We&#x2019;ve had the chance to work with a number of great causes, and find that --->
June - U Mass Dartmouth released study of top 200 NPOs Use Soc Med more than Fortune 500 & U.S. colleges & universities.
57% have blogsVery interesting 89% - used one form of SM or anotherin light of... 79% - used Soc Net and Video Blogging, each 75% - monitor web for buzz/chatter about them 90% - blogs are successful +80% - social media is at least &#x201C;somewhat&#x201D; important to their cause
Govt. funds, personal charitable contributions cut.
Foundation endowments follow stock market, so that sector&#x2019;s been hurt.
1.8M charities - More demand for services, less available resources.
Costs nothing but time In real time Easy to share Find people that otherwise would never Can experiment, test fresh ways to get vision across
Early on in push to use Soc Med 4 Soc Good, focus was getting ppl signed up for accounts.
Have FB, Twitter, ppl will come & all prob&#x2019;s be solved.
It&#x2019;s not the application, it&#x2019;s the conversations that happen on it. Not fundraising, it&#x2019;s awareness.
Ask yourself: What can you tweak about your message to engage your community more effectively?
Moving from traditional NPO direct marketing twice-a-year appeals for donations monthly newsletters/emails to Focus on new ways of getting support building your message finding your community
Instead of donors or mailing list, think about how you&#x2019;ll get your next evangelists, advocates volunteers, cause partners grassroots supporters - those who will stand up - without being asked - and work for the good of your cause?
Again, ask yourself: What are all the ways someone can give of themselves for my organization, and how am I inspiring them to do so?
The key to growth for NPOs won&#x2019;t be just how they share their message, but how they listen & respond to those who will spread it.
You need to: Have the ability to find new ppl to join your community Have willingness to try new things
AND DON&#x2019;T THINK YOU CAN DO IT YOURSELF!
Partner up & make things happen
Don&#x2019;t know how to do something? Ask in your org & throughout your community - you&#x2019;ll be surprised who has talents you never knew of.
&#x201C;It takes a village&#x201D;
SM4SC Survey on the State of Giving in the Social Media Community
3 weeks - May-June >300 particpants gave insights into the hows & whys of their giving
They care about being asked being informed. They want to know what up, right now why you need their support.
See the need, and contribute.
50% - friends in any way 42% - blog post 37% - Facebook 53% - Twitter
Twitter is all about sharing information, natural place to hear about new causes.
70% - passionate about a cause >50% - recommendation from friend or colleague >45% - cause resonates with their personal experience
Connect with people, give them a reason to be passionate about your cause, and a reason to share that passion with their community.
53% via email 41% via Twitter 60% via FB or other Soc Net
Email still a killer app, but building a community is of growing importance.
Six steps to begin a social media campaign at your organization.
Charity: Water - straightforward vision - 1 in 6 have no drinking water; we&#x2019;re going to fix it. carries over into everything they do - from site, to blog & other soc med channels. Message of hope, opportunity for change
Ask yourself, &#x201C;What do we do?&#x201D; You should be able to answer quickly, in 2-3 short sentences? If not, work on this.
Social Media for Social Good: Progress and Predictions
Maymont • Tell people how
to get involved - • Flickr Group more calls to action • YouTube Channel • Add Community page to site • Search Twitter to connect with • Set up a blog similar people & organizations
Fetch a Cure • Clean
vision/story/call to action. • Find & engage online dog communities. • Take advantage of the cute factor! • Blog - Buster Brown would be great! • Has a Facebook Cause, should add Page as well. • Engage with communities on Twitter/Flickr/YouTube
SOCIAL MEDIA FOR SOCIAL GOOD
~~~~~~~ QUESTIONS? Gradon Tripp Founder Social Media for Social Change gradontripp.com email@example.com @gradontripp