Unlocking Emerging Multicultural Markets
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Slides from Kellogg School PEVC conference on my career path as a VC and the global market opportunity that most venture capital investors haven't discovered yet.
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Unlocking Emerging Multicultural Markets
- 1. UNLOCKING EMERGING MULTICULTURAL MARKETS MONIQUE WOODARD VENTURE PARTNER @500STARTUPS Kellogg Private Equity and Venture Capital Conference April 2017
- 3. Twitter 💕@MoniqueWoodard @500Startups There are no special snowflakes
- 4. Twitter 💕@MoniqueWoodard @500StartupsCredit: Vincent Van Gogh, Some bootstraps are longer than others.
- 7. Twitter 💕@MoniqueWoodard @500Startups Your lived experience has value.
- 8. Twitter 💕@MoniqueWoodard @500Startups It’s not about fitting in, it’s about fitting out. - Jean Michel Basquiat
- 9. Twitter 💕@MoniqueWoodard @500Startups The world is changing…
- 10. Twitter 💕@MoniqueWoodard @500Startups 2044 People of color will become the majority and the US will become a majority-minority country
- 11. Twitter 💕@MoniqueWoodard @500Startups 37% Of the US population will be African American or Latino
- 12. Twitter 💕@MoniqueWoodard @500Startups $2.5 TRILLION African American and Latino consumer spending power
- 13. Twitter 💕@MoniqueWoodard @500Startups The future of venture fund returns lies with multicultural consumers
- 14. Twitter 💕@MoniqueWoodard @500Startups In the US, African Americans are the #2 owners of smartphones behind only Asian Americans Black and Latino consumers spend up to 55 hours per month on mobile devices — 27% more than their peers. Black and Latino users consume a combined 137% more streaming video than other demographics and are more likely to create video than other group.
- 15. Twitter 💕@MoniqueWoodard @500Startups The influence of these consumers is a global opportunity.
- 16. Twitter 💕@MoniqueWoodard @500Startups The next billion internet users will not look like the last billion. Photo credit: United Nations Photo @ Flickr
- 17. Twitter 💕@MoniqueWoodard @500Startups Africa has 6 of the fastest growing economies in the world Source: The 13 Fastest Growing Economies in the World (Business Insider)
- 19. Twitter 💕@MoniqueWoodard @500Startups To change the world, we have to change who designs it.
- 20. Twitter 💕@MoniqueWoodard @500Startups Source: Why Diversity Matters (McKinsey) +15% +30% Gender diverse companies Ethnically diverse companies Diversity is not a mandate, it’s a strategy
- 21. Twitter 💕@MoniqueWoodard @500Startups “... racial diversity positively associated with more customers, increased sales revenue, greater relative profits, and greater market share.” “…gender diversity positively associated with increased sales revenue, more customers, and greater relative profits.”
- 24. Twitter 💕@MoniqueWoodard @500Startups But Unilever is leaving a large and growing part of the consumer market on the table.
- 26. Twitter 💕@MoniqueWoodard @500Startups There are no diversity investments. There are only investments in diversity.