This document discusses how journalists can use GIFs to engage audiences and tell stories. It provides 25 tips for using GIFs in journalism, such as making GIFs mobile-friendly, using them to visualize data or explain concepts, and tracking analytics. GIFs can be shared across platforms like Twitter, Facebook, and email to invite engagement from readers.

2. JOURNALISTS ARMEDWITH GIFS
#journoGIF
KATHERINE GRIWERT
Audience Engagement Editor
@kgriwert
STEVEN DAVY
MultimediaEditor
@sdavy
NATALIE DUDAS-THOMAS
Social Media Producer
@NatalieThomas02

3. A LITTLE
HISTORY…
1996

4. “GIFs are verbs of the web…”
- ALEX CHUNG, GIPHY
Sources: Twitter&NYTimes
100 million GIFs
on Twitterin 2015
23 million GIFs posted
every day on Tumblr
5 million GIFs are exchanged
on FB Messenger daily

5. “GIFs are now verbs of the web…”
and journalism uses a lot of verbs.

6. WHERE GIFS MEETJOURNALISM
27 million views
Branding
But…Journalism?
✔️
#journoGIF

7. WHERE GIFS MEETJOURNALISM
GIF: Myles Payton & DerrickWatson, NYTimes #journoGIF

8. WHERE GIFS MEETJOURNALISM

9. WHERE GIFS MEETJOURNALISM

10. GIF: Okkult Pictures via Giphy

11. MAKE IT MOBILE1
Source: KnightFoundation
89% of the U.S. mobile users
getnews on devices

12. MAKE GIFS A TEAM SPORT2
SIT AND SCREEN
TOGETHER
#journoGIF

13. MAKE GIFS A TEAM SPORT2
SIT AND SCREEN
TOGETHER
SHARE DATA FROM
REPORTING
#journoGIF

14. BUDGET YOUR RESOURCE3
A DESIGN
OR VIDEO
LIFT
A CUSTOM
GRAPHICOR
ILLUSTRATION
A RESOURCE-
INTENSIVE
NARRATIVE

15. GIF: MarieClaire via Giphy

16. FIND THE 10-SECOND* STORY4
*MORE OR LESS…
IS IT EMOTIVE?
IS IT NEWSWORTHY?
SHAREABLE?

17. PUT THE JOURNALISM FIRST5
CAN IT STAND ALONE?
#journoGIF

18. CONSIDER THE PLATFORM6
#journoGIF

19. GIF AS A TASTE7
#journoGIF

20. MAKE A SILENT SOUNDBITE8
#journoGIF

21. GIF ON THE FLY9
Ideal for pressconferences&
events
#journoGIF

22. RE-PLAYMEMORABLEMOMENTS10
#journoGIF

23. VISUALIZE DATA11
USE MINI HEADLINES
#journoGIF

24. EXPLAIN A CONCEPT OR PROCESS12
#journoGIF

25. GO SOMEWHERE READERSCAN’T13
#journoGIF

26. INVITE ENGAGEMENT14
#journoGIF

27. GIF: Time via Giphy

28. TELL A WHOLE STORY15

29. TELL A WHOLE STORY15

30. TELL A WHOLE STORY15

31. TELL A WHOLE STORY15
#journoGIF

32. TELL A WHOLE STORY15
#journoGIF

33. TELL A WHOLE STORY15
#journoGIF

34. GIF: GifBay via Giphy

35. TUMBLE IT18
#journoGIF

36. ‘GRAM IT16
FromGiphy to Instagram…
#journoGIF

37. MAKE AN INSTAGRAM STORY17
KALSARIKÄNNIT
The feelingwhenyouaregoing toget
drunk homealoneinyour underwear –
withno intentionof goingout.
BABYIN A BOX
The feelingof beingcaredfor
KOKKO
The feelingof beingonfire
#journoGIF

38. TWEET IT19

39. POST IT ON FACEBOOK20

40. PUT GIFS IN AN ARTICLE21
#journoGIF

41. PUT GIFS IN AN ARTICLE21
#journoGIF

42. EMAIL IT22
94% higher
click-through rate
#journoGIF

43. BRAND IT… OR DON’T23

44. GIF: SaGAwards via Giphy

45. TRACK A CUSTOM URL24
#journoGIF

46. TRACK A CUSTOM URL24
https://goo.gl/cW1GJX

47. TRACK A CUSTOM URL24
GIF_ZikaMap

48. SHARE AGAINAND AGAIN25
#journoGIF

49. SHARE AGAINAND AGAIN25

50. WHAT’S NEXT?
Audiograms
#journoGIF
Boomerang

51. KATHERINE GRIWERT
Katherine_Griwert@wgbh.org
@kgriwert
STEVEN DAVY
Steven_Davy@bbc.org
@sdavy
NATALIE DUDAS-THOMAS
Natalie_DudasThomas@wgbh.org
@NatalieThomas02
LET’S CHAT SOME MORE…
#journoGIF