1) The current Aadhar revenue model is not sustainable without government support as it lacks efficiency and technology, leading to corruption. 2) Technological improvements like a chatbot/AI for customer service could help enroll the remaining 15 crore population, update mobile numbers and emails, and reduce costs. 3) These changes could generate Rs. 762.5 crore in revenue in 2019-20 from enrollments and updates, with net income of Rs. 327.5 crore after expenses. 4) Over time, as the population grows, revenue would continue to increase each year, making the Aadhar financial model self-sustaining through technological enhancements and new sources of income.

1. Aadhar
Making Aadhar Financial Model Sustainable
By Saurabh Jawade
Head of Finance Department
Team Kalam

2. Overview - Aadhar
Aadhar is considered as the proof of residence and identity across the country
GoI is Using JAM Trinity (Jan Dhan, Aadhar, Mobile) to weed out the corruption &
Leakages, and provide transparent & accountable system to transfer the subsidy in the
form of DBT, to account directly.
Out of every Rs. 100 /- only ~ Rs. 21/- was reaching the poor, hence there’s scope to
gain the revenue and make the model sustainable while addressing the concerns raised
by the court regarding privacy, surveillance, and Exclusion of the genuine beneficiary.

3. Understanding the problem
Item 1
Current Revenue model is
not enough to keep the
model running for long
without government
support
Existing model lack
efficiency & technology
and is corrupt.
Item 2
Changes that can be
brought into the existing
model that could make it
self sustainable
Looking for other sources
of revenue
Item 3
Improved technological
capability leads to
decrease in cost
Technological changes
improve - the bottom line,
incremental cashflow,
better customer services,
enhance capability

4. Project objective:
Making Aadhar financial Model
Sustainable

5. Understanding the market - Finding the
sources of Revenue

6. Total Population of India- ~140 Crore.
Total Population enrolled in Aadhaar System- ~125 Crore
Size of my target audience- ~15 Crore
By 2050 India’s population will be ~170 cr (www.worldpupulationreview.com)
By introducing the scheme of updating the address & id every 20 years, will make ~125
Crore our targeted segment in 20 years.
Charge only Rs. 10/- to make such changes.
Charges for updating mobile/email: Rs. 2/- (Chatbot/AI will make it easier)
Can be done seamlessly by application of technology and partnering with professional

7. Target Segment
Aadhar Enrollment Centers:
Currently Aadhar enrollment is being
dong through banks, charging
minimum of Rs. 50/- for new issue
and making any changes Rs. 20/-
“Technology can help in improving
the reach to targeted 15 crore
population by next year”

8. Technological
Changes Required -
Chatbot/AI at
mobile/web module
Customer Service Management
- Chatbot/AI can help in improving
the reach to the population
- Through interactive modules anyone
can book an appointment with
bank/office to enroll in aadhar
- Chatbot will ask for the general
details like name, age, id, etc. which
will be updated to the server
automatically
- Time will be scheduled with the
office like 1 pm to 1.30 pm on
particular date/day
- So at center just verification of the
documents will be done
- Mobile/Email updates cost will be
negligible

9. Technological
Changes Required -
Chatbot/AI at
mobile/web module
Customer Service Management
- This can be used to solve the queries
like documents required, updating
the mobile number & emial id,
dependents, addresses etc.
- Will do away with the need of
keeping the customer support system
at the backent.
- Eg:- Haptik chatbot takes on Dream
11’s IPL game, which help handle
80% of cases with AI/Chatbot,
reduced the average time of
resolving issue to 32 second.
- As by interacting, problem will be
already registered automatically
- Cust Service provided with min. staff
Reference:- https://yourstory.com/2018/06/with-its-chatbot-
haptik-takes-on-dream-11s-ipl-gamers

10. Cost of setting up Tech driven Chatbot/AI Rs. 200 Crore
Maintenance Cost for 5 years Rs. 50 Crore
Total Cost Rs. 250 Crore
Outsourced to AWS Amazon Lex chatbot services provided by Amazon
This technology will reduce the burden on the system, improve the efficiency and reduce the corruption
as time & date will be scheduled prior to visiting the place.
Bank can be the outlet, as there’s less chance of corruption - e-receipt, online payment is easier, etc.

