Fall 2008 PR Day


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Fall 2008 PR Day

  1. 1. WELCOME TO San Jose State University 5th Annual PR Day November 20, 2008
  2. 2. Itinerary 12:00 p.m. Registration 12:30 p.m. Keynote Speaker (Tour Guide) 1:30 p.m. Travel Tips #1: Breakout Session 2:30 p.m. Travel Tips #2: Breakout Session 3:30 p.m. Job Fair/Mixer 4:00 p.m. Raffle 5:00 p.m. Closings
  3. 3. Did you know? <ul><li>Through Communicating for Action, McGrath/Power Public Relations works with businesses to develop a comprehensive, outcome-focused strategic communication plan that aligns with their overall business goals. </li></ul><ul><li>For nearly three decades, the Silicon Valley Chapter of the International </li></ul><ul><li>Association of Business Communicators (SV-IABC) has provided a </li></ul><ul><li>professional network and learning community for hundreds of Silicon </li></ul><ul><li>Valley communicators. </li></ul><ul><li>Founder Erika Taylor named her company, Three Girls Media and </li></ul><ul><li>Marketing , because she believed if you wanted to spread the word </li></ul><ul><li>about something, tell three girls and the news will spread like wildfire. </li></ul>
  4. 4. Today’s Travel Guide Brad Whitworth Cisco Systems, Inc., San Jose, CA Senior communications manager for the Strategic Alliances Group Short biography available in program.
  5. 5. Did you know? <ul><li>Big Sky Communications, Inc. was among the first </li></ul><ul><li>agencies to couple public relations with customer </li></ul><ul><li>reference programs. </li></ul><ul><li>The Hoffman Agency has over 12 offices globally. </li></ul><ul><li>In 1983, Burson-Marsteller became the world's largest </li></ul><ul><li>public relations firm. </li></ul><ul><li>Hill & Knowlton, Inc. is headquartered in New York, with </li></ul><ul><li>73 offices in 41 countries, as well as an extensive associate </li></ul><ul><li>network. </li></ul>
  6. 6. Travel Tips Panels Discussion panels will be held following lunch at 1:30 p.m. and 2:30 p.m. Please choose two panels to attend during these times. <ul><li>Sports and Entertainment - Almaden Room </li></ul><ul><li>Social Networking - Pacifica Room </li></ul><ul><li>Special Events - Costanoan Room </li></ul>
  7. 7. Sports and Entertainment Almaden Room Kevin Kimball and Kevin Lynch San Jose Stealth Erin Reilly San Francisco Giants Phil Simon San Jose SaberCats Kevin Kopjak Charles Zukow and Associates
  8. 8. Pacifica Room Social Networking Mike Manuel Voce Communications Vanessa Camones theMix Agency
  9. 9. Special Events Costanoan Room Annette Kevranian and Aardvark Winland Method 42 Productions Patty Herrera Oakland Raiders Karen Jackson HERS Breast Cancer Foundation Heidi Lawson YWCA of Silicon Valley
  10. 10. Special Thanks
  11. 11. Please make sure to have your passport (program) stamped before entering a breakout session and the job fair/mixer.
  12. 12. Did you know? <ul><li>The San Jose Stealth are an active partner in the Sticks-2- </li></ul><ul><li>Schools Organization which provides PE teachers with </li></ul><ul><li>lacrosse equipment, curriculum and support to introduce </li></ul><ul><li>co-ed soft lacrosse into the Physical Education (PE) </li></ul><ul><li>curriculum to help fight childhood obesity </li></ul><ul><li>Weber Shandwick was named “Large PR Agency of the </li></ul><ul><li>Year” by PR News. In addition, Harris Diamond, CEO, was </li></ul><ul><li>inducted into the Hall of Fame, Leslie Gaines-Ross, Chief </li></ul><ul><li>Reputation Strategist, was named Measurement/Research </li></ul><ul><li>Expert of the Year and Billee Howard, EVP, was named </li></ul><ul><li>Media Relations Professional of the Year. </li></ul><ul><li>Method 42 Productions was featured on episode of </li></ul><ul><li>MTV’s My Super Sweet Sixteen. </li></ul>
  13. 13. Special Thanks
  14. 14. Did you know? <ul><li>PRSA (Public Relations Society of America) has nearly </li></ul><ul><li>32,000 professional and student members. </li></ul><ul><li>Charles Zukow Associates is a boutique public relations </li></ul><ul><li>and marketing firm serving the entertainment, lifestyle, </li></ul><ul><li>hospitality, and retail industries throughout Northern </li></ul><ul><li>California. </li></ul><ul><li>Voce Communications has an integrated approach that </li></ul><ul><li>incorporates public relations, social media marketing, and </li></ul><ul><li>executive programs, all under a single campaign to </li></ul><ul><li>develop and execute high-impact global programs. </li></ul>
  15. 15. Did you know? <ul><li>In 2004, The San Jose SaberCats were fined $10,000 for </li></ul><ul><li>distributing cow bells, without advance approval, to fans </li></ul><ul><li>entering the building, which was cited as a violation by the </li></ul><ul><li>AFL as an intentional competitive advantage generated by </li></ul><ul><li>the creation of artificial noise. </li></ul><ul><li>Of the nearly 24,000 individuals reached by the YWCA of </li></ul><ul><li>Silicon Valley's programs each year, 84% are children or </li></ul><ul><li>teens and 46% are of racial or ethnic minority. </li></ul><ul><li>Bras for Body & Soul®, a program of the HERS Breast Cancer </li></ul><ul><li>Foundation , provides medically necessary items such as bras, </li></ul><ul><li>prosthesis, lymphedema sleeves, wigs and more, to women who </li></ul><ul><li>have had breast surgery. </li></ul>
  16. 16. Special Thanks
  17. 17. Did you know? <ul><li>The Oakland Raiders have long been recognized as a </li></ul><ul><li>global organization and has increased the league's </li></ul><ul><li>popularity worldwide by playing in American Bowls in </li></ul><ul><li>London, Barcelona, Tokyo and Mexico City. </li></ul><ul><li>Cisco ’ s TelePresence feature provides the experience of </li></ul><ul><li>in-person meetings for businesses, friends, and family. It </li></ul><ul><li>has been featured on several episodes of the hit television </li></ul><ul><li>show 24. </li></ul><ul><li>Juan Marichal, ranks second in San Francisco Giants </li></ul><ul><li>history with 2,303 career strikeouts (2,281 with the Giants) </li></ul><ul><li>and within the top 50 overall in Major League history. </li></ul>