For Unit 39 Music Tech BTEC

1. Welcome
The Business Plan
You’ve got a business idea. You’ve decided to start a business.
You want to get going.
But there’s a lot more to a good business than a good idea.
You need to think things through to maximise your chances of success.
Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the
parts of your business to plan how everything will work. It will take a few weeks to write if you’re
going to do it properly. Some parts will be easier to complete than others.
Stick at it because it’s not the final document that’s important, it’s the process. Although you
want to have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and complex; they explain only the most important information – what you want
to achieve, how you will get there and the things you need to do along the way.
It’s best to tackle a business plan in small chunks. The Prince’s Trust Business Plan Pack can help. This is The
Business Plan divided into sections to help you develop your business idea. You can use the information in The
Guide to help you complete the sections. Some of the sections of The Business Plan have tables to record the
financial parts of your business. The tables are also available in MS Excel format and the sums in these are
automatic.
The Prince’s Trust Enterprise Programme
The Prince’s Trust has helped many young people to complete their business plans and start their own businesses.
If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we might be able to help
you. We have offices throughout the UK and in each there is a team of Enterprise Programme staff.
To take part, you need to be interested in self employment and have a business idea that you would like help to
test and explore. The programme can then help you to see if your business idea will work and whether self
employment is right for you. If through this process you find out it is, the programme can offer mentoring support
and, if you really need it, financial support to start your business. However, if self employment turns out not to be
the right option, the programme can offer support to secure other goals in employment, education, training or
voluntary work.
We can’t guarantee that your business will work or that we will be able to offer you money, but if you are up for a
challenge and want our help to explore your business idea, get in touch and come and meet us.

2. Getting started
Whose plan is this?
Business and owner details:
Private Guitar Tuition Natalie Walton
Business name:
G-G-Guitar
Owner(s) name:
Natalie Walton
Business address and postcode:
25 Northgate avenue
TS34 PQ3
Business telephone number:
01345 783456
Business email address:
rock_academyUK@hotmail.com
Home address and postcode (if different from above):
N/A
Home telephone number (if different from above):
N/A
Home email address (if different from above):
N/A

3. Section one
Executive summary
1.1 Business summary:
I am wanting to sell private guitar lessons that will have up to 15 or more students that can be taught no matter their
preferred style of playing or ability such as being an advanced or novice player. Their needs will be catered for by
my musical abilities to help develop their skills to become a better musician.
1.2 Business aims:
The main aim of my business is to help people find out their musical talents, help them to progress and better
themselves and to also bring out the best in our clients. We aim to do this by giving our clients exactly what they
need by working to their needs, having quality equipment and resources that are needed for each session with our
clients. I would also like to aim to teach out of the north east area and even expand to doing online courses that will
be available for allot of potential students.
1.3 Financial summary:
I would like to establish myself by the end of the year as a credible private guitar tutor who can cater to different
styles of music and technical playing and theory. At the first quarter of the year I will be paying myself a small wage
and by the last quarter I shall be able to cover additional costs. I am going to loan around £1200 for the extra
equipment and facilities I need to use in establishing my business. I am also going to add some of my own funds
for my CBR check to be able to enter school/college grounds in order to teach my students.
Elevator Pitch
1.4 Your business name:
G-G-Guitar
1.5 Strapline:
Want to be a hero, Become a guitar hero!

4. Section two
Owner’s background
2.1 Why do you want to run your own business?
I have decided to start my own business because I have an enthusiasm for music and guitar playing and would
love to feel the enjoyment of teaching others and sharing my passions for music which will help them gain
confidence and determination. I feel that this is the perfect choice for me because it is something I love doing thus
giving me the dedication and motivation to succeed.
2.2 Previous work experience:
Work Experience:
Tesco
Red Lion Inn (bar staff)
Teese Valley Music Service (Assistant Guitar Teacher)
2.3 Qualifications and education:
Diploma (York St John)
Music Production D*
A Levels (Hartlepool 6th
Form)
Music Performance A
Music Tech A
Media Studies B
Photography B
GCSE (Avon-dale Academy)
Music B
Maths A
Science B
English B
Art A
P.E B
P.E (Btec) D*
History A
ICT C
French C
2.4 Training:
I have had 2 years’ worth of training through DfE in the music department which linked me to get part time work in
one of the schools I worked for to complete my training to which lead me to applying full time.
Details of future training courses you want to complete:
N/A
2.5 Hobbies and interests:
My hobbies and interests mainly consists around music as I am currently in a pop punk band that gig quite regularly
around the north east area. I also like to create, record and produce music for both myself and many other people.
As well as this I like to be very sociable and go to charitable events and private events with friends. I also have a
keen interest in video gaming and basketball as I like to keep things in a balance both physical and emotional.
2.7 Additional information:
N/A

5. Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
I am selling my services as a guitar teacher. The products I will be selling will be my tuition.
3.3 Describe the different types of product/service you are going to be selling:
The different types of products I will be selling is both theory and practical teachings.
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and
when you will start selling them:
N/A
3.5 Additional information:
N/A

6. Section four
The market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
The typical customers for my main service will be students aged from around 13-21 who will be in education such
as secondary schools or colleges as these are the ages that are most popular to learn guitar however There will be
other ages outside of this demographic that I am available to teach. I have already got a customer waiting for me to
teach them which they are a 16 year old who is in the last year of secondary school.
4.3 Where are your customers based?
My main customers will be based within the north east of England however I am willing to travel outside of these
areas to work.
4.4 What prompts your customers to buy your product/service?
I think customers will buy from my business because it will be convenient as they will contact me and I shall
arrange to either teach them at home or at their place of education etc. By doing this they wil feel more relaxed and
comfortable which will help them more focused on the services.
4.5 What factors help your customers choose which business to buy from?
I feel that in the business I want to set up the quality of work and how easy you are to be approached. This is the
feedback I have got from people who I have asked.
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
I have already sold my services a few times before which was to a 16 year old novice guitarist, a 18 year old
advanced guitarist and a 15 year old beginner. All in all I obtained over £100 from my customers as they seemed
extremely happy with my services.
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details:
I have a few more customers ages around 14-19 awaiting my services who are friends/realtives of my current
customers as they have recommended my tutoring by word of mouth.
4.8 Additional information:
N/A

7. Section five
Market research
5.1 Key findings from desk research:
From the research I have done on the internet there is a big market of guitar tuition and music school. I have only
found one main music school which is in the north east/Teesside area. I have asked around to find out more about
the market I have been told that it is a very competitive market but also a very busy once you build up your
reputation. Like any market it seems it is up and down but there is enough variety to make sure there is always
plenty of services. My own experience from this market are that people want a great quality service that provides
both practical and theoretical tutoring.
5.2 Key findings from field research – customer questionnaires:
Tighten up the language I use on my in progress social media page and change it from being a hobbyist sort of
page to a professional business one.
5.3 Key findings from field research – test trading:
I did my test trading with a customer I was to tutor her both with a mixture of practical working on her technical
playing and also adding a bit of theory explaining what she was playing. I did a few lessons for a month and gained
over £100. The key things I learnt and I will change was I need to be more portable meaning better transport to be
on time to sessions. I did the sessions at my customer’s house as it was more convenient for them. This test
trading gave me confidence and insight to do it again.
5.4 Additional information:
N/A

8. Section six
Marketing strategy
What are you going to do? Why have you chosen this marketing
method?
How much will it
cost?
Online Promotion
Social networking is an extremely big part
of my marketing campaign and keeping in
contact with my customers and potential
customers. I am in the process of creating a
Facebook page which people will be able to
see my contact details and also look at my
past work/portfolio. I feel that this could also
link in with other social media platforms to
reach a wider base of potential customers
which will generate more business.
Word of Mouth
Word of mouth recommendations is one of
the big parts of my business and will
generate allot of profit. I will achieve this by
giving customers professional and quality
services which they can show and tell their
friends and family about which will spread
create this cycle of generating more
business.
TOTAL COST N/A N/A

9. Section seven
Competitor analysis
7.1 Table of competitors
Name, location
and business size
Product/service Price Strengths Weaknesses
TVMS
Music school £50.00 Reputation
Clear website
Experienced Tutors
Expensive price if you want the
full package
Only sell practical and not
much experience in theory
Website for most is unclear
Not convenient (customer
reviews)
Northern School Of Music
Drums/saxophone/violin/piano/singing/guitar
lessons, performing arts
£25 Experience
Reputation
Mark Sandles Guitar Tuition
Acoustic/electric lessons £15 Experience
Yamaha Music Point
Drum/guitar/keyboard/singing lessons music
exams
£35 Experience
Clear Webster
Rock School
Drum/Guitar lessons £40 Reputation
Clear website
Experienced Tutors
7.2 SWOT analysis :
Strengths
Mobile – Go into houses/places of education- Which means it is less hassle for the customer
because I will be coming to the and they will feel more relaxed and comfortable as it will be
in a place they are familiar to.
Personal Approach - I am very good at talking to people and good at making them feel
relaxed and calm straight away. I feel this will be good because I will be coming into
someone’s house or place of education.
Good price – My pricing is competitive which I think will help me pull in my customers.
Weaknesses
Going into people’s houses - This can be a problem sometimes as people can feel
weird with new people coming into their homes.
Transport – Do not have my own car which sometimes public transport can be late
meaning missing/late for my sessions with customers. To overcome this it would
be more convenient if I had my own car to which I could travel more and be on
time.