Kindrin pitch deck v1.0

2. VISION
Kindrin is the SquareSpace of baby journals.
A beautiful digital, self-building online journal
that can be created in less time than it takes
to change a diaper (and way more eco-friendly)!

3. 1.8 BILLION
TAM
MARKET OPPORTUNITY
18 MILLION
English Speaking Parents of USA & Europe
0-5 Year Old interested in design
MACROTRENDS:
MILLENNIAL
PARENTS
DESIGN
MINDED
ECO/SOCIALLY
MINDED
BUSY

4. THE PROBLEM:
Overwhelming - Parents have to create content from scratch
Unsophisticated - Unattractive design
Time Consuming - Blank pages discourage engagement
Wasteful - Too much focus on print
CURRENT SOLUTIONS:
Tinybeans Lifecake Notabli

5. PRODUCT/SERVICE
Turn your baby’s pictures and milestones into a beautiful mobile website.

6. REVENUE MODEL
Monthly Subscription Plans
STARTER
Free
MONTHLY
$7.99
LIFETIME
$500 (limited time)

7. Where are our customers looking today and finding help?
Tinybeans, Lifecake, Notabli
Where will Kindrin get in front of them?
Targeted ads, online mom groups, integrated marketing and strategic partnerships
How will Kindrin achieve your target growth rates?
Targeted ads of instagram, facebook (with retargeting) and pinterest, large social media
presence, partnerships with key influencers, leverage SEO, digital marketing strategy
What are the most important and unique channels and
methods we will use to find and win customers?
Instagram, Facebook, Pinterest, Online parenting forums, integrated marketing and
partnerships
How is Kindrin doing it differently than others in the space?
Partnering with high-profile parenting influencers, brand partnerships, digital direct
mail.
MARKETING GROWTH & STRATEGY

8. Where does Kindrin exist in the larger overall Market Space?
Photosharing, private social networking
What are our Advantages? How is our place in the market unique to
Kindrin?
Eco-friendly, quick & easy, design minded, auto-populated
Who are our competitors, why have they succeeded, and how do we
truly differentiate from them?
Succeeded because private, ad-free, easily shareable, BUT their business
model is focused on physical print and overwhelming and daunting for
parent who feels like they’re behind in creating a baby journal..
COMPETITION
Competition
Is aware of
the problem
but has no
solution

9. TEAM
Taryn Espinosa
Co-Founder & Mom
Taryn is an LA-based art director
and brand strategist.
She has worked for leading fashion,
luxury and publishing companies.
Nas Siqueira
Co-Founder & Mom
Nas is a business development and
marketing expert with over a
decade of experience working with
some Silicon Beach’s most
ambitions startups. .
Lucie Trần, UX/UI Genius
Founding Member
Lucie is a LA-based UX/UI designer
who has developed
a reputation for delivering smart,
clean and thoughtful visual solutions
for her clients.

10. Thank you!
Contact us: hello@kindrin.com