Presentation from NRF 2020: Retail’s Big Show. -- Daphne Howland, Reporter, Retail Drive -- Winston Fisher, CEO, AREA15 -- Tal Zvi Nathanel, CEO and Co-Founder, Showfields

15. tHE
“..THE MOST INTERESTING STORE THE WORLD..”

16. 2010 EVERY BRAND NEEDS A WEBSITE

17. 2015 EVERY BRAND NEEDS E- COMMERCE

18. 2020 EVERY BRAND NEEDS PHYSICAL RETAIL
PopUp
Activations
ProductPlacement
PermanentStore
Wholesale

19. WHY PHYSICAL RETAIL IS HARD
EXPENSIVE
COMPLEX
NEW
BRAND
RETAIL
CONSUMER
IS DEAD
1 2 3

20. We are on a mission to allow every brand in the world to
have a physical retail touchpoint
WHERE DO WE FIT IN ?
FOR BRANDS:
A platform to seamlessly open
a physical retail touchpoint.
FOR CUSTOMER:
The most interesting store
in the world.

21. 10

22. “SHOW” “FIELDS”
thE
“SHOW” FIELDS
SHOW noun /SHó/: An ever
changing immersive experience
where art meets retail
SHOW“FIELDS”
FIELD noun /féld/: A flagship space
dedicated to showcasing and
growing your brand, designed and
run by our team of experts

23. 11
SHOW

24. 14
SHOW

25. 18
THE
LOFT
SHOW

26. 18
THE
LOFT
SHOW

27. 18
THE
LOFT
SHOW
samarxshowfields

28. “SHOW” “FIELDS”
thE
“SHOW” FIELDS
SHOW noun /SHó/: An ever
changing immersive experience
where art meets retail
SHOW“FIELDS”
FIELD noun /féld/: A flagship space
dedicated to showcasing and
growing your brand, designed and
run by our team of experts

29. “From a brand perspective, it’s a
headache-less solution for retail that lowers
the barriers from clicks to bricks.”
CLICKS
BRICK
S
Sign
Contract
Sync
Catalog
Set Up
Inventory
Design
Your space
Staff
And train
Build
And Launch
Report
And Improve

30. 11
FIELDS

31. 14
FIELDS

32. 11
FIELDS

33. FIELDS

34. FIELDS

35. FIELDS

36. 20
EMERGING
Use SHOWFIELDS as a way
to test retail, acquire
customers, and get exposure
to PR, network and events
CURATOR
Play host to multiple brands in one
space. Focus on customer
success, PR, reputation, &
events.
ANCHOR
Brands that can support many
months and multiple locations
with SHOWFIELDS
WHO ARE OUR BRANDS
LEGACY
Use SHOWFIELDS to debut
products and experiences
and associate with younger
brands

38. WHAT IS NEXT?

39. 3
9
$2T
TRADITIONAL
$600B
E-COMMERCE
Brand Touch Point
$2.6T
HOW BIG IS THE OPPORTUNITY?

40. 32PHASE 2
Thanks.