2. Disclaimer
This presentation (the “Presentation”) has been prepared by Hope Digital Services Pvt. Ltd. (“Hope” or “HK” or the
“Company”) solely for the information of interested franchisees for explaining the Hope Kendra model and may not be taken
away, reproduced, redistributed or passed on, directly or indirectly, to any other person (whether within or outside your
organization or firm) or published in whole or in part, for any purpose.
The information contained in the Presentation has not been independently verified. No representation or warranty, express
or implied, is made on the accuracy, fairness or completeness of the information presented or contained in the presentation.
The financial data/forward looking statements relating to expected investment, working capital, earnings and expenses given
in the presentation are only indicative and shall vary based on location/ demography/ price of equipment, materials, taxes,
capability of the franchisee etc. and are subject to various business/ geographical, political risks and uncertainties that may
cause actual results to differ materially from those that may be inferred to or being expressed in or implied by the
presentation. The activation/ availability of Services and the timelines are dependent on the availability of equipment,
connectivity and various approvals/serviceability/software/connectivity/activation from Business partners and their
continued relationship with the Company. The availability/ activation of none of the services and the timelines are
guaranteed/promised by the Company or its representatives.
The contents of this Presentation may at any time be altered/ modified/ deleted/ changed as per the sole decision of the
Company, without any prior intimation or consent. Such modification in the Presentation may have a direct/ indirect impact
on the operation of the Hope Kendra model and / or the franchisees. The franchisees agree and acknowledge that the
Company shall have the sole right/ authority to make any such modification to the content of this Presentation at its sole
discretion, without having any liability/ obligation towards the franchisees in any manner whatsoever.
Attendees/ Readers of this Presentation should not construe the contents of the Presentation or any prior or subsequent
communication from or by the Company or its representatives as an investment proposal or legal/ financial advice and
should make their own evaluation/ judgement regarding accuracy, relevancy and adequacy of the information provided
throughout this Presentation and take necessary advice from their financial advisors before taking any decision based on this
presentation. Neither the Company nor any of its affiliates, advisers or representatives accepts any liability whatsoever for
any loss, howsoever, arising from any action or decision based on the information presented, inferred, implied or contained
in this Presentation.
3. Contents
About Hope
About Hope Kendra
Hope Kendra - Business Model
Hope Kendra - Selection Process, Operations and
Marketing Support
5. About Hope:
HOPE is a technology driven company, focusing on creating India’s largest network of rural
entrepreneur ecosystem by serving Last Mile for 850MN rural population and digitizing Rural India.
We emerge as a “One Stop Shop” convenience store providing a variety of services such as E-
Commerce, Insurance, E-Pharmacy, Online Travel, Financial and Banking, Digital Services and
Logistics.
“Hope aims to be the most trust worthy brand in Physical as well as online convenience-store across
segment.”
7. Hope Kendra: Service Overview
Hope Kendra offers a brand spectrum of services across different sectors to offer a “One
Stop Shop” solution for its customers
Travel
Services
Insurance
Digital
Wallet
&
Services
E-Commerce
Lending
Services
Medicine
8. Hope Kendra: Service Overview
Assisted e-Services
Tour Packages / Hotel Room booking with goibibo or MMT
Bus / Flight / Train Ticket booking with goibibo or MMT
No cost EMI conversion through Zest Money
Mobile / DTH / Wallet Recharge through Paytm / Phonepe / Jio Money
Assisted e-Shopping
Over 15 crore products on Amazon or shopclues
Pharmacy products of Medlife or 1mg
General / Health insurance through Coverfox
Short term loans with
Benefits
• Zero Inventory Model -No investment to maintain stocks of varied products
• Biggest E-Mall for Products -Wide range of products: Availability of 15 Cr+ products under
Amazon
• Fast moving services like mobile & DTH recharge and bus ticket booking, which increases
customer footfall
• Pull Based services -Pull based services due to high reputation among citizens for banking
training
9. Hope Kendra: Technology Setup
SERVICE PROVIDED THROUGH REAL TIME INTEGRATION WITH PARTNER
SYSTEMS
Hope Central
Management
System
INTERNET
Connectivity
Technology
• Technology platform integrated with
partners
• Technical support available at block level
trained to handle day-to-day IT glitches and
troubleshooting
Internet Connectivity
• Seamless connectivity through high speed Broadband Internet
Security Specifications
• Defined user policy – User Authentication is must for each and every user
Power Supply
• Minimum 4 hours battery backup is must in case of power failure
CUSTOMER
12. Hope Kendra: Counter and Services
Operator counter
• E-Commerce Services
• Insurance Services
• Financial Services
• Tour / Hotel Room Booking Services
• Ticket Booking Services
• Pharmacy Booking Services
• Digital Services
• Customer Service
13. Hope Kendra: Minimum Investment Required
Estimated Capex Requirements Rs. (In Lacs)
Total One Time Cost of Franchisee Agreement & License* 1.00
Estimated Civil Work & Interior Cost 0.40
Estimated Software and Hardware Cost 0.70
Estimated Marketing Expense for First 3 Months 0.40
Total Initial CAPEX (Rs.) 2.5 Lacs (+GST)
Estimated Working Capital Requirements Rs. (In Lacs)
Total Working Capital (Rs.) 0.50
Minimum Investments Required (Rs.) 3 Lacs (+GST)
*One time agreement & License fee is valid for 2 years.
The Capex is based on minimum expected interiors and operating cost with 200 Sq. Ft Space
The working capital requirements mentioned above is based on minimum expected business and will increase with growth in business. Please also
refer to the disclaimer clause given in the presentation.
14. Hope Kendra: Expected Financial Earnings
Expected monthly revenue from sales of services Amount in Rs.
