FWD Action is a digital consulting company that helps startups and mid-sized companies develop smart digital strategies and campaigns. They provide services such as ideation, content creation, social media marketing, and digital strategy to global brands. FWD Action leverages technology, creativity, and commerce to create unique solutions for each client engagement across industries such as startups, non-profits, and companies undergoing rebranding or new product launches. The company aims to develop long-lasting partnerships with clients and works on a variety of compensation structures. It was founded by Maria Botta, an experienced executive with a passion for using business and innovation to solve human problems.
2. MISSION
Doing great work that truly
matters, with integrity, for those
clients who are striving to do
good works for the world.
3. FOCUS
WE ARE a digital consulting
company focusing on creating
smart digital strategies based
on insights & experience.
Helping start-ups, small and midsized DIGITAL companies move
FWD in the Global Digital
Landscape.
4. WHAT WE DO.....
FWD ACTION works with global
brands and companies, creating B2B
and B2C digital campaigns that
increase awareness and ROI.
We do so with intelligent, insightdriven digital strategies that lead to
solid campaigns.
6. HOW WE DO IT
Leveraging the intersection of
technology, creativity, entertainment
and commerce for our clients, we
create unique solutions for each
engagement.
Content strategies, content creation,
websites, experiential, webisodes,
email marketing, podcasts, digital
marketing, social media marketing.
7. OUR ENGAGEMENTS.....
Start-ups, small to mid-sized
companies, non-profits, company
mergers, new divisions, new product
or service launches, corporate
rebranding, brand consulting, and
special projects.
8. HOW WE WORK
We develop long lasting partnerships
with our clients through our mutual
success.
We like to think and work in the long
term, and we look at a variety of
compensation structures.
9. FOUNDER - Maria Botta
Botta owes her passion for making the world a better place, from her travels around the world, first as a child with her
family, and later as an adult. Everywhere she travels, she sees it as an opportunity to learn of new ideas and ways of
solving human problems that help business and spur innovation. Botta’s professional experience extends into all
genres of production and marketing, working on multicultural and international projects for TV, entertainment and
Madison Ave. After spending nearly two decades working as a top Executive in her field, Botta completed an EMBA
from Thunderbird’s prestigious program in Geneva, Switzerland, receiving her degree in Global Management in 2011.
Today, Botta is most excited about working with client in the convergence of technology, creativity, entertainment and
commerce as a way of helping organizations move forward and grow. With that in mind, she founded FWD ACTION, a
digital strategy consultancy. FWD ACTION allows Botta to continue to do the work that brings her the most
professional and personal satisfaction, working with great people and companies to move organizational goals forward
in the digital landscape.
She is a regular contributor to Latin Business Today and a guest blogger, writing on business topics, creativity and
Latina entrepreneurship. Active in several non-profits, Botta serves on the Advisory Boards of the Copperbridge
Foundation, advising the foundation on all digital and social media initiatives, and webcitygirls//. She is also working
on a book based on her life experiences.