The Conversation Stats
"The biggest social television event of
the 2013-2014 TV season to date.”
On Facebook, 6.3 million people had more than
3.5 million interactions related to the Grammys.
Twitter users sent 15.2 million tweets
during the East Coast broadcast.
2013 had a total of 15.4 million social interactions total.
2012 had 17 million social interactions (Whitney Houston’s death).
Facebook: Most Talked About
1. Queen Latifah presiding over weddings while
Macklemore, Ryan Lewis, Mary Lambert and Madonna
perform a mashup of "Same Love" and "Open Your
2. Kendrick Lamar and Imagine Dragons performing
"Radioactive" and "M.A.A.D City.”
3. Metallica and Lang Lang performing “One."
4. Macklemore and Ryan Lewis winning Best New Artist.
5. Beyonce and Jay Z opening the show.
Twitter: Most Talked About
Lorde, Beyonce and Taylor Swift were the most-mentioned
The mashup performance by Kendrick Lamar and Imagine
Dragons was the night's biggest moment for tweets,
clocking in at 171,593 tweets per minute at its peak.
Lorde's win for Best Pop Solo Performance and her
performance of "Royals" rounded out the top three peak
moments with 152,688 and 146,083 tweets per minute.
The Command Centers !
Brand Activity: Pepsi
TV ad poking fun at Super Bowl halftime shows, while simultaneously
promoting the halftime show set to air during the Super Bowl.
Partnered with BuzzFeed to build a web experience that repackaged
ad content in a top 10 list and featured a feed of Pepsi’s tweets.
Live tweeted throughout the event and highlighted their social
content with promoted tweets—mixing paid, owned and earned
media to create a multichannel marketing campaign.
Creatively used visual content by seeding Vine video clues to take
users to a ﬁlming of the Pepsi Halftime Supervine and posting preroll videos with Mike Ditka and Deion Sanders to build anticipation.
Maintained momentum throughout the night by tweeting at celebs
during the show in attempt to work their way into the conversation
and reach celebs’ loyal followers.
On Twitter, users sent 1.7 million tweets related to the
President Barack Obama's State of the Union address
during the 70-minute span on Tuesday night.
Even members of Congress were not above ﬁddling with
smartphones during the speech; they contributed
750 tweets to the chorus — 0.04% of the 1.7 million.
"Fairness," "healthcare" and "defense" were among the
most hashtagged terms related to the State of the Union.
Both President First Lady recorded Instagram videos and Vines
to advertise the address.
Twitter wondered what VP was doing, prompted by a series of Buzzfeed tweets.
The peak tweeting moment came when Mr. Obama referenced
“Mad Men” as he pushed for equal pay for women. 33,000 TPM.
The most interactive State of the Union ever.
Viewers were encouraged to post questions on social media for a panel of senior
administration ofﬁcials that followed the address.
On Friday, Mr. Obama will embark on a
“virtual roadtrip” to answer questions on a Google+ Hangout.
The Digital Buys
Volkswagen has purchased the term "Super Bowl" on Google. The ad directs
users to VW's Super Bowl ad teaser, which was up to about 1.5 million YouTube
views on Monday morning.
Doritos, VW and Bud Light each bought ads against the Google search for
"Doritos Super Bowl ad."
Google claims that the searches for "Super Bowl commercials" are double
what they were at this time last year.
Ads for Bud Light, Jaguar and Axe also promote their hashtags
(#UpForWhatever, #GoodToBeBad and #KissForPeace, respectively) within
their paid search ads.
The ﬁrst Twitter-worthy moment of the Super Bowl season came
early this year, when Seattle Seahawks cornerback Richard
Sherman lit up social media with a GIF-able outburst.
61% of those surveyed said they will
share the ads on social media.
41.2% of those polled said they would be on social media during
most, if not all, of the game, with 55.8% planning to share
content primarily on Facebook.
All the marketing money in the world doesn't seem to stop
Google autocomplete from unearthing ugly truths —
or at least unattractive misconceptions — about the brands
advertising in the Super Bowl.
As dozens of brands gear up to premiere their
$4 million-plus ads on Sunday, here's a glimpse at what
consumers really think of them.