One of the India's no. 1 Travel website makemy trip's owner success story and a successful entrepreneur story

1. P R E S E N T E D B Y : N A U S H A M A
Y A S M I N
Successful Entrepreneur-
Deep Kalra

2. Early Life
 Deep Kalra was born in Hyderabad and grew up in
Ahmedabad and Delhi
 Deep Kalra obtained his bachelor’s degree from St. Stephen’s
College, Delhi and his Master of Business Administration
degree (MBA) degree from IIM Ahmedabad – Indian Institute
of Management Ahmedabad in 1992
 His career started soon after he completed his MBA degree
 He went on to work for companies like ABN AMRO Bank, GE
Capital, etc! At GE Money, Deep’s career was progressing well
 Three years at the bank, Deep decided to turn an entrepreneur
 Deep is a founding member of an NGO named I am Gurgaon
 He is also a part of the governing body of Ashoka University

3. History
 Deep Kalra is an entrepreneur, Indian businessman who is the
founder and group CEO of the largest Indian online travel
company, MakeMyTrip
 Deep Kalra took a huge risk by quitting good paying and stable
job at ABN Bank
 He saw internet industry growing as fire, then the idea of online
travel booking came to his mind
 Hence, with a funding of USD 2- million from e-ventures and
along with co founder like- Keyur Joshi, Rajesh Magow and
Sachin Bhatiya
 Deep began his new journey with MakeMyTrip.com in 2000

4. Cont.
 His small start up in Delhi focusing on the NRI
market- people seeking an economical ticket to visit
home
 MMT recorded sales of Rs. 1000 crore and break
even in 2008
 A 50% Growth was a stunning achievement for a
company less than 10 years old
 Its aimed to offer a range of best-value products and
services along with cutting edge technology and
dedicated round-the-clock customer support

6. MakeMyTrip’s Offerings
 International and Domestic Air tickets
 Holiday Package and Hotels
 Domestic Bus and Rail Tickets
 Private Car and Taxi Rentals
 MICE (meeting, incentive, conferences &
exhibitions)
 B2B and Affiliated Services

8. MMT’ Strategy
 Expand our hotels and packages business
 Expand our services and products portfolio to
enhance Cross-Selling Opportunity
 Expand our Travel Agents network
 Enhance our services platforms by investing in
technology
 Expand new Geographic Market
 Pursue Selective Strategic Partnerships and
Acquisitions

9. Challenges Faced
 Sell other products online
 To manage many investors
 Being innovative
 Sustaining in economy crisis
 Indian business profitable

10. MMT’s Views of the Customers
 Short lesd time for booking holiday (3-6weeks)
 Preference for pre-planned travel
 Attitude towards travel: giving importance to status
 Specific needs(e.g. dietary) because of their social/
religious background
 No specific language problem: many Indian spoke
English
 Preference for familiar Indian food

11. Choice of Target Customer
 Males living in metros
 Age group 24-44 years
 Who are married
 With a monthly household income of over Rs. 30000
 From families which were internet savvy
 With usage beyond email
 Deal hunters
 Early adopters

12. Qualities of Deep Kalra as Entrepreneur
 Risk Taker
 Innovative
 Inner confidence
 Fun in work
 Honesty
 Support from family
 Belief

14. Advice to young Entrepreneurs
 Choose your field very carefully
 Plan your funding very carefully
 Its all about people
 Make friends at works and promote an honest and
open working atmosphere
 Don’t focus too much on exits

15. Thank You