-click campaign works and technical skills to create, manage, and optimize high-performing
advertisements.
4. Features of Google Ads
• Google Ads Manager Accounts to manage multiple accounts under one ID and dashboard
• Google Ads Editor for bulk changes to ads and tracking ad performance
• Ad extensions to add extra information with ads, such as contact details, website link, or sale campaigns of
the business.
• AdWords Express for automatic management of keywords and ad placements for small businesses
6. Roles And Responsibilities
• A Google Ads expert typically starts by interacting with clients on their preferred outcome. The client’s goal
may be to bring in traffic, drive up sales, improve brand visibility, or boost engagement. Understanding this
aspect helps to create more focused campaigns.
• The next step is trying to understand the targeted audience. You must make sure the right demographic is
being reached with the ad.
• The budget of the campaign must also be determined, which will help set realistic goals and expectations. As
a Google Ads expert, you also would not want to overshoot the client’s budget and put them in a tough spot.
7. Google Ads Expert Job Description: Hard Skills
• Knowledge about search engine marketing and
marketing automation
• Familiarity with the Google Ads platform (Excel
knowledge is an added advantage)
• Ability to operate and comprehend data analytics
tools
8. Soft Skills
• Creativity and Technicality
• Attention To Detail
• Networking And Leadership Skills
• Willingness To Experiment
