2. BIOGRAPHY
OF
DEEP KALRA
Deep Kalra was born on 18th May 1968 in
Hyderabad, India.
He completed his schooling from St.
Columba's School in New Delhi.
He graduated with a degree in Economics
from St. Stephen's College, Delhi University.
He then pursued an MBA from the Indian
Institute of Management, Ahmedabad.
3. PROFESSIONAL
CAREER
• Deep Kalra started his career with ABN
AMRO Bank in 1992.
• He then moved to AMF Bowling Inc. in the
USA in 1995, where he worked as the Vice
President for Business Development.
• In 2000, he founded MakeMyTrip, which is
now one of the leading online travel
companies in India.
• In 2013, MakeMyTrip became a publicly
listed company on NASDAQ.
4. Awards and
Achievements
• Deep Kalra has been recognized for his
contributions to the travel industry with
several awards, including the 'Entrepreneur
of the Year' award by Ernst & Young in 2008.
• He was also named one of the '50 Most
Influential Indians' by Business Today in
2010 and 2012.
• In 2017, he was conferred with the
prestigious Padma Shri award, one of the
highest civilian honors in India.
5. MAKE MY
TRIP'S
SUCCESS
FACTORS
Early mover advantage: MakeMyTrip
was one of the first online travel
companies in India, launched in
2000, and had a significant
advantage as a first mover. The
company was able to establish a
strong brand reputation and
customer base before competitors
entered the market.
6. MARKETING AND
PARTNERSHIPS
• MakeMyTrip has built a strong brand
through extensive marketing campaigns,
including collaborations with Bollywood
celebrities and sports teams.
• The company has also partnered with other
travel-related companies to expand its
offerings and reach a wider audience.
• These marketing efforts have helped
MakeMyTrip to maintain its position as a
leading player in the Indian online travel
market.
7. REVENUE
AND
GROWTH
Turnover: MakeMyTrip is a leading online travel
company in India. In the financial year 2021, the
company reported a revenue of INR 4,288.4 crore
(approx. USD 570 million), which was a 54.5%
increase over the previous financial year.
Growth: MakeMyTrip has been consistently
growing over the years. The company's gross
bookings increased by 68.5% to INR 22,165 crore
(approx. USD 2.95 billion) in the financial year
2021, compared to the previous year. This growth
was driven by an increase in domestic travel
bookings.
8. DIGITAL
TRANSFORMATION
MakeMyTrip has been investing in digital
transformation to enhance its customer
experience and stay ahead of the competition.
The company has been using Artificial
Intelligence (AI) and Machine Learning (ML) to
provide personalized recommendations to its
customers. It has also introduced a virtual
travel assistant called Myra, which uses
natural language processing (NLP) to assist
customers in booking their travel plans.