E-Commerce Services 15,000
Financial and other Services 6.000
Insurance Services 6,000
Travel & Booking Services 6,000
Medicine Booking Services 2,000
Digital Services 5,000
Total Monthly Earnings (A) 40,000
Expected Monthly Operating Expenses Amount in Rs.
Manpower Charges (1 Operator) 7,000
Rent (200 SQ. Ft.) 4,000
Office Expenses (Electricity, Connectivity, etc.) 2,000
Localized Marketing Cost 2,000
Total Monthly Operating Expenses (B) 15,000
Net Monthly Earning for Franchisee (A-B) 25,000
Pay Back Period on initial Capex (In Months) 08
Return on Capital Employed (In Percentage) 62%
* The above calculations are based on estimated working in Rural and Urban location respectively and actuals will differ based on the location, demography
and capability of the franchisee. Please also refer to the disclaimer clause given in the Presentation
15. Hope Kendra: Early Bird Offer
Valid for first 100 female
applicants
*One Time Cost of Franchisee Agreement & License
16. Hope Kendra: Unique Features & Advantages
Own State of the Art
E-Mall
Low Cost Franchisee
Model
Trust & Respect within
the community
Attractive and Quick
ROI Zero Inventory Model
Last Mile Infra &
Technology Support
17. Hope Kendra – Selection Process,
Operations and Marketing Support
19. Hope Kendra: Location Selection Criteria
At least 1 Kendra in every Gram Panchayat and minimum distance of 3 KM between any two Kendras in rural area and
1 Kendra in every urban ward with minimum distance of 2 KM between any two Kendras.
Population of Gram Panchayat Numbers of Kendra
0 – 5000 1
5000 - 10000 1
10000 – 20000 2
20000 – 30000 4
30000 – 40000 6
40000 – 100000 8
100000+ 1 per Ward
20. Hope Kendra: Eligibility for Franchisee
Mandatory Requirements
Minimum Education
12th Grade
Minimum Net Worth
INR. 10 Lacs
Dedicated Motorcycle
and Android Phone
Liquid Assets
INR. 4 Lacs
Preferred Franchisee Criteria
Graduate, CA, MBA
and Professional
Degree
Insurance Agents,
Store Manager, Sales/
business background
Women
Entrepreneur
Ex- Army Officer,
Administration
Background
Specially abled
people
21. Hope Kendra: Franchisee Background Check and Essential
Documentation
Business Proposal
Each Potential Franchisee must submit the valid and updated documents for the requisite due
diligence and onboarding process
Basic Referral
Check
PAN & Aadhaar
Card
Basic KYC &
Aptitude Check
Police Verification GST Registration
Note – There are other mandatory certifications to be completed beyond these requirements
22. Hope Kendra: Mandatory Requirements to be ensured by
Franchisee
Minimum Carpet Area:
200 Sq. Ft.
Road Facing
Internet Connectivity with
minimum 2MBPS
speed
Regular power connection
with sufficient power
backup
Outlet to be Exclusive
for
Hope Kendra Services
Internet Connectivity
q BSNL/ MTNL/ Other Players, Wired Broadband Connection
q Data Card / Dongle
q Internet through local Cable TV Operator
23. Hope Kendra: Site Preparation to be done -
Franchisee
• Civil work including flooring, wall painting,
ceiling (Min. 200 Sq.ft.)
• Electric Fitting of desired specifications with
required power (Including lighting on Main Sign
Board / GSB)
• Counters with Chair
• 2 Visitor Chairs
• Product Storage Unit / Racks
• UPS Rack
• Floor Mat
• AC/Air Cooler/Fan
• Fire Extinguisher
• Gen Set/Solar/Inverter with Stabilizer for Entire
Kendra
HOPE DSPL
• Laptop
• Display Monitor
• Payment Device
• Logistics Kit
• Branding Material
• LED Signage
• PVC Card Printer
• Pamphlet holder
• Notice Board (Soft Board, 3ft*2ft)
• 2 Stainless Steel Perforated Dustbins
• Drinking Water Dispenser
Note – The complete design manual for the Kendra will be provided. These requirements may change as per
the new services added.
25. Hope : Franchisee Focused Team
Corporate Head Office Team
State Operations
Head
State Marketing
Head
Field Operation Team
(Division & District)
Field Sales Team
(Division & District)
Block Area Manager
Franchisee
Continuous support to
Franchisee to drive
Operations
Continuous support
to Franchisee to drive
Sales
Franchisee Franchisee
26. Hope Kendra: Operations Support
Franchisee generates
Ticket through HKMS &
inform Block Area
Manager
If issue not resolved in
two working days raise
issue again with
Division/State Operation
Head
If issue not resolved in
two working days raise
issue again with
Head/Support Head in
Hope HQ
If issue not resolved in 7
working days raise issue
again with Senior
Management
STEP I
Local Level
STEP II
Division/State
Level
STEP III
Headquarter
Level
STEP IV
CMD
Level
27. Hope Kendra: Marketing Support
• Press release in local newspapers
• Location Branding
• Brochures & Pamphlets
• Marketing Campaign at Hope Kendra
• Local Road Shows
• Community Connect activities
• Customer loyalty schemes
• Performance based incentives
28. Hope Kendra: Steps and Expected Timeline
Steps 1 2 3 4 5 6
Franchisee form filled and dully Signed
Franchisee Allotment
Entire Payment for franchisee (100%)
Agreement signing
Location Finalization
Civil and Interiors
Branding of Outlet
Delivery of Equipment
Software and links set-up
Service Activation
Timeline in weeks
To be done by Franchisee To be done by HOPE
Note: Please also refer to the disclaimer clause in the presentation.
