2. FOCUS
It is gone the time when the companies
believed that only prime time publicity
generated sales. A bra publicity was
seen by men of all ages. A beer movie
was watched by kids under 18 years
old.
Each public, each companie,each
product,,each service needs a relation
strategy. Today the small and medium size
companies can, with a segmented
communication, compete with the big ones
in the market, without forgetting about the
planet.
3. NOW
...today it has become a business strategy.
It´s no longer a differential, it´s an
existance requirement. It´s not enough
to“appear to be” anymore, it has to be. And
that “ be” has to generate profit,
competitive advantage, economy. That´s
why we exist,!
Sustainability it´s no longer an
element of public relations. If in the
90’s talking about diversity in the
companies, worrying about the
environment was a constructing
image element...
4. The world has developed and the companies left
THE PUBLIC RELATIONS for
THE RELATIONS WITH
THEIR SPECIFIC PUBLIC.
8. WITH GOOD
REPUTATION
There are millions of trades and companies.
Notoriety is a trade´s first
step, recognition, empathy and preferece are
the following steps.
A good communication depends on coherence
between identity and image, consistency on the
message, supporting actions and relationship
maintenance.
9. WHAT
SUSTAINABILITY HAS
TO DO WITH THIS?
Forget the past! Don´t think of environmentalists!
Think of markets
opportunities, economy, optimization of resources!
The future is on services, on people´s quality of life!
Think of Natura, Microsoft, Nestlé. What is their reputation? What
is the degree of notoriety and preference among the clients?
There isn´t ilimited growth with limited goods!
10. YOUR
NEEDS
To promote your brand to the publics that really matters
To be, to have a relevant product for the
market
Publicize your products and services optimizing
resources
Guarantee your client´s fidelity
Sell MORE
Grow ,Grow Grow
11. OUR
SOLUTIONS
IN
Strategic Planning
Elaboration of Business Plan and Green Marketing
Organization of the Marketing Processes
Consulting on Developing Products and Services
Courses and Lectures
MARKETING
12. OUR
SOLUTIONS
IN
Organization of Partnerships with Related Brands
Digital Communication, Social Medias, WEB Content
Publications and Editions
Relationship with the medias
Crisis Management
COMMUNICATION
Elaboration of Communication Plans
Courses and Lectures
13. OUR
SOLUTIONS
IN
Consulting in Green Marketing (Implementation of
Sustainable Pratices in your Business)
Creation, Elaboration and Implementation of
Projects and Environmental Compensation
Good Advertising: Marketing
Pans, Communication Especialized in Causes and
Environment
Courses and Lectures
SUSTAINABILITY
14. How So?
We will help to add value through sustainable marketing
strategies;
Discovering value through market analysis;
Green branding;
Certification labels;
Demarketing;
Producing value through inovation;
Sustainable supply chains;
Sustainable prices.
15. Briefing
(client´s
perpective)
Market analysis Final briefing
Estrategic Plan
Creative materials
Plan of action and
costs
ImplementationFirst results
Estrategic review
(if necessary...)
Follow up
Results Evaluation
HOW TO
IMPLEMENT