11. Revenue:
Income from enrolling 15 cr people (15x50) Rs. 750 Crore
6.25 Crore mobile/ email updates
(Assumption: Of 125 Cr enrolled at-least 5% will
update the email/number)
Rs. 12.50 Crore
Total Revenue Rs. 762.50 Crore
Expenses:
Commission charged by bank/outlets Rs 15/
person
Rs. 225 Crore
Setting up of Chatbot CSM Rs. 210 Crore
Total Expenditure Rs. 435 Crore
Income: Rs. 327.5 Crore
Income Statement for Year 2019-20 (from updating and enrolling 15 Crore left-out
people)

12. Revenue:
New Enrolled People (1.4 Cr) Rs. 70 Crore
Total Revenue Rs. 70 Crore
Expenses:
Commission charged by bank/outlets Rs 15/
person
Rs. 21 Crore
Total Expenditure Rs. 21 Crore
Income: Rs. 49 Crore
Total Income Earned FY 2019-20 Rs. 376.50 Crore
Income Statement for Year 2019-20 (From increase in population @ 1.1 % growth)
This is increased in revenue FY 2019-20 by adopting new technological changes and reaching
out to cover all the population.

13. Heads FY 2020-21 (E) FY 2021-22 (E) FY 2022-23 (E)
Reveune
Increased in population @ 1.1 % 143.10 144.67 146.26
Changed in population 1.56 1.57 1.59
Income from enrolling @ Rs. 50/- 77.85 78.70 79.57
Updatation of Mobile/mail (5%) 14.31 14.47 14.63
Total Income 92.16 93.17 94.20
Expenditure
Commision Charges by outlets 23.35 23.61 23.87
Maintenance charge 10 10 10
Total Expenditure 33.35 33.61 33.87
Net Income 58.80 59.56 60.32

14. Source - Taxes
“Only 1.5% pay income tax”
Currently government made linking of Aadhaar
with PAN mandatory for Income Tax filing
This has saved considerable resources, time and
money of the government
CBDT should pay Nominal Premium of Rs. 2/-
for each IT payer
Income in perpetuity every year from this could
be:
1.9 Cr x 2 = Rs. 3.8 Cr ~ Rs. 4 Crore

15. Revenue Projections
FY 2019-20 (E) FY 2020-21 (E) FY 2021-22 (E) FY 2022-23 (E)
Rev. from
Enrollment
Rs. 376.50 Cr Rs 58.80 Cr Rs. 59.56 Cr Rs. 60.32 Cr
Comm. from
Tax Depart.t
Rs 4 Cr Rs 4 Cr Rs 4 Cr Rs 4 Cr
Cost Incurred
by Hiring cyber
Professional
Rs 12 Cr Rs 12 Cr Rs 12 Cr Rs 12 Cr
Net Additional
Income
Rs 368.50 Cr Rs 50.80 Cr Rs 51.56 Cr Rs 52.32 Cr
Net Additional Income is the additional income generated apart from the traditional source.
This will help make the organization self sustaining and Independent

16. Target Source -
Digital/Online Loan
Lately Aadhar made verification of the
Individual applying for the loan easier and
much more faster & efficient.
Hence Aadhar should charge private
players, banks, etc. for verifying the
identity which made this market possible.

17. Target Source - Others/Misc
Consulting
● Aadhar Should consider leveraging the
expertise gained and knowledge acquired
● Start consulting services to other
countries who are engaged in such
projects or wants to, & entered into
MoU, LoI, etc.
● Display the success stories and inclusion
achieved through the Aadhar
Revenue form Ad
Should leverage the reach to display the
advertisement of the government
Explain the benefits of the schemes, creating
awareness, etc.

18. Thank You