The Baltimore Child Abuse Center provides services to victims of child abuse and trauma. Their mission is to prevent future trauma through comprehensive treatment. They conducted a SWOT analysis and see opportunities in developing a cohesive brand and using social media. Their target market is children, families, and professionals in the community. They developed a new name - Project CAPE - to rebrand the organization, with the brand promise of "Equipped to Conquer Childhood Trauma." Their rebranding and marketing plan includes developing a new logo, colors, stationery, social media presence, and website to raise brand awareness through campaigns and building signage